Market Like a Badass with Kristin McFarland

In this episode of Market Like A Badass, Kristin welcomes Garrett Rudolph, Editor in Chief of Marijuana Venture magazine, one of the cannabis industry's most respected B2B publications. As a journalist, editor, and event producer behind the Interchange series, Garrett sits at the intersection of cannabis media, retail, and wholesale, giving him a front-row seat to what's working (and what's not) f...

In this episode of Market Like A Badass, Kristin welcomes Spencer Ploessl, Creative Director and marketing strategist who bridges the worlds of cannabis, craft beer, and beverage innovation. As Advisor and Creative Director for Canna Connect in Minnesota, Spencer recently launched Coco Flow - a THC-infused coconut water that is a first of its kind. This special hemp beverage collaboration with Bac...

In this episode of Market Like A Badass, Kristin McFarland sits down with Lisa Hurwitz, Founder and CEO of Happi, the female-founded THC beverage brand that's revolutionizing how consumers experience cannabis through thoughtfully dosed, wellness-focused drinks. Lisa shares her journey from CPG and cannabis expertise to launching Happi with a clear mission: creating accessible, low-dose THC beverag...

In this exciting episode of a new season of Market Like A Badass, Kristin gathers hemp beverage experts to explore the season theme "taboo to tap". This new season is all about how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing. On this episode, Kristin sits down with Haylee Jordan, Co-Founder of Fabric, the Aust...

In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty. On this episode, you will: Discover why traditional marketing techniques that trigger inadequacy are actually d...

In this electrifying episode of  Market Like a Badass , host  Kristin McFarland  (Founder & CEO of The Source Marketing Group) sits down with  Evan Nison , Founder & President of  NisonCo, a trailblazing PR, SEO, and content creation firm specializing in cannabis, psychedelics, and emerging industries. Get ready to dive deep into the future of  AI, automation,...

In this episode of Market Like a Badass, host Kristin McFarland, Founder and CEO of The Source Marketing Group, welcomes Varun Sharma, Founder and CEO of Sticky Cards for a dynamic and engaging conversation on cannabis tech. Discover how Sticky Cards is revolutionizing loyalty programs for cannabis retailers with their app-free solution that leverages Apple and Google Wallet. Varun shares insights...

Most cannabis, hemp, and other highly regulated businesses are leaving thousands on the table with broken email flows and generic automations. Or even worse, using restrictive technology that makes it harder for your teams to perform and monetize your customer data. But the  real  pros? They’re using Klaviyo to crush revenue. Klaviyo isn’t just for mainstream ecommerce - it’s a secret we...

Discover the intersection of AI ethics and cannabis technology in this enlightening episode of Market Like a Badass with host Kristin McFarland and cannabis marketing expert Brad Bogus. Explore how to navigate critical ethical considerations that impact your marketing strategy. In this episode, we dive deep into: How AI is reshaping cannabis marketing and technology implementation Brad's journey f...

On this episode of Market Like A Badass, host Kristin McFarland sits down with Riel Roussopoulos, marketing badass at Breadstack Technologies, to explore innovation in cannabis tech. Discover how Breadstack is revolutionizing dispensary marketing while maintaining compliance in this highly regulated industry. Riel shares the origin story behind Breadstack's powerful ecommerce platform and dives de...

Summary In this final episode of Season 5, Market Like a Badass, Kristin McFarland speaks with Jenny Kitchen, Co-Founder of Emerald Intel, about the intricacies of data monetization in a highly regulated market like cannabis. Jenny shares insights on leveraging data for targeted marketing, avoiding common mistakes, and the significance of personalization in outreach. The conversation highlights th...

In this episode of Market Like a Badass, host Kristin McFarland speaks with Shelby Poole, Marketing Director at Happy Days Cannabis Dispensary. They chat about the most effective dispensary marketing strategies including social media campaigns, email marketing, and in-store promotions. They discuss Shelby's journey from craft beer into the cannabis industry and the challenges of marketin...

On this episode, Kristin McFarland sits down with Tiana Woodruff, Founder and CEO of Queen Mary. Tiana shares her journey in the cannabis industry and how she uses data to inform her marketing strategy. As a Tier 1 Social Equity Recipient, Tiana grew up in one of the lowest income zip codes in LA. She's witnessed the war on drugs and personally experienced the strain and disproportionate impact it...

In this episode, Kristin McFarland sits down with Alison Di Spaltro, CEO of Escape Artists and CODA Premium Edibles. They discuss the journey of Escape Artists, the inspiration behind the brand, and how data informs their marketing strategy. They also talk about the challenges of maintaining brand consistency in retail stores and the importance of capturing customer data for remarketing. Alison sh...

In this episode, Kristin McFarland interviews Hadas Dewey, COO of It's All About Choices, a badass brand reinventing edibles. Hadas discusses how they built their brand in the highly competitive cannabis market by offering unique and diverse cannabis-infused products with Capsoil’s patented process. They offer everything from infused spices to condiments, ice cubes, freeze pops, soups, drink mixes...

Welcome to Season 5 of Market Like A Badass ! In this episode, we’re kicking things off by shining a spotlight on some incredible women shaping the cannabis industry. This episode is all about the unique perspectives and insights of women in cannabis—how to enter the industry, grow in your career, and navigate the challenges that come with it. We’ll also pay homage to Olivia Castaldy’s upcoming Wo...

This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world. In this episode, I sat down with Seth Yakatan, Partner at Katan Associates . Seth is a well-known badass that might not eve...

This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world. In this episode, I sat down with Kristi Palmer, Co-Founder and President of Kiva . Kristi discusses their new venture into...

This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world. In this episode, I sat down with Ian Dominguez, Founder of Delta Emerald Ventures. Ian's group also puts together CannaData...

Summary In this episode, Kristin interviews Ashley Schreiner, CEO and Co-Founder of DADiRRi. DADiRRi is a woman-owned, and family-owned and operated lifestyle brand, specializing in cannabis products such as infused joints and solventless bubble hash. Ashley shares her journey of building a successful brand in the cannabis industry, the challenges she faced as a woman in a male-dominated industry,...

Chris Vianello, co-founder of Dazed Cannabis, shares insights on scaling a dispensary and marketing strategies in different regulated states. He emphasizes the importance of community engagement and building authentic partnerships. Budtender education and brand partnerships are key for building awareness and loyalty. Chris also discusses the value of in-person event activations. He highlights the...

Summary In this episode, Kristin McFarland interviews Christopher Lackner, Founder and President of Hemp Beverage Alliance. The Hemp Beverage Alliance is a trade association representing the emerging and growing hemp beverage industry. Kristin and Chris discuss the growth and challenges of the hemp beverage industry, including consumer perception and education. They also explore industry trends an...

In this episode, Kristin McFarland interviews Ardell Romez, Chief of Staff at Old Pal, a leading asset-light cannabis brand. They discuss the importance of authenticity and building a strong team in scaling a cannabis brand. They also explore the success of field marketing activations and the impact of local events on brand growth. They discuss collaboration opportunities in emerging markets like...

Max Juhasz, CEO of Dope SEO, comes on as he launches his new Managed WordPress Plugin. He discusses the importance of conversion-focused marketing and SEO in the cannabis industry. He shares how his new managed WordPress plugin integrates with Metric and Bio Track to streamline operations and provide accurate inventory counts through your website. He emphasizes the benefits of using native e-comme...

Kristin McFarland introduces Season Four of Market Like a Badass, which focuses on increasing revenue with multi-channel marketing. In this episode, she is joined by Matt Stumphf, an industry expert and representative of Strike Visuals, our sponsor for Season 4. Matt shares the background of Strike Visuals and the synergy between the craft beer and cannabis industries. They also talk about the mis...