Market Like It's Hot

What makes someone actually remember a brand? In this episode of Market Like It’s Hot, Yasmine Robles and Izzy Dadosky sit down with Artina Promotional Products Vice President of Marketing Art Bouzounis to talk about the surprising staying power of promotional products in a world dominated by digital marketing. From branded tumblers and event giveaways to employee recognition and activation statio...

You can have great marketing. You can have demand. You can even have leads coming in. But if your backend is a mess… your business will hit a ceiling. Fast. In this episode of Market Like It’s Hot, we sit down with Devin Lee, systems strategist and self-proclaimed “systems magician,” to break down the real reason so many businesses struggle to scale. Spoiler: it’s not your marketing. It’s what hap...

You can have a strong brand. You can have great marketing. You can even have people lined up to work with you. But if your customer experience falls flat… none of it sticks. In this episode of Market Like It’s Hot , we sit down with LaZendra Danforth, owner of Konfetti Carts and Studio D Meetings & Events, to break down what actually separates businesses people forget… from the ones they rave...

Burnout isn’t just about working too much… it’s about how we’re expected to work. In this episode of Market Like It’s Hot, we sit down with Ashley Burton-Mims, Founder and CEO of Emerald & Rose Consulting, to unpack what burnout actually looks like for founders, leaders, and mission-driven teams. With nearly 20 years of Fortune 500 leadership experience and a unique lens as a postpartum doula,...

Being good at what you do is not always enough. If your brand presence does not clearly reflect your expertise, people will scroll right past you. In this episode of Market Like It’s Hot, Yasmine and Izzy sit down with Teah Ojeda, founder of The Scene Creative, to talk about personal branding, brand photography, visibility, and why so many founders think they are showing up more clearly than they...

Getting paid to speak is not just about being talented. It is about being findable. In this episode, Quinn Conyers, internationally recognized event emcee and keynote speaker, breaks down what actually gets speakers booked in 2026. We talk LinkedIn as a search engine, speaker positioning, recommendations, and how to leave “breadcrumbs” that prove you are who you say you are. Plus, Quinn shares her...

Burnout isn’t a calendar problem. It’s a system problem, and your body is keeping receipts. In this episode of Market Like It’s Hot, Yasmine Robles sits down with Elizabeth Wangugi Etienne (aka The Business Witchdoctor ), wellness event and retreat planner and the creator of The Nap Concert , a live acoustic jazz experience where you literally take a nap. We talk about the sneaky signs of burnout...

Shay Nelson, founder of MSN Law Office, breaks down the contract red flags she sees constantly, why templates and AI can backfire, and what clauses founders misunderstand the most. We talk trademarks (name vs logo), when you actually need an attorney, and how to hire your first employee without accidentally creating a legal mess. Practical, clear, and a little bit spicy. About Shay Nelson: Prior t...

If you want your accounting business to be memorable and your marketing to actually work, you won’t want to miss this conversation. Welcome to Market It Like It's Hot, the podcast where marketing strategy sizzles and fluff gets kicked to the curb. Hosts Yasmine Robles and Yasmine Robles from Rebel Marketing tackle the age-old problem of boring branding in industries like accounting, law, and bookk...

Whether you’re a solo therapist or running a full practice, stay tuned for practical tips you can use to attract your ideal clients—no viral dance trends required. Welcome to Market It Like It's Hot—the show where marketing strategy gets real and all the fluff is left at the door. Yasmine Robles and Izzy Dadoski from Rebel Marketing are talking about SEO for therapy practices. If you've ever found...

Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await! Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood , a pioneering influencer marketing agency that's been shaping the industry for nearly two decades. In this episode, you'll hear how...

What are some ways you plan to simplify or streamline your own business or marketing efforts this year? Whether you’re looking for inspiration to clean up your business strategies or just want to hear relatable stories about work, life, and the occasional mishap with a door frame, this episode has something for you. Welcome to a brand new year with Market It Like It's Hot! In this episode, hosts Y...

Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs. Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and w...

Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait. Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski. This episode is all about navigating the complex world of...

If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time: 1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and...

If you’ve ever wondered how to make AI work for you (without sacrificing your brand’s voice or spreading misinformation), this is the episode you don’t want to miss. Co-hosts Yasmine Robles and Izzy Dadoski ask the question on every marketer’s mind: with so many AI tools out there, which ones are actually worth your time and investment? From ChatGPT, Claude, Jasper, and Google’s Gemini, to the lat...

If you’re ready to stop chasing trends and start marketing smarter this holiday season, tune in for practical strategies, no-nonsense advice, and a little bit of festive spice from the Rebel Marketing crew! Welcome back to Market It Like It's Hot, the show where marketing gets real, the fluff gets roasted, and the occasional dad joke is guaranteed. In this episode, hosts Yasmine Robles and Izzy Da...

Whether you’re a solopreneur, part of a scaling agency, or someone just sick of marketing copy-paste jobs, this episode is your no-fluff guide to keeping gratitude genuine all year long. Welcome back to Market It Like It's Hot, the podcast where marketing gets real, strategy sizzles, and the cringe-worthy clichés go to die. In today’s episode, hosts Yasmine Robles and Izzy Dadoski explore the art...

If you’re curious about how AI is shaking up the digital landscape—and how to navigate this new frontier as a marketer or business owner—this episode is a must-listen. Welcome to another episode with your hosts, Yasmine Robles and Izzy Dadoski! In this episode, we talk about the rapidly evolving world of AI-generated videos. Those uncanny, viral clips are beginning to pop up everywhere, from TikTo...

Whether you’re a marketer who hasn’t set foot in a library in years or someone looking for hidden gems to power up your business, this episode is packed with tips and inspiration you won’t want to miss! We sit down with Christine Minx, the Marketing and Communications Manager at the Upper Arlington Public Library. This library is a true pillar in our community with nearly three decades of experien...

Ready to see your business more holistically, cut the clutter, and make your systems work for you—not against you? Get actionable advice, spicy real talk, and a behind-the-scenes look at building a brand that runs like a well-oiled machine. We sit down with Erin Taylor, founder of Lunimae and the self-proclaimed "Systems Whisperer" your business didn’t know it needed. We talk to Erin about her jou...

If you’re a solo marketer, a business owner trying to scale, or just want a behind-the-scenes look at what really goes down in the world of marketing, you’ll want to tune in. Grab your coffee, get comfy, and get ready to feel seen! Welcome back to "Market It Like It's Hot," the podcast where marketing meets real talk, smart strategies, and plenty of laughs. In this episode, hosts Yasmine Robles an...

The Implosion of X: Why Brands Should Rethink Twitter Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles. From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its curr...

#stopusinghashtagswrong We are bringing the heat—and a few cheesy dad jokes—as they break down one of the hottestly debated topics in social media marketing: hashtags. Are hashtags dead? Do they actually work on platforms like TikTok, Instagram, and LinkedIn? Or are we all just using them the wrong way? We tackle some common myths floating around LinkedIn (and beyond), and share exactly why hashta...

Let’s get this out of the way. Being effective at marketing has nothing to do with being the loudest person in the room, online or offline. If you’re naturally quiet, there’s absolutely no reason to force extroverted energy. You should market the way you talk and act in real life! In fact, you’ll find that people can instantly spot when you’re faking it, especially on platforms like LinkedIn and T...