Market Like It's Hot

Ignoring Your Inner Circle: How to Define and Reach Your Real Target Audience We are talking about one of the most common marketing mistakes out there. Relying on feedback from friends and family instead of your real target audience. With plenty of laughs (and a few dad jokes), we share candid stories about well-meaning relatives, the pitfalls of crowd-sourcing opinions from people who’ll never be...

This week, we're getting brutally honest about a problem way too many business owners are ignoring: ugly mobile websites. Just because your site looks great on a laptop doesn't mean it's cutting it on a phone—honestly, it might be costing you leads, sales, and your online reputation. We talk about why mobile responsiveness matters more than ever in 2025, sharing hilarious anecdotes (accidental Tik...

Personalization in B2B Sales: "Any time you have a list of people, there's an opportunity to understand better what they need from you, and then create a personalized version of it to give to them." - Jason Donapel We welcome Jason Donapel , the COO and cofounder of The Email Experience, for an energetic and in-depth conversation about all things email marketing, zero-party data, personalization,...

What do you think is the key difference between customers who "like" a brand versus those who "love" a brand? Creating a brand that people genuinely adore isn’t just about flashy logos or clever ads—it’s about forging real, lasting connections. On this episode of Market It Like It's Hot , Yasmine Robles and Izzy Dadoski discuss what separates “like” from “love” in branding (with plenty of dad joke...

We are serving up our insights on all things content calendars. Whether you're just starting on social media or looking to revamp your existing content strategy, this episode is packed with practical tips to keep your marketing organized, accountable, and impactful. We break down the basics of a content calendar, why it's essential for businesses of any size, and how to tailor it to fit your uniqu...

Learning from X (formerly Twitter), Radio Shack, Dunkin, and WW (WeightWatchers). "Strategic Rebranding": "So they took out the donuts because they were also trying to focus more on their coffee and be a rival to Starbucks, which honestly was a great call for them." - Izzy Dadosky We explore some major rebrand disasters and share tips on how to avoid these pitfalls. Whether you're a small business...

"The Rise and Fall of Skype": "Microsoft bought them around, 02/2011. And then that's when some stuff started going south, and then new features were updated, and some issues started to happen. And that's why, they're out of business now." - Izzy Dadoksy We talk about THE topic that many of us might have wondered about but never really explored—the death of Skype. Once the pioneering force in vide...

The Super Bowl is not just about football; it's the cherry on top of the advertising calendar, where brands try to outshine each other in creativity and relevance. This year brought a spectacular mix of hits and some questionable misses. Kendrick Lamar's halftime show grabbed tons of attention, not just for the performance but for sparking a Duolingo social media extravaganza. Their team was hilar...

How should businesses evaluate the success of their social media posts? What metrics should be considered? We tackle some of the most pressing social media questions from our community. Key Highlights from the Episode Optimal Posting Frequency: The ideal frequency for posting on social media can vary depending on your industry. While a marketing agency might benefit from frequent posts, a more con...

How can nonprofits effectively share their stories to build trust with funders and their audience? Yasmine Robles and Izzy Dadoski sit down with Faith Rivera, an inspiring entrepreneur and the founder of Alo Civitas Consulting . Faith brings her extensive experience in nonprofit and small business consulting, sharing insights on how to elevate impact and income through strategic planning, grant an...

Utilize slow times to tackle tasks you've always wanted to but couldn't due to busy schedules. This is the time to plan, strategize, and execute growth-oriented projects. Rebel Marketing's Yasmine Robles and Izzy Dadoski share their expertise on tackling one of the most challenging times for businesses – the slow season. Izzy emphasizes staying calm and using the slower periods to undertake projec...

Rebel Marketing's Yasmine Robles and Izzy Dadoski focus the world of TikTok and the current buzz surrounding its ban. They explore Sabrina Carpenter's viral Dunkin' campaign, which smartly targets Gen-Z coffee lovers, and discuss the importance of diversifying your social media strategy. Whether you're an influencer or a business owner, Yasmine and Izzy share actionable insights on transforming fo...

What are some effective strategies for personalizing client communications without coming across as overly salesy or intrusive? This time, hosts Yasmine Robles and Izzy Dadoski engage in a riveting conversation with the sales strategy maestro, Bethany George, The Follow Up Boss. Here are three key takeaways: 🔹 Understanding Your Audience: Bethany and Yasmine both stress the importance of knowing...

Aligning your social media efforts with your business goals—without sweating the small stuff. Hey there! Welcome back to another sizzling episode of "Market It Like It's Hot!" Today, we're diving headfirst into the nitty-gritty of social media content. Your favorite hosts, Izzy Dadoski and Yasmine Robles, are here to share the scoop on social media. The Power of Brand Identity: "Dunkin' Donuts. Th...

Ever wonder how Yasmine stepped away from the corporate grind to start her own gig? Well, you're in for a treat! Hey everyone! Welcome back to another episode of "Market It Like It's Hot!" Today, we're discovering the story behind Rebel Marketing with your hosts, Yasmine Robles and Izzy Dadoski. Yasmine spills the beans on her early struggles, like battling self-doubt and taking on those not-so-gl...

What are some practical tips for designing a website that tells your brand story effectively? First things first, what's storytelling in marketing? Essentially, it's about crafting a narrative that makes your brand relatable, engaging, and memorable. And let's be real—people do business with people they like. So, how do you get your audience to like you? By being authentic and human. One key takea...

What common mistakes do businesses make when conducting their own marketing audits? Welcome to the very first episode of "Market It Like It's Hot"! Ready to up your marketing game? Yasmine Robles and Izzy Dadoski break down everything you need to know about marketing audits. Ever wondered why you should even bother with a marketing audit or what it actually involves? Well, you're in luck! Yasmine...

Welcome to the debut episode of "Market It Like It's Hot," hosted by Yasmine Robles and Izzy Dadoski from Rebel Marketing. Together, they'll empower small business owners with valuable marketing insights and share success stories from various industries. Expect bi-monthly episodes filled with expert interviews, listener Q&As, and actionable tips to boost your marketing game. Don't miss out—sub...