Marketers Talking

In this episode, Jess talks with Chris Roche about his experience scaling multiple seven-figure agencies and provides insights for marketing agency owners who want to scale their business. They muse about the benefits of consulting and how it can supplement income for marketers when marketers properly value their skills and don’t undercharge. Chris also discusses how starting an agency or going fr...

Karli Williamson, a career coach, discusses how to prevent burnout and boost morale amongst marketers. She suggests focusing on tasks they enjoy and exploring options within their current role or company. Managers can help by staying involved in projects, asking for input and feedback, and taking specific tasks off team members' plates.

In this episode, Jess and Amber Rhodes get a little spooky, speculating on various conspiracy theories surrounding marketing. They also talk about the culture of fast growth in B2B startups, unhealthy obsession with headcount, and the power of employee advocacy. Jess also shares her conspiracy theory that many B2B best practices are complete BS, perpetuated by the marketing Illuminati. Guest Info...

Join Jess on the latest episode of "Marketers Talking Marketing" as she sits down with Peter Zawistowizc, Head of Marketing at Pace, to delve into the world of PLG and its significance in the marketing industry. hubspot.com

In this episode, Jess and Sarah discuss the importance of Marketing Operations in influencing performance marketing and demand generation. Sarah discusses how her team has transformed their approach to data with a more efficient way of getting actionable data to all teams that need it. They also discuss the importance of data architecture in marketing operations and having a deep understanding of...

In this episode Jess Bahr and Pavel Konoplenko discuss the potential impacts of AI on marketing in 2023. They talk about AI tools such as Chat GPT, Instagram's algorithm, and Notion for brainstorming. They also discuss the potential shifts in job roles, the human predicament of the promised land, and the seamless integration between different systems due to AI and virtual reality. hubspot.com

In this episode, Jess and Alex discuss the challenges and rewards of being a solo product marketer, and the importance of being self-aware and assessing your skillset to find the right marketing role. They also discuss the shift in focus in learning new skills when moving from demand generation to product marketing. The episode also touches on the initial challenge of defining the product marketin...

In this episode Jess and Silvio Perez dive into the exciting world of B2B advertising. They chat about the power of Twitter ads in driving conversions and how branding and human biases influence our perception and decision-making. Silvio gives his expert opinion on the future of advertising channels. Jess also shares a hilarious experiment she did using memes in Twitter ads to promote her newslett...

In this episode, Stephen Mayall and Jess Bahr discuss strategies for increasing demo request volume for SaaS startups. They emphasize the importance of optimizing the demo acquisition process by reducing friction and setting clear expectations on landing pages. They also discuss different demo models, such as the discovery call model and self-serve model, and stress the need for fast response time...

In this episode, Jess and Ellen discuss the importance of accepting and embracing one's authentic self in the workplace and resisting pressure to conform. They also touch on various topics such as fitting in, spotlighting individuality, body positivity, breaking out of echo chambers, and leading a thriving and healthy workplace. Guest Info Ellen Schwartze is an experienced SaaS marketer who ha...

In this episode, Jess and Joyce discuss the various ways AI can be used in content creation, including ideation and paraphrasing tools. Joyce also emphasizes the importance of testing different AI tools and integrating them at different stages of the process, and the importance of storytelling and creating valuable content for audiences, with SEO as a distribution tool rather than the main focus....

In this episode, Jess and Rhonda talk about how to overcome obstacles in marketing, regardless of the size and industry of the company, and the importance of career planning and employee mapping to promote career growth. They also discuss the importance of good mentorship to navigate various non-related marketing aspects of their career, and the significance of learning from mistakes in management...

In this episode, Jess Bahr and Christina Mowry discuss the challenges of creating interesting ads for 'boring' industries, the importance of community in learning advertising, and Christina’s favorite tools in her tech stack. Want more? www.linkedin.com bannersnack.com becreatives.co demandgenerationclub.com descript.com goprimer.com linkedin.com/singleimageads loom.com mutinyhq.com mutiny...

In this episode Jess sits down with Mallory Mullan to discuss how marketers can do more with less while navigating a recession, especially when it comes to marketing at a startup. Guest Info: Mallory is a Growth and ABM marketing leader and startup advisor with 12+ years of experience building conversion-focused marketing strategies and high-performing teams for top companies such as Adobe, Botify...

In this episode, Jess Bahr and Sandra Polak discuss the importance of UTM tracking, gamification in employee advocacy, data reporting, and RevOps. They also talk about their experiences with marketing analytics and project management tools. Guest Info: Sandra is an experienced and data-driven, B2B Saas marketing leader based in New York City. Born and raised in the Netherlands, she has been workin...

In this episode, Jess sits down with Karthik Krishnaswamy to talk about everything you need to know about product marketing at early stage B2B SaaS companies. Want more? www.linkedin.com hubspot.com

In today’s episode, Jess sits down with Katria Komp, a young marketing professional with remarkable experience in marketing, e-commerce, and demand generation to discuss how young women just starting out their marketing career are often overlooked in the industry.   Katria shares tips on how not to be stepped over as a young professional, how to raise your voice, set boundaries, and stand your gro...

In today's episode, Jess sits down with Kevin Barry, a seasoned digital marketer, to discuss the power of static images on LinkedIn. Kevin shares his expertise on why static images are the secret weapon for boosting engagement and reach on the platform. Want more? www.linkedin.com hubspot.com

In this episode, Jess and Mark discuss the benefits of podcasting for B2B marketers. They talk about all things podcasts: starting their own, speaking on other people's, and advertising. They also explain why podcasting is an easy way to create content and can drastically boost content production, and how it can help businesses reach their marketing goals Want more? www.linkedin.com hubspot.co...

On this episode, Karli Williamson joins to talk about building a career you love. Want more? hubspot.com

Join Jess on the latest episode of "Marketers Talking Marketing" as she sits down with Peter Zawistowizc, Head of Marketing at Pace, to delve into the world of PLG and its significance in the marketing industry. Want more? hubspot.com

Elon's Twitter is an unpredictable place for many brands, but that doesn't mean your brand should write it off completely. Sub $0.01 video completions and strong engagement rates make it a hidden gem for B2B marketers. Want more? www.linkedin.com hubspot.com

Is AI coming for our jobs, or will it be a useful tool that’s just getting started? Want more? hubspot.com

Welcome to Marketers Talking Marketing, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines, implementing campaigns and driving results for their companies or clients. We'll cover a wide range of topics, from social media and content marketing, to SEO and email marketin...