Outgrow
Marketer of the Month
“The difficulty,” writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast, hosted by Dr. Saksham Sharda, documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) TikTokers!
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Episodes
EPISODE 238- The Humans in the Loop: WPP's VP of Emerging Technologies Andy Hood on Expertise in the age of AI 03.11.2025 29:18
Andy Hood is Vice President of Emerging Technologies at WPP , where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu: Why generative A...
Snippet: Smart Homes Have Evolved Into Connected Ecosystems. For Kai Hackbarth, Head of Product and Solutions at Bosch, It’s a Leap Toward Seamless Device Harmony. 31.10.2025 1:31
🌐 "Building a Truly Interoperable Smart Home Future", Kai Hackbarth, Head of Product & Solutions, Bosch The smart home industry has evolved from isolated systems to collaborative ecosystems. For Kai Hackbarth, this marks a turning point, a step closer to seamless connectivity across all devices. 🔗 He also highlights the growing role of energy management technologies in enabling dev...
Snippet: In an Age of Constant Change, Sophie Heller, COO of BNP Paribas, Believes That True Leadership Isn’t Just About Efficiency; It’s About Empathy. 30.10.2025 1:10
💬 “A Company Is a Living Body, Not a Machine” In an age of constant change, Sophie Heller, COO of BNP Paribas, believes that true leadership isn’t just about efficiency, it’s about empathy. 🧠💚 She trained as a therapist to better understand human behavior, mental health, and how organizations function like living systems. To her, every company is like a body; when one part suffers, the whole re...
Snippet: Samuel Beek, Chief Product Officer at @veedstudio, Reveals How the Company’s Explosive Growth is Powered by One Simple Strategy: Connecting Growth Channels Directly to Product Development. 28.10.2025 0:35
🎯 Turning Search Trends into Product Growth | The VEED Way Samuel Beek, Chief Product Officer at @veedstudio, reveals how the company’s explosive growth is powered by one simple strategy: connecting growth channels directly to product development. By analyzing what people are searching for on Google, like “how to generate a podcast,” VEED builds those exact tools into its platform. The result? In...
Snippet: Pavan Bachwal, VP & Head of Financial Services at Ericsson, Shares How the Company’s Technology Powers Massive Transaction Volumes for Customers Across Financial Ecosystems. 27.10.2025 0:41
💡 Scaling Trust in the Financial Ecosystem Pavan Bachwal, VP & Head of Financial Services at Ericsson, shares how the company’s technology powers massive transaction volumes for customers across financial ecosystems. It all comes down to three pillars: Scalability. Stability. Security. By building platforms that combine these strengths, Ericsson is helping financial institutions not only hand...
Snippet: Matthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act. 24.10.2025 0:49
⚖️ The EU AI Act’s Biggest Hurdle: Regulating AI That’s Already in Use Matthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act. While the framework does a strong job of classifying AI projects into risk categories, it faces a dilemma with tools that are already in widespread public use. Many existing systems, some of which likely fall into high-risk categories, ha...
EPISODE 237- The 46% Shift: TikTok's Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports 16.10.2025 27:04
Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok . Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering...
Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on AI and Human Creativity 08.10.2025 0:47
Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dr...
Snippet: Mareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree on Green Innovation & Entrepreneurship Culture 07.10.2025 1:40
Mareme on Green Innovation & Entrepreneurship Culture Mareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, explains, “How do we let green ignite excitement in the world, even by itself?” She believes that culture plays a crucial role in shaping entrepreneurship: "In the U.S., young people are taught early to spot opportunities. It’s not just about building compani...
Snippet: Matthew Blakemore CEO at AI Caramba! on AI Regulation & Industry Motives 06.10.2025 0:43
Matthew Blakemore, CEO at AI Caramba!, reflects on the recent debates around AI regulation with a healthy dose of scepticism. He highlights how companies like OpenAI, having already secured a competitive advantage through their vast training data, may now be pushing for regulation not purely from an ethical standpoint, but as a way to protect their lead and limit competition. He acknowledges the i...
Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on the Perfect Balance of Art and Science in Innovation 26.09.2025 0:30
Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, explains that creating innovative solutions is both an art and a science. Science provides the data, a clear, centered perspective of where the world is and where it was just days ago. But true breakthroughs, he says, come from human creativity and ingenuity, stretching the limits of what’s possible. ""The s...
Snippet: Kai Hackbarth, Head of Product and Solutions at Bosch on Why Open Standards & Open Source Drive Innovation 25.09.2025 1:12
Kai Hackbarth, Head of Product and Solutions at Bosch, shares that he has been a strong believer in open standards because they are what bring communities together and enable the growth of ecosystems. He explains that alongside open standards, open source plays a crucial role. At Bosch, this has been a long-standing commitment, with the company actively promoting initiatives like the Eclipse Found...
Snippet- Tanis Jorge, Founder of The Cofounder's Hub and Trulioo on Wearing Every Hat to Finding Your True Role 24.09.2025 1:00
Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, reflects on the natural evolution every founder experiences. In the early days, she explains, entrepreneurs must be a jack of all trades, handling everything from marketing and bookkeeping to, as she humorously puts it, “being the janitor in your food room.” ""Specialization happens eventually, and that’s healthy. Founders need to discover w...
Snippet- Eric Tak Head of Division, Digital Euro - Product Proposition, European Central Bank on Ensuring Privacy in Digital Payments 23.09.2025 1:06
Eric Tak, Head of Division, Digital Euro - Product Proposition, European Central Bank, emphasizes that while most people today have few problems paying digitally, there are still challenges for those without modern smartphones or who prefer not to use them. “We see these pockets where people struggle,” he explains. Eric adds, “Privacy remains the biggest concern for more than 50% of people when pa...
Snippet: Rolandas Juteika CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut on Why FinTechs Lead the Way 19.09.2025 0:35
Rolandas Juteika, CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut, explains, “FinTech companies are faster, more flexible, and cheaper compared to traditional banks.” He says, “They don’t struggle with old, inflexible core systems. Instead, they’re plug-and-play businesses, easily integrating new services.” ⚡💡 The real game-changer is the sp...
EPISODE 236- Growthbusters: VEED's CPO Samuel Beek on Shipping Fast, Learning Faster 08.09.2025 17:50
Samuel Beek is the Chief Product Officer at VEED.IO, one of the world’s fastest-growing online video editing platforms. With a strong background in engineering and design, Sam combines creativity with strategic thinking to build tools that empower millions of content creators globally. On The Menu: 1. Creative pragmatism philosophy in product decision-making 2. AI-first approach to video editing i...
Snippet- Hugo Hamad Head of AI/Gen AI Factory, AXA en France, ex-director of AI, Decathlon on Building Real Value with AI 06.09.2025 1:00
Hugo Hamad, Head of AI/Gen AI Factory, AXA en France, ex-director of AI, Decathlon, points out a common pitfall in how organizations approach AI adoption. “Many companies invest in platforms, clusters, and big data without realizing that what we truly need are data engineers, ML engineers, and AI experts,” he explains. He continues, “Some businesses focus only on hiring data scientists. But in rea...
Snippet- Kamini Belday Head of Global Payments, IBM Cloud on Fighting Fraud & Building Safer Payments with AI 05.09.2025 0:57
Kamini Belday, Head of Global Payments, IBM Cloud, highlights that “fraud is at the center of everything we do.” She explains that the real challenge isn’t just combating fraud after it happens, but predicting and preventing it with the power of predictive AI, something she finds far more exciting for the future of global payments. “Whether it’s your checking account, mortgage, stablecoin, or card...
Snippet: Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, Emphasizes the Importance of Efficiency and Waste Reduction in Combating Climate Change 04.09.2025 0:53
Combatting Climate Change with Philipp Schulte 🌍 Throwback to Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, who emphasizes the importance of efficiency and waste reduction in combating climate change. He shares how his firm is heavily invested in E-sim technology, which boasts a 42% carbon reduction advantage compared to traditional plastic SIM cards. Watch the full episode here 👉 h...
EPISODE 235- Decentralize This: EY-Parthenon's Head of Emerging Technologies Strategy Igor Mikhalev on Marketing in a Trustless World 01.09.2025 22:19
Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections. On The Menu: 1. Capita...
EPISODE 234- Goodbye Card Numbers: Mastercard's EVP of Core Payments Brice van de Walle on how Tokenization Modernizes Checkouts 21.08.2025 17:42
Brice van de Walle is the Executive Vice President of Core Payments Europe at Mastercard , bringing extensive expertise in the global payments ecosystem. As a passionate payments professional, he has driven transformative initiatives across multiple regions and markets, demonstrating exceptional leadership in market development, sales, product management, and business strategy. On The Menu: 1. Com...
Snippet- Eric Tak , Head of Division, Digital Euro - Product Proposition, European Central Bank on What Could a Digital Euro Actually Look Like in Everyday Life? 21.08.2025 0:35
"A digital euro would be a separate balance and a service distributed through your bank or another financial institution, just like a PayPal account you can top up and use for payments." – Eric Tak Eric Tak , Head of Division, Digital Euro - Product Proposition, European Central Bank, explains that funding could happen in multiple ways, directly during a transaction, up front, or even on...
Snippet: Kai Hackbarth, Head of Product and Solutions at Bosch on The Transformation of the Automobile. 20.08.2025 1:11
🚗 From rubber to data: The transformation of the automobile. "A tire is just a tire… until you connect it." Kai Hackbarth, Head of Product and Solutions at Bosch, believes we’re entering a new era where cars are no longer just machines; they're intelligent, connected ecosystems. With 5G, car-to-infrastructure communication, and software-defined platforms, the automotive space is evo...
Snippet: Oz Alon Co-founder and CEO of HoneyBook on Scaling Across Continents and Industries 19.08.2025 1:08
Building at Speed: Oz Alon on Scaling Across Continents and Industries 🚀 Oz Alon, Co-founder and CEO of HoneyBook, dives into the cross-border expansion of his startup, how moving between San Francisco and Tel Aviv shaped his leadership, and what it takes to grow a business that’s truly global. With a decade of experience compressed into a journey of high-speed innovation, his insights are essent...
Snippet: Sophie Heller, COO of Group BNP Paribas Emphasizes on Digital Doesn’t Replace Humans, It Amplifies Them 18.08.2025 1:10
"Even young people, the most digitally savvy, are also the ones seeking the most human interactions with their banks." As Sophie Heller, COO of Group BNP Paribas, puts it, the future of banking isn’t about choosing between digital or human; it’s about building both in parallel to create more touchpoints, more trust, and now with generative AI, even more personalized assistance. Listen to...
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