MARKETECH APAC Podcast

In this episode of What’s NEXT in Marketing: Interviews 2025, we sat down with Sam Pattison – Managing Director for Asia Pacific at Teads – to talk about the future of digital advertising in a post-merger era with Outbrain. Sam shared his take on key industry shifts, the trends shaping Asia-Pacific, and how Teads is building towards its vision of becoming the platform for the premium open internet...

In this episode of What’s NEXT in Marketing: Interviews 2025, we spoke to Asnawi Jufrie – VP and General Manager, SEA at SleekFlow – about how conversational AI is redefining customer engagement across Southeast Asia. Watch the interview to discover how AI-powered chat and messaging tools are helping brands deliver faster, smarter, and more personalised experiences across every touchpoint. You can...

In this episode of What's NEXT in Marketing: Interviews 2025, we talked to Quantcast's Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more! You can also watch this on YouTube: h...

In this episode of What's NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss...

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC's Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer . Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and im...

Exploring the Future of Digital Advertising with AI | Insights from Teads' Marc Zander Join us as we dive into the world of digital transformation and the innovative technologies shaping the new era of contextual advertising! In this episode of What's NEXT Interview Series, we explore emerging trends in the advertising landscape and how Teads is at the forefront of leveraging cutting-edge...

In the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry. Experience firsthand as Livia articulates her strateg...

In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity. Watch this interview where Patricia shared about the quick guid...

In another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast , joined us for a discussion on AI in Marketing. In the interview, Konrad shared his knowledge about the importance of advertising and marketing trends in APAC, exploring AI in advertising, real benefits we’ve seen in the region, and key considerations that marketers have in mind on implementing AI in...

In another episode of the ‘Empowered Women Series 2023’, Simone Tam, group and creative CEO at Dentsu Hong Kong, shares her journey and contributions to the advertising industry. Watch this interview where Simone talks about her insights into the evolution of advertising trends, the importance of authenticity, and women in leadership roles within diverse team cultures. Read more about Simone's...

Part of the ‘Empowered Women Series 2023’, this episode with Sybil Ng, account director at Quantcast, reflects on her award and the challenges of leadership in the industry, emphasising trust, collaboration, and empowering team members. She discusses women's representation, advocating for barrier-free environments, and internal initiatives. Listen to this interview where Sybil shares her visio...

In this episode of the What's NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks. What is the role of retail media in the marketing industry today? And what does the future hold for Carousell Me...

In our third episode of What's NEXT 2023 Interview series, we sat down with The Hong Kong Jockey Club's head of IT digital & channels solutions, Chirag Desai to talk about how the brand evolved throughout its digital experience journey. How does HKJC effectively serve its multi-generation customers through digital innovations? And what principles work for HKJC that make them successful...

In our next instalment of the What's NEXT 2023 Interview Series, we have tapped healthcare services provider Zuellig Pharma to explore further its most meaningful digital transformation journey amidst the pandemic. Zuellig Pharma's head of product & engineering, digital & data solutions, Preetham Nadig, talked about the company's B2B operations, the expectations of consumers, t...

As part of our What's NEXT 2023 interview series, we have invited influencer marketing creator platform, Vamp and computer software giant Adobe to discuss how marketing leaders see the platform of influencer marketing evolving as we enter a year that will undoubtedly bring new challenges and opportunities for marketers. Read more about the interview here - https://marketech-apac.com/whats-next-202...

At a time when travel is regaining momentum post-pandemic, Shangri-La, the global hospitality brand, reintroduces its loyalty programme with fresh new branding and novel lifestyle offerings. To bring the story of the new Shangri-La Circle to consumers' radar, the group enlisted its creative partner, digital agency 8traordinary, to craft a digital campaign that would bring the brand's social platfo...

Our top story for the month is Home Credit Philippines, the consumer finance company that recently launched a targeted on-air radio program for financial literacy.   Sheila Paul, the CMO of the company, sat down with us for an interview to share with us the rationale and the objective of the 'Payo Para sa Life' radio program.  The marketing leader also talked about the current financial...

For the newest episode of MARKETECH Expert Up Close , we sat down with Alberto Canteli, the Chairman and CEO of Havas Group for Nordics, CEE & Middle East, Southeast Asia, Korea & Japan. In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends...

Our Top Story for the month is the upcoming expansion of AirAsia's e-hailing, airasia ride, to the markets of Indonesia, Thailand, and Philippines.  We sat down with its Regional CEO Chiew Shan Lim, who shared with us why airasia ride is not your usual e-hailing service. Know more about how the platform aims to do it differently through its unique experiences not just for consumers but for dr...

In this episode, we feature the global CEO of Sitecore, Steve Tzikakis. In our conversation with Steve, he has shared his journey, industry insights and even their developments in Web 3.0 or the metaverse. Listen to the full podcast episode of Steve to learn more about how Sitecore creates better digital experiences for their customers.

In this episode, we feature Manisha Seewal, General Marketing Officer at Gumtree, Australia. This episode will unleash the journey and expertise of Manisha from being that adventure junkie to an empowered leader in the automotive marketing industry. By continuously influencing and encouraging women to take up a new challenge once in a while, Manisha has definitely set the record straight, that she...

In this episode, we feature Melissa Sandhu, Deputy General Manager, Marketing Communication at Desaru Coast. We will dive into the journey and industry insights of Melissa, from the young girl who used to discover the importance of personal messaging, to the marketing leader she is now. By leveraging on technology, focusing on value creation, and emphasizing customer-centricity, Melissa has defini...

In this episode, we feature Angeli Beltran, Director of Interactive Commerce ASEAN & Global CARE Center for Excellence at Reckitt. This episode will uncover the journey and marketing insights of Angeli and her initiative as a sponsor of the Asia chapter of SPARK, where women are encouraged to learn from the success of other women. Supporting an initiative that creates opportunities for other w...

In this episode, we feature Pamela Aw-Young, Chief Operating Officer, and Arbie Pagdanganan, Philippines Country Manager/VP of Product in Society Pass. Joined by the women leaders of SoPa, we will get to know more about the next generation of e-commerce platforms and loyalty programs. Breaking biases and moving forward with next-generation innovations in the marketing industry, Pamela and Arbie de...

In this episode, we feature Charlotte Ward, Founder and Director of Agnes Media. This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency. Soaring to new heights and continuously overcoming new challeng...