Market Like a Boss

Today we welcome special guest Janelle Lara to the show! Janelle is a former teacher turned multi 6 figure business owner and she is known as the part time CEO. She teaches women entrepreneurs how to build a 6 figure company in 20 hours per week. Janelle and I talk about the myth that you need a massive audience to land clients and run a successful business. Janelle shares that when she hit 6 figu...

Being able to bring in a consistent income is not something that happens overnight. This is something that you need to do intentionally. I'm all about strategy and I'm also all about sharing a behind the scenes look at my business and how I do things. So these are the actual things I'm doing to make bringing in clients consistently a reality. "Marketing should not be overwhelming. Getting clients...

Today I'm talking about how to attract clients who can actually afford you. It is extremely frustrating to talk to potential clients and hear them say, "I can't afford it." It's frustrating, it's discouraging, and it's easy to feel like a failure. So let me share some shifts you can make in your marketing to start attracting people who can actually afford you! First, I want you to know that when p...

Today I'm going to help you with something that many women struggle with, embracing your value. Do you know the value that you provide? Are you truly convinced of the value that you provide? If the answer is "no" or "I'm not sure," then that is what is causing your audience not to recognize your value either. They can't see your value if you don't see it first! This is an exercise to help you reco...

Let's talk about 3 ways you can land consistent dream clients. I'm all about consistency AND making sure you have the right clients. We need to have both of these. You can only be successful with these 3 things if you know who your audience is. If you don't know who your audience is, or you haven't committed to truly targeting them, you have to go back and do that first. This doesn't mean you can'...

On this week's episode, we are talking about how to be authentic in your marketing. I have gotten where I am in my business because I've been authentic, because I show up real and raw, and I lay it all out there. And if that's something that scares you, let me assure you that I'm not going to tell you to air all of your dirty laundry! That would feel unnatural, which is the opposite of authentic....

Today I'm talking about 5 things your audience does not care about. How many times do we get inside our own heads, get in our own way, and look at every little thing we do and pick it apart? As women, especially high achieving women, we do that all the time. But your audience doesn't care about most of the stuff you care about. They really don't! Here is a list of 5 things that your audience doesn...

  Today I'm talking about the lie that all female entrepreneurs tell themselves: "I need to do it all on my own!" Or "I should be able to do it all on my own." I can't tell you how many times I hear this from other women. How many times have you said this lie to yourself? How many times have you wondered why you can't figure this all out on your own? We put so much pressure on ourselves to know ev...

  Chances are you've struggled (or are struggling) with this in your marketing – the need to please everyone. This topic came up for me recently when I saw a plaque that read, "You can't please everyone, you're not pizza!" It is so true, isn't it?  How many of us in business are trying to please everyone? How many of us are trying to be pizza? When you're trying to be pizza you're casting a wide n...

In this episode we're talking about 3 things you need to market your business and get clients. These are NOT the things that you would expect. There are a lot of lies out there and we're told we need lots of different things to land the clients we want. Chances are you're spending way too much time behind the scenes doing "busy" work. You think you're being productive and making progress, but you'...

I recently ran a free challenge in my Facebook Group, Market Like a Boss , and I landed 5 new clients and made over $10k. This was the most successful challenge that I've ever run! I'm all about transparency so I want to share why it was so successful. I want you to know what it takes so you can replicate this type of success in your business. Here are 10 reasons why I was able to make $10k from o...

These are things that I see so many women doing, but it's time to stop. They are killing your marketing!   You might realize you're doing these things consciously, but you're oblivious to the fact that you're actually doing them on a day-to-day basis.   Stop doing these 6 things:   Trying to please everyone   Maybe you're trying to show up the way you think you should. Maybe you're putting message...

  Your next client is closer than you think…in fact, they're right in front of you!   We spend so much time focusing on growing our audience that we forget about the people who are already connected to us.   The more you focus on building relationships with the people in front of you, the more clients you're going to get. Here are some reasons why it's so important to nurture your existing audienc...

Today we are talking about the lies that we tell ourselves. These lies completely damage our marketing and they keep us from getting our dream clients. If you are not getting clients actively, I guarantee you're telling yourself at least one, if not more, of these lies.   There are many different lies, however here are 8 specific lies that most high achieving women in business tell themselves, whe...

Regardless of where you are, these are 5 steps that every single woman needs to take to get clients. I do not believe that "one size fits all" here, how you work each of these steps will vary from person to person. But it is important to have a framework and to know what you need to work towards if you want clients. 1: Know your audience You need to know who your audience is and commit to them. If...

  When you let go of the stuff that's no longer serving you it's going to allow you to show up in a new way with your audience. It's going to allow you to truly connect with them without the weight of all the pressure, anxiety, and fear that you're carrying around.   You will be better able to serve your clients and your potential clients if you can learn to let go of these seven specific things:...

This week I'm celebrating 3 years in business! It has been a wild ride and in the spirit of honesty and transparency I'm going break down all of the lessons that I've learned.   I want other entrepreneurs to know that the ups and downs are normal and that you have to go through them to get to the sweet spot. And if you're feeling discouraged, you are not alone.   I learned a lot of things the hard...

If you're struggling to bring in clients consistently it's because you don't have your own audience.   But how do you connect with someone you don't know and convert them into a client? Here's how to put yourself in the driver's seat of your marketing so that you don't have to rely on other people for your client base.   This is a simple, 3 step system to create your own fan base – the acronym FAN...

Do you feel like you have to spend all your time convincing potential clients to work with you? If the answer is yes, then you're putting too much pressure on yourself and it's time to reverse this if you want to bring in steady clients. First, this is normal. We all do this whether we like to admit it or not. We've all fallen into the trap of feeling like we have to pressure people to work with u...

Analysis paralysis is when you feel trapped in the decision making process. You feel like you have to keep doing research, thinking about things, and reflecting on them. You're stuck in the constant cycle of analysis and it keeps you from moving forward. It happens in every area of life, but here we'll talk about it as it pertains to marketing. Analysis paralysis is killing your marketing and your...

Today we are talking about something that we don't realize we are doing to ourselves and that's self-sabotage! Now, I'm going to be talking about self-sabotage in marketing but I want you to know that it's present everywhere in your life! Self-sabotage comes from deep within our roots. It's those limiting beliefs that have been with us since childhood and they become our normal. I hope that this e...

So much of marketing is mental and a lot of people don't realize that. They think, "Well if just do more, I'll get more clients!" It doesn't work that way, my friends. You have to get the internal stuff right before you can go out externally and get clients. This is why I work with so many women on getting all of their mind junk cleared so that they can show up and attract clients with confidence....

I am fired up today and I have to tell you why! I saw a post on Facebook that read, "I do not believe that anyone who is a true expert in their craft, should have less than 10,000 followers on social media!" The reactions to that post broke my heart. I saw a woman who worked so hard creating a program and was now questioning if she should even launch it because she doesn't have 10,000 followers. D...

Today, I am sharing a pretty big milestone that I hit for January. I reached 35K in sales for one month and not only that, I landed 5 clients in one month. This has been my biggest month in business and because I'm all about transparency, I'm going to share 3 reasons why. Now, I want you to know that sharing these reasons for me does not come easy for me. I never want people to think that I'm brag...

Today, we are talking about 5 reasons why you're not getting the clients that you want. Maybe you've gotten a client here or there but if you have gone through long stretches without bringing in clients, chances are it's due to one of these reasons. Now, this is stuff that a lot of people don't like to talk about. We just want an easy fix! Unfortunately, there is no easy fix to getting clients. Bu...