Marketers Talking

In this insightful interview, Jess Bahr and Sarah Noel Block delve into effective content creation strategies for small teams, focusing on the 4 C's framework. Discover how to avoid burnout, streamline your workflow, and drive engagement through core content, original research, and collaborative efforts. Learn valuable tips on planning content calendars, leveraging networking opportunities, an...

Join us as we dive into the shifting landscape of B2B SaaS marketing with Graceanne MacDonald, co-founder of Storybook Marketing. Discover the essential steps for creating brand awareness, understanding buyer behavior, and building trust in this dynamic industry. Explore the challenges faced by pioneering tech platforms in nascent markets and learn how strategic marketing can differentiate your br...

Join Jess Bahr in an enlightening conversation with Joseph Freeman, CEO of Digitopia, as they delve into the challenges faced by B2B marketers in today's diverse digital landscape. Discover how Digitopia's innovative techniques and HubSpot integration simplify the marketing process, enabling companies to prioritize channels effectively and maximize their efforts. Gain valuable insights int...

In this episode of Marketers Talking Marketing, Jess Bahr chats with Leander Howard, CMO and co-founder of Writesea, about how to get people to buy your products and services. They discuss the importance of putting people first, understanding your target customer's pain points and desires, and building relationships through direct outreach like cold calling and emailing. Leander shares tactics...

Join Jess Bahr and Ezra Fox on Marketers Talking Marketing as they delve into the world of effective advertising and discuss their favorite video ads. From understanding customer pain points to the power of storytelling, they share insights and personal experiences in the marketing field. Discover how successful advertising creates connections and resonates with audiences, while also exploring the...

Join Jess Bahr in an insightful conversation with Justin Simon as they delve into the crucial role of content distribution in companies. Discover how many businesses are falling short on distribution despite producing vast amounts of content, and learn why effective reuse and distribution strategies are paramount for optimizing the value of your produced content. From content audits to AI-powered...

Join Jess Bahr in a timely talk with marketing strategist Nirosha Methananda about the impacts of recent events on career paths and work-life balance. Gain insights into the rising trends of flexible hours, self-employment, and prioritizing personal fulfillment over traditional 9-5 jobs. Hear their perspectives on maintaining work-life balance and self-care. Learn how businesses can adapt by under...

Managing stakeholder expectations is a key part of overseeing marketing for any organization. In this fascinating discussion, Jess Bahr chats with Marissa Homere, VP of Marketing at Irwin, about the intricacies involved in educating executives, aligning with sales, and gaining recognition for marketing's value. Learn how transparent communication and collaboration can create an environment for...

In this enlightening discussion with Customer research specialist Ryan Paul Gibson, we explore the power of customer research in B2B marketing. Discover how understanding your buyers' needs, pains, and psychographics can revolutionize your marketing strategies. Ryan shares invaluable tips on accessing customer insights, presenting a compelling business case, and utilizing tools like CRM and th...

In today's fast-paced marketing world, creating content that resonates with your audience is essential for success. Are you tired of spending countless hours on content creation? What if we could tell you that there's a way to optimize your content creation process and increase your productivity? We are excited to introduce you to the power of artificial intelligence. Our expert guest on M...

In this insightful conversation, Jess and Hana Jacover discuss the crucial steps to transition from an individual contributor to a leadership role, paying special attention to the first 90 days. They explore the philosophy behind Hype House Coaching, a company founded by Hana, which focuses on helping emerging executives tap into their internal hype to achieve personal and professional goals. Disc...

Join host Jess Bahr in an engaging conversation with Sander Buitelaar as they uncover the secrets to breaking into the challenging world of product marketing. Sander shares his personal journey, highlighting his experience at Google, advertising agencies in London, and B2B SaaS companies in the Bay Area. Gain invaluable insights into the role of sales enablement, continuous learning, and the signi...

In this thought-provoking episode, marketing guru Jess Bahr and B2B expert Jason Bradwell delve into the controversial topic of lead generation as they challenge the notion that lead generation is dead. Discover the true purpose of marketing, explore effective strategies for nurturing leads, and learn how to align sales and marketing goals for success. Gain insights into improving lead quality, le...

Join Jess in a captivating conversation with B2B marketing expert Tara Robertson, Head of Demand Gen at Chili Piper. Discover the current challenges in the B2B marketing world, from confusing brand names to limited budgets and team resources. Get valuable insights on navigating these obstacles, crafting compelling website copy, and implementing successful advertising strategies. Explore the impact...

Jess Bahr and Carisa Bartelt, two marketers from Wisconsin, discuss the distinct Midwestern approach to marketing and the value it brings. Join in a lively and light-hearted discussion and experience the unique Midwestern approach to marketing, characterized by warmth, openness, and a talent for bringing people together. As Midwesterners navigating a coastal-dominated industry, their shared experi...

Are you tired of struggling to create effective copy that speaks directly to your customers? Look no further! We have an exciting opportunity for you to learn from the best in the industry. Introducing our latest episode of Marketers Talking Marketing, where Jess interviews Sam Howard, a renowned copywriting expert specializing in B2B SaaS startups. They dive into the complexities of the B2B SaaS...

In this captivating episode, Jess and Naomi explore the secrets of success, emphasizing the importance of leveraging strengths, avoiding burnout, and prioritizing passion over rigid goals. Naomi shares her career transitions, advocating for public learning and embracing the journey. They also discuss compassionate growth, balancing bold actions with purposeful ones while accepting the current stat...

In this episode, Jess engages in a series of enlightening discussions with Dan Cafiero, delving into diverse marketing topics. Their wide-ranging conversations touch upon ABM, intent data, ad platforms, cloud computing, and marketing automation tools. Dan shares his firsthand experiences with ABM and emphasizes the significance of personalized gifting strategies in marketing. He also reveals his t...

In this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.

Join us as we delve into the fascinating world of employee advocacy with the brilliant Alex Conners, a renowned expert in the field. Tune in to this episode to gain practical strategies, learn from real-world examples, and unlock the tremendous potential of employee advocacy. Alex shares valuable insights on nurturing an environment that sparks genuine enthusiasm and empowers your team to champion...

Are you ready to level up your B2B advertising? Join Jess and Silvio Perez, founder of Ad Conversion, on an epic journey to advertising excellence! Discover the power of statistical significance, top tools for measuring success, and the art of leveraging high-performing content for impactful campaigns. Uncover the rising potential of short-form video content as a captivating marketing strategy. Re...

In this episode, Vassilena Valchanova (Content Marketing Strategist and Brand Messaging Expert), and host Jess come together to chat about the value in repurposing content. Not only does repurposing content save you time, but it also allows you to improve your ROI. Using the same content in different forms (podcasts, short-form and long-from video, static images, stories, live streams, etc.) will...

In this episode, Jess and Mark discuss the benefits of podcasting for B2B marketers. They talk about all things podcasts: starting their own, speaking on other people's, and advertising. They also explain why podcasting is an easy way to create content and can drastically boost content production, and how it can help businesses reach their marketing goals.

Is email marketing a practice of the past? We don’t think so! In this episode Jess sits down with growth marketing expert Kiley Nichols to discuss why email marketing isn’t going anywhere. They chat about how to make your email marketing strategy impactful and best practices your business should apply. They also shed some light on which email marketing tools you should be taking advantage of.

In this episode Jess is joined by Kevin Barry, a B2B advertising guru, to spill the tea on why static content is the key to success on social media, especially on LinkedIn. They share some game-changing tips and advice for adapting your visual content to stand out from the crowd. Kevin also dishes on his experience with TikTok advertising and the importance of keeping your content centralized to i...