Market Like a Badass with Kristin McFarland

Glenda Quesada is the Head Brewer and Co-owner at Dirigo Fermentory in Costa Rica. On this episode, she’s going to share her journey from corporate home brewer in Maine to Head Brewer and business owner in Costa Rica. We cover it all on this episode - from breaking stereotypes and creating more diversity in the beer industry to tips on running a successful restaurant and brewery. Learn more at: Di...

On this episode, Kristin sits down with Erik Fletcher, the Founder of Arrowsmith Corporation out of Toronto, Canada. His company helps small and medium-sized businesses in tech, cannabis, and other sectors with a wide range of expertise including marketing, technology, business development, investment advisory, and consulting services. He’s been an entrepreneur for decades and has so much knowledg...

On this episode, you'll hear from special guest Kelley Usborne Bruce. Kelley is the Founder of CannaMommy and an industry OG. Out of the emerald triangle, Kelley has created a niche brand that empowers and educates moms around the world. She’s got some really cool experiential campaigns hitting the road soon and we share tips and tricks for leveraging field marketing events to grow your fan base....

On this episode, you'll hear from special guest Lance Lambert. As the Chief Marketing Officer of Grove Bags, he is responsible for overseeing the planning, development and execution of the organization's marketing and advertising initiatives. But he is no stranger to the cannabis industry. This Northern California cancer survivor has been part of the industry and speaking about the plant for a lon...

In this episode, we dive into the captivating world of cannabis marketing with a trailblazing guest, Joe Hodas. Joe is the Chief Marketing Officer of Wana Brands, the largest edible company in North America. Join us as we unravel the secrets behind their remarkable success in the rapidly evolving cannabis industry. Joe takes us on an insightful journey through the art of multi-channel marketing. D...

On this episode, we are going to hear from special guest John Richard (JR) Awguagbaka. JR is Founder and CEO of JOTIA Group. JOTIA Group is a B2B Tradeshow and Expo Organizer and their next upcoming event is the Green Label Summit & Expo in Las Vegas. Tune in as we geek out on events and event marketing so our listeners can understand how to make the most out of their event budgets and how to...

On this episode, Kristin recaps the season, provides guest updates, and covers high level learnings from season 2 of Market Like A Badass. For more details or updates on the launch of Season 3, follow Market Like A Badass on Instagram https://www.instagram.com/marketlikeabadass/ Or, follow Kristin on LinkedIn https://www.linkedin.com/in/kristinmcfarlandprofile/

On this episode, you'll hear from special guest Lauren Miele, owner of Kush Kards and Naughty Kards, the ultimate collection of greeting cards for stoners. Lauren is a badass at social media marketing and is a mastermind when it comes to scaling a business through strategic events. Find Kush Kards at: https://www.kushkards.com/ https://www.instagram.com/kushkards/?hl=en https://www.pinterest.com/k...

On this episode, Kristin McFarland sits down with team member and website guru Nicola Tweed. Nicola has been on the team since March 2022, helping cannabis and craft beer clients build high performing websites. She also runs her own global business when she’s not helping the agency, delivering badass websites for photography, wedding and other businesses through NT web design and development. We'l...

On this episode, you'll hear from special guest Alexandra Palau, Founder and CEO of All About Email Marketing. Alexandra is based is sunny Florida but serves badass brands across the U.S. She’s worked with small, up and coming eCommerce businesses, to Carnival Cruise Lines and fortune 100 companies. She knows how to manage high impact email programs. She is a tremendous wealth of email knowledge a...

On this episode, Kristin sits down with The Canna Diva herself, Tanya Osborne. We are going to talk about empowering women in the cannabis industry. Our special guest today is building community, busting stigmas, and providing women a safe space to be who they are in the cannabis industry. Connect with Tanya at https://www.linkedin.com/in/tanyaosborne/ Follow The Canna Diva: https://www.linkedin.c...

On this episode, Kristin welcomes self-proclaimed Chief Personality Officer to the show! Welcome, Danielle Hughes, copywriting badass, workshop facilitator, speaker, and wine lover. We are going to talk about building your personality brand so you can attract the right clients and repel the wrong one’s. Find Danielle at: https://morethanwordscopy.com/ https://www.linkedin.com/in/daniellehughes/

On this episode, you'll hear from special guest Rebecca Colett, Founder and CEO of Calyxeum, a cannabis growing and processing company in Detroit, Michigan. Rebecca is supercharging her marketing with grassroots community efforts, giving voice to diversity and inclusion issues in the space, and is fueling the Detroit social equity incubator to empower other minority-owned cannabis businesses succe...

On this episode, you'll hear from special guest Sara Betesh, Founder and CEO of Betesh Buying Group. Sara kicks off the episode talking about how people can enter the cannabis industry. Next, you'll learn how cannabis business owners can develop their processes, vendor relationships, and forecasting. Sara also shares how dispensary's can find market voids to know what their consumers want and deli...

Layoffs are impacting employees in cannabis and across other industries. In this episode, Kristin sits down with Rachel Moore to discuss her #RachelForHire campaign, created after she was laid off to attract potential employers and get herself hired. Hear tips and tricks on how to build your own personal brand online so you can position yourself for the position of your dreams. #OpentoWork #Rachel...

In this episode, Kristin welcomes listeners back to season 2 of the podcast with a special guest and episode. After taking a health hiatus from the podcast in 2022, Kristin opens up about her challenges with mental and physical health. Our special guest Melissa Graziano is a mental health expert and licensed trauma therapist. Kristin and Melissa are going to talk about mental health's impact on bu...

In our final episode of season one, you will hear about the evolution of digital marketing in 2021, what we have learned so far, and four ways to adapt your marketing strategy to compete in the ever changing digital marketing landscape. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The evolution of digital marketing this year [00:40] The digital revolution in 2021 [01:12] Instagram is punishing...

In this episode, Kristin brings on former colleague and fellow badass, Laura Clark, to talk about the importance of client events. Laura shares the benefits of hosting client facing events along with tips and tricks on how to plan all the details around a Client Advisory Board. Hear insights on how to grow relationships with your clients, get honest product/service feedback, and truly understand y...

In episode #10, you’ll be hearing directly from Kristin on five marketing topics, including the most recent status update regarding iOS14 and the impacts on Facebook advertising, DIY marketing disasters, what to plan for in Q3 now that live events are back with a ferocity, email marketing trends in 2021, and three things Kristin has learned so far this year. TIME-STAMPED SHOW NOTES: [00:48]Today’s...

Host Kristin McFarland is a proponent for events, be it live, virtual or hybrid. She has immense industry experience which makes it easy for her to find subject matter experts in event planning. In this episode, Kristin and Karen Lewison, Event Manager at Scaled Agile, sat down to discuss the future of events after facing the impacts of COVID-19. Tune in to learn from Karen’s 25+ years of event ex...

In this episode, Kristin gets steps into the wild world of privacy and security. Kristin interviews Dennis Dayman, Privacy and Security Expert and Maropost CPO. Kristin and Dennis cover the important tips you need to know to protect your business and brand. Listen to this episode to ensure your company information and client trust is protected. TIME-STAMPED SHOW NOTES: [00:58] Today’s topic: Priva...

Self-proclaimed beer goddess, business badass, serial entrepreneur, and champion for females - welcome Natalie Jones to our first-ever guest podcast episode. Kristin and Natalie cover a myriad of topics in this episode, from their mutual love for beer, poop jokes, events, marketing, the impact of internships, the value of business coaching, and being the most authentic version of yourself. Enjoy t...

It may be over 40 years old, but email is still one of the most important and effective marketing channels. It has a high ROI, can be easily customized, and your customers can access it when it’s convenient for them. Whether you have a kickass email strategy already or you’re starting from scratch, we compiled a list of six mistakes you should avoid to create or maintain a high-performing ema...

In this episode, I cover the tips of the iceberg as it relates to how to drive results from your marketing plan. There is no “silver bullet” but there are a lot of best practices that will help you be the most intentional with your marketing spend and drive the conversions for your business. Listen to this episode and learn how you should optimize your marketing plan to drive results.  TIME-S...

In episode #4, you will hear about the privacy concerns recently raised about Clubhouse for iOS users. You will learn about the breach and why you should assume all conversations are being recorded. TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Privacy experts and journalists worldwide are reeling about the popular audio chatroom Clubhouse after an unidentified user was able to stream audio feed...