MARKETECH APAC Podcast

In this episode, we feature Raushida Vasaiwala, General Manager of APAC at Celtra. This episode will uncover the journey and industry insights of Raushida, from starting off as a graphic designer, to becoming a marketing leader for Celtra, a creative automation and software solutions company. Raushida also shares a picture of her childhood and teenage years growing up in an extremely conservative...

In this episode, we feature Ace Gapuz, Chief Executive Officer of Blogapalooza Inc., an influencer marketing company in the Philippines. This episode will uncover the journey and industry insights of Ace, from a start-up company to becoming one of the leading influencer marketing agencies in the Philippines. Aside from being a CEO, Ace Gapuz also shared with us her experience as a lecturer in coll...

In this episode, we feature Vasuta Agarwal, Senior Vice President & Managing Director, Asia Pacific at InMobi. This episode will uncover the journey and industry insights of Vasuta, from starting off as a Chip Design Engineer at Intel, then climbing into the executive role at InMobi, and even turning into a champion for women, Vasuta has definitely proved, that she possesses the qualities of a...

In celebration of the women’s month, MARKETECH Expert Up Close will be releasing a Spotify exclusive of the ‘Empowered Women Podcast Series’. In this episode, we bring you Aditi Kapoor, the former Marketing Lead of MetroMart. Let us dive into the narratives of her journey, leadership and industry insights.

In this episode of MARKETECH Expert Up Close, we bring you Shahid Nizami, the current regional vice president for Asia-Pacific & Japan, ActiveCampaign. Let's discover his industry journey and his wisdom on some pressing issues in the marketing industry, his leadership and his career plans.

Immersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all  – AR and VR can now be experienced by everyone. When mobile g...

For this episode of MARKETECH Mondays, our feature showcasing marketing leaders’ career journey to inspire the next generation of marketers, we sat down with Royson Poh, the deputy director for corporate communications of the Singapore Institute of Technology (SIT). Royson has held the position since 2018 and no one would have imagined that with such an esteemed role in communications, Royson actu...

Esports is growing exponentially and on a global scale. According to a report by NewZoo, in the Asia-Pacific alone, the revenue within the gaming market has reached US$84.3B in 2020, making the region the largest market in the world.    In the Philippines, the number of games has now reached 43 million, and one esports platform in the country, KALARO, is on the mission to be at the foref...

MARKETECH Mondays | Jovan Lin, AVP Marketing, PSB Academy | Singapore

When dialogue on marketing is sparked, the industry against the education sector isn’t always top-of-mind, hence, doesn’t always get that much attention due to its non-mainstream dynamics - with students as the ‘consumers’, and with the product, not just a purchase that could be merely classified as either a high- or low-involvement decision, but rather, education and a person’s shot at his or her...

The coaching industry, while a booming industry, is still a sector that offers massive room for exploration. Coaching, or which may sometimes look to as therapy - the much stronger household name for many - started out as a service perceived to be a ‘luxury’, where people saw it as a non-essential and a service only requiring additional expense. After all, the success of coaching is dependent on t...

In the latest episode of MARKETECH Mondays , we chatted for the very first time with a marketing leader in the education space – Neil Cullingford – the current director of marketing and communications of Murdoch University, the Australian-based public university in Perth. With this, we aim to bring greater attention to the dynamics of marketing and branding in higher education, and most especially...

Customer experience has come a long way since traditional advertising and marketing strategies, and we have ventured deeper into digitizing it, leading to the rise of digital experience platforms (DXPs). DXPs are best explained as “a piece of technology that allows marketers to create, manage and orchestrate, deliver and optimize personalized digital experiences across all touchpoints of a custome...

In the second episode of MARKETECH Expert Up Close – a platform for leaders and their leadership thoughts – we sat down with the founder of The-AsiaGroup.com Inc., the company that recently launched a Filipino-made esports digital platform called “ KALARO ” by its inventor and software architect, Jun D. Lasco . From personal reflections on his past work ventures to his vision for the future of the...

In the pilot episode of MARKETECH EXPERT UP CLOSE – our deep dive into creative geniuses – we featured Yens. Yenkai Chong, founder of integrated creative solutions DreamsKingdoms in Malaysia who has an ambitious mission: to groom small to medium enterprises (SMEs) into the next world-changers – the multinational corporations (MNCs). But the bold mission doesn’t stop at that; to make it even more o...

It would be hard to believe that Allenie Caccam, the head of marketing of one of the biggest airlines in Asia, AirAsia, in the Philippines is a self-confessed introvert–but now that she boasts of more than ten years of PR and marketing experience, you would think–she must have done something right. Allenie didn’t just thrive her way to an industry that is still mostly tagged as an extrovert’s worl...

Heidi Manabat, the current director for marketing communications at the global hotel brand Grand Hyatt in Manila is the perfect example of how passions run deep – if one is someone’s calling, life will bring down its wondrous ways and somehow sway you into the direction you’re meant to be. Originally having her eyes on business management with an economics degree in hand, Heidi knew she wanted to...

Not all the time do you hear a dedicated wordsmith successfully launch as a leader – and our latest marketing expert in the spotlight is a living embodiment of that: passionate writer turned strategic leader Dabs Castillo, who is the current co-managing director of one of the leading PR and digital communications agencies in the Philippines, M2.0 Communications. Dabs have long assumed senior leade...

Raffy is currently the executive director for Technology and Platform Services or TAPS, the digital unit of integrated marketing communications agency MullenLowe Treyna in the Philippines; and with the pandemic pivoting everything to digital, the word “busy” has taken a whole ‘nother meaning, with Raffy disclaiming, “busy but rewarding.” Raffy’s entry into tech and digital has been a straightforwa...

Before joining the rewards and discounts platform ShopBack in the Philippines, Prashant was with the Philippine arm of India-grown restaurant aggregator Zomato for five years. What made him do the big shift? In Prashant’s words, he said he wanted to do something “different than what he was used to working on.” Having always been on the B2B side of things, he was looking for a project that will mak...

To thrive in marketing and public relations where creativity is the name of the game is already a challenge on its own, let alone to achieve tenure in such an industry. To become a mainstay—that is a different story altogether. In this episode, we feature Norman Agatep. A name that may have been, over the period of time, synonymous with advertising and PR in the Philippines; a living and breathing...

Jasrita’s marketing journey stretches a long two-decade integration into the craft. She has worked with companies such as Procter & Gamble, Oberoi Hotels and Resorts and NDTV before having focused entirely on brand and marketing for healthcare services. She was the woman behind some of the successful marketing strategies of healthcare services at Max Healthcare, and later on at Fortis Healthca...

In the second edition of MARKETECH Mondays, MARKETECH APAC and Blogapalooza sat down with an agency-side expert, Jim Guzman . Jim is the Network Head of Social Media for Dentsu Aegis Network (DAN) Philippines. He is also the General Manager of D+GILITY, DAN’s Social Media Intelligence Center. He is also a Managing Partner of iProspect Philippines, DAN’s Digital and Performance agency. Jim had prev...

In our pilot episode, we sat down with Mark De Joya , the Head of Corporate Communications of Max’s Group, Inc., and the Marketing Director of Max’s Restaurant. Mark De Joya is a recognized marketing professional with 17 years of experience. He has worked with diverse brands, including Samsung, Huawei, Unilever, and Mondelez. He has also worked as a business leader and strategist for McCann Worldg...