Outgrow
Marketer of the Month
“The difficulty,” writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast, hosted by Dr. Saksham Sharda, documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) TikTokers!
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Episodes
EPISODE 233- How to Train Your Data: VP, Head of Ericsson's Financial Services Pavan Bachwal on Fast & Efficient Product Launches 13.08.2025 13:54
Pavan Bachwal is a seasoned fintech leader with over 20 years of global experience in executive management, marketing, and GTM strategy. As vice president and head of financial services at Ericsson , he combines deep technical know-how with strategic marketing to drive innovation, partnerships, and customer value across markets. On The Menu: 1. Leveraging Transaction Data for Competitive Advantage...
Snippet: Jan-Christophe Oetjen, Vice President of the European Parliament, on Why Safety Must Come First in Autonomous Technology 08.08.2025 1:21
Jan-Christophe Oetjen, Vice President of the European Parliament , cuts straight to the heart of the autonomous technology debate - it's not about the tech itself, it's about keeping people safe. Whether we're talking about drones delivering packages or self-driving cars on highways, Oetjen emphasizes that safety and security must be non-negotiable from day one. He addresses the common...
Snippet: Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, Shares His Journey from Partnership Success to Solo Entrepreneur Self-Doubt 07.08.2025 1:26
Tanis Jorge opens up about a fascinating paradox in his entrepreneurial journey. After 25+ years of building successful businesses with his high school best friend and co-founder - including multiple successful exits - he found himself questioning his own abilities when he went solo for the first time. Ironically, his new venture is The Cofounder's Hub, a business focused on partnership strate...
Snippet: Vitor Asseituno, Co-founder & President of Sami - Why True Multidisciplinary Teams Need Human Bridges 06.08.2025 1:29
Vitor Asseituno breaks down the harsh reality of building multidisciplinary healthcare teams. Everyone talks about bringing together doctors, developers, engineers, and business people, but simply putting a 60-year-old physician next to an 18-year-old coder doesn't magically create collaboration. The secret sauce? People who are already multidisciplinary themselves. Asseituno, a physician who code...
Snippet: Jan-Christophe Oetjen, Vice President of the European Parliament, on Building Infrastructure for Digital Job Creation 05.08.2025 0:33
Jan-Christophe Oetjen, Vice President of the European Parliament , emphasizes the critical role of policy in creating economic opportunity. He argues that effective governance isn't just about regulation - it's about building the foundational ecosystem that allows businesses to thrive and generate employment. Oetjen highlights how smart policy creates a competitive environment where compan...
Snippet- Tanis Jorge, Founder of The Cofounder's Hub and Trulioo on The Self-Belief Rollercoaster and Why Reading Other People's Stories Matters 31.07.2025 1:15
Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, gets real about self-belief - it's not a constant state, it's a rollercoaster with inevitable highs and lows. The key insight? Recognizing that self-doubt is temporary prevents you from getting stuck in those low moments forever. Jorge emphasizes how reading stories of other entrepreneurs who've survived their own rollercoast...
Snippet: Vitor Asseituno, Co-founder & President of Sami on Why Healthcare Management and Technology Equal Better Lives for 7 Billion People 30.07.2025 1:03
Vitor Asseituno, Co-founder & President of Sami , breaks down why healthcare isn't just another industry - it's THE industry that affects all 7 billion people on the planet. His perspective is refreshingly simple: everyone needs healthcare to stay alive and well, so getting it right matters universally. Asseituno explains how management and technology aren't just buzzwords in healthcare - they...
Snippet: Jan-Christophe Oetjen, Vice President of the European Parliament , Proposes a Game-Changing Approach to Airspace Safety 29.07.2025 0:39
Jan-Christophe Oetjen, Vice President of the European Parliament, proposes a game-changing approach to airspace safety: mutual visibility. While drones are required to be detectable by aircraft, he argues it should work both ways. Aircraft should share their data with drone operators, creating a two-way transparency system. It's not about visual sight - it's about data sharing that lets dr...
Snippet: Subho Mukherjee, Vice President and Global Head of Sustainability Emphasizes How the World Can Accelerate its Sustainability Journey 28.07.2025 1:19
Subho Mukherjee, VP and Global Head of Sustainability, emphasizes how the world can accelerate its sustainability journey by learning from different regions—Europe's circularity drive and India's deeply rooted circular practices. He highlights that instead of focusing on divisions, embracing cultural differences in sustainability approaches through cross-continental collaboration can drive...
Snippet: Don McGuire, CMO of Qualcomm on Rapid AI Tool Development and Strategic Vision 25.07.2025 1:19
Qualcomm CMO Don McGuire discusses the accelerated pace of tool development in the AI space, emphasizing the importance of understanding each tool's capabilities and aligning them with strategic business objectives. He highlights how organizations must quickly adapt to evaluate and implement the right tools to achieve their goals in the fast-evolving technology landscape. Watch the full podcas...
EPISODE 232- Clouds, Coins & Core Banking: IBM Cloud's Head of Global Payments Kamini Belday on Re-Architecting Finance 24.07.2025 19:25
Kamini Belday 's deep passion for technology led to her success at IBM Cloud as the Global Head of Payments ! She is leading the development and execution of core banking & payment strategies, Go-To Market execution & revenue acceleration, ensuring secure payment solutions for a diverse range of clients with enhanced customer experience. On The Menu: 1. Embedded Payments Revolution - Seaml...
Snippet: Connor Jeffer, Founder and CEO of Aptitude 8 and Hapily, Shares His Insights on When Resistance Turns Into 'I Get It' Moments 23.07.2025 0:39
Connor Jeffer, Founder and CEO of Aptitude 8 and Hapily , breaks down the reality of system implementations - they're messy, uncomfortable, and met with resistance at first. But there's a pivotal moment, usually a couple weeks in, when the fog clears. That's when team members go from "this is different and hard" to "oh wow, this actually makes me better at my job."...
Snippet: Jan-Christophe Oetjen, Vice President of the European Parliament on Europe's Drone Infrastructure Challenge; Breaking Down Barriers 22.07.2025 1:06
Jan-Christophe Oetjen, Vice President of the European Parliament , addresses Europe's unique position in the emerging drone industry. While Europe has significant advantages, fragmented regulations across countries are holding back progress. Oetjen envisions a unified system where European drone services can operate seamlessly across all member states, rather than navigating different rules in...
Snippet: Shubho Mukherjee on Nokia's Digital Transformation Strategy for Climate Impact 17.07.2025 1:21
Shubho Mukherjee, VP and Global Head of Sustainability at Nokia, shares key insights on the company's approach to digital transformation and environmental impact at Mobile World Congress. While acknowledging that the ICT industry contributes approximately 2% of global emissions, Mukherjee emphasizes the far greater potential of technology's "handprint impact" - how digital soluti...
EPISODE 231- Viral Is Nothing Without Value: 500 Global's Mareme Dieng on Smart Startup Marketing 17.07.2025 28:13
Mareme Dieng is a Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree , known for her dynamic contributions to innovation, entrepreneurship, and global education. With a background spanning multiple continents, she has led international partnerships at Draper University, developed innovation programs in France and Africa, and was a program manager and hackathon leader for global tech in...
Snippet: How Qualcomm's CMO Negotiates with Every Audience 16.07.2025 0:30
Don McGuire's approach to audience negotiation focuses on finding the sweet spot between your message and what your audience actually wants to hear. As Qualcomm's CMO, he demonstrates how successful marketing isn't about pushing your agenda—it's about negotiating a mutual understanding where your brand goals align with audience needs. This involves reading audience signals, adaptin...
EPISODE 230- Cash Me If You Can: European Central Bank's Digital Euro HoD Eric Tak Explains Border-Free Wallets 10.07.2025 14:48
Eric Tak has headed the ECB’s Product Proposition Division of the Directorate Digital Euro since June 2024. He is responsible for managing the design and refinement of the digital euro product proposition, including the distribution model via payment service providers, and liaising closely with internal and external stakeholders. On The Menu: 1. Preserving cash benefits while enabling remote digit...
Episode 229- Trading Places: Revolut's CEO Rolandas Juteika on how to Market the Future of Wealth 27.06.2025 18:52
Rolandas Juteika is the CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut . He has led the company’s business strategy, risk management, and compliance, driving its rapid growth in the EEA. He is also a board member of the Lietuvos Finansų Maklerių Asociacija, contributing to financial brokerage governance in Lithuania. On The Menu: 1. AI’s role...
EPISODE 228- Marketing Music: American Association of Independent Music's CEO Richard Burgess on Ai, NFTs, & Vinyl 19.05.2025 31:10
Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums. On The Menu: 1. Creating platforms to unite isolated music entrepreneurs and professionals. 2. Spreadin...
EPISODE 227- Why Lazy Ads Deserve to Be Skipped: The Creator-First Approach to ROI 09.05.2025 36:44
Jennifer Quigley-Jones is the CEO of Digital Voices , an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit. On The Menu: 1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner,...
EPISODE 226- TikTok, Touring & Trends: Jaime Marconette's Guide to Music Marketing in the Data Age 21.04.2025 24:47
Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate , the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies. On The Menu: 1. How data-driven decisions sh...
EPISODE 225- Chronologically Yours: Reinventing Social Media with Bluesky's COO Rose Wang 08.04.2025 21:52
Rose Wang is the COO of Bluesky Social , bringing a wealth of experience in tech, entrepreneurship, and sustainability. Previously, she was Head of Customer Experience at AI platform Forethought and the CEO/co-founder of Chirps, a sustainable cricket protein food company. On The Menu: 1. Builds a new social web where no single entity controls content decisions. 2. Ensures seamless user experience...
EPISODE 224- Localize, Optimize, Monetize: BBC's Director of Digital & OnDemand Kasia Jablonska on FAST Marketing 09.01.2025 29:41
Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd , overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic par...
EPISODE 222- Brand Beats: Lessons in Cultural Marketing from Sónar’s Global Stage 27.12.2024 34:30
Andrea Faroppa is the Head of Sónar+D , the innovation and culture program within Sónar, Barcelona's renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the development of strategic partnerships, branded conten...
EPISODE 223- Big City, Big Data: CIO of Los Angeles City IT Agency Ted Ross on Leading the Market with Tech Vision 27.12.2024 25:14
Ted Ross is the Chief Information Officer for the City of Los Angeles and General Manager of the Information Technology Agency . With over 27 years of technology experience, he has led the delivery of IT services to 50,000 employees across 45 City departments and digital services for over 4 million residents. He has received several accolades, including the Southern California CIO of the Year ORBI...
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