Marketers Talking

👀ON THIS EPISODE In this episode of #MarketersTalking join Jess and Jane Portman of Userlist as they delve into the world of email marketing for SaaS businesses. Discover expert insights on segmenting users, overcoming common challenges, and leveraging content marketing for success in the industry. Whether you're a startup or an established company, this conversation is packed with valuable t...

Join us for an insightful discussion with Jess Bahr and Jonathan Baker, as they share valuable insights on navigating the world of agency mergers and acquisitions. From starting their own agency to successful acquisitions, learn about the key considerations, challenges, and joys in the M&A process. Discover actionable tips for preparing your agency for acquisition and maximizing its valuation....

In this episode of #MarketersTalking join Jess and Kendall on how to create a thriving community around your product or platform. Discover the importance of engagement, value sharing, and community involvement for creating a loyal user base. Explore insights on leveraging social media platforms, empowering employees, and measuring community impact. Join the conversation on building strong connecti...

Join Leslie Greenwood and Melissa Moody as they discuss their journey of empowering women in business through Wednesday Women. Discover insights on building engaged communities, amplifying women's voices, and creating a supportive platform for women in leadership. Learn from industry experts about the importance of community building and strategies for success in today's fast-paced world.

In this episode of #MarketersTalking join Jess and with Ashley from Composure Digital dive into the shift towards B2B influencer marketing on platforms like LinkedIn. Discover the importance of storytelling on your LinkedIn profile, utilizing visual elements effectively, and converting profile views into meaningful opportunities. Learn how to engage your audience, build relationships, and increase...

In this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sales approaches and building positive brand affinit...

In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challenges and opportunities of optimizing for search...

In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify your brand's reach and impact. From long-form d...

In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic thinking, focus on product-market fit, and elevate your...

In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie share insights on storytelling, creating engaging co...

In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for additional technology investments and unlock the ke...

In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the consultancy process. Discover valuable insights on st...

In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, learn about the differences in project management and...

In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing a genuine connection with your audience. Discover...

Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTok and LinkedIn. Explore the innovative ways early-...

Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech stack, cut costs, and maintain data integrity for ef...

On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the power of authenticity, humor, and humanizing brands i...

In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value of Microsoft's new copilot button and e...

Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the implications of self-driving cars on businesses and...

In this thought-provoking discussion, Jess and Pavel delve into the ever-evolving landscape of SEO and AI in search. As traditional search engines give way to AI-driven experiences like Arc Search, the importance of search engine optimization remains paramount. Explore the future of search user experience, the changing role of web pages, and the uncertainty and opportunities that AI brings. Discov...

Join Pavel and Jess in a deep dive into the evolving landscape of AI technology and its influence on consumer behavior. From Google's latest Gemini AI to the future of coding and AI-driven user interfaces, this engaging conversation covers a wide range of topics like sustainable fashion, spatial computing, and the intersection of AI and marketing platforms. Tune in for insights on the potentia...

Join Aaron, a seasoned B2B marketer, and Jess, your host, as they delve into the importance of marketing leadership in driving business growth. Discover valuable insights on aligning marketing efforts with revenue goals, building strong relationships with the C-suite, and leveraging brand marketing to stand out in the market. Learn from Aaron's journey of seeking mentorship from industry leade...

Join Jess and Gill in a thought-provoking conversation as they delve into the intricate relationship between AI technology and brand voice. Discover the challenges and opportunities of maintaining authenticity and consistency in brand voice in the digital age. Gain insights into the crucial role of brand voice in setting companies apart and the implications of AI in shaping copywriting practices....

Join Jess in a deep dive discussion with Rachel Hernandez, Director of Marketing at Next Net Media, as they explore the ever-evolving world of SEO. Discover insights on the impact of AI on SEO practices, the evolution of content creation, and the importance of link building strategies for website authority. Learn about ethical link-building practices, content optimization for AI search engines, an...

Learn how to prove and measure the impact of your social media efforts from a former lawyer turned SaaS CEO Emeric Ernoult. In this candid conversation with marketer Emeric, he shares hard-won lessons on shifting from a self-serve marketing model to a sales-driven approach. You'll discover:- The key mindset difference between marketing to inbound vs outbound motions - How to structure your bud...