MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

🎤 Talking about the power of testimonials and video reviews of products, the two sides of authenticity, how to attract gen z and the future of influencer and video marketing and how to succeed in competitive environments. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARK...

🎤 Talking about how Shiftmove bundles complex mobility operations systems in one holistic interface, how to gather intelligent vehicle data and real-time fleet insights and how the mobility landscape of the future looks like. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠...

🎤 Talking about the most impactful Go-to-Market approaches for start-ups and scale-ups, what exactly it affords for the next unicorn to win big in the game and what it takes to get funded by Project A Ventures. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NA...

🎤 Talking about carbon accounting, what strategies companies should pursue to become ideal corporate citizens and the potential in building whole personas out of a company's sustainability data. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ )...

🎤 Talking about hyper-targeting, the potential behind product sampling and the main challenges brands face in addressing an increasing cultural fragmentation in beauty, cosmetics and lifestyle. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ )....

🎤 Talking about empowering society, to which extend E.ON is shaping the way of the energy transition of the future and what corporate responsibility actually means in our times of disruption. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠...

🎤 Talking about the disruptive character of exponential technologies, AI as game changer in healthtech and how people and organizations can acquire new mind and doing skillsets to develop future-oriented innovations. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFEL...

🎤 Talking about friendshoring, operational excellence in the telco industry, the strongest areas of growth for Deutsche Telekom, Hubspot and the successful 360° approach of guiding and funding startups. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOH...

🎤 Talking about how brands can evolve from corporate to cultural citizens, what (investment) strategies companies can pursue to position themselves through art and how possible co-creation projects between brands and artists should look like. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Bran...

🎤 Talking about what it is like to found a design agency in the age of AI, how brands can unleash the full power of creativity through AI and how fast paced collaborative design projects with AI look like. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE...

🎤 Talking about how Bolt is all about building cities for people, how a mobility app can become the Elon Musk of urbanism and all-in-one strategies how to offer the best internal communication "driving" employee engagement. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MA...

🎤 Talking about marketplace revolutions, what role brands or branding play within marketplace experiences and what new touchpoints gained of relevance for brands to create holistic customer journeys. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFE...

🎤 Talking about cross-over from banking to longevity, how banks can reshape their wealth management and what role risk profiling plays to enable specific investment portfolio strategies reflecting individual life stages, events and preferences. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Br...

🎤 Talking about tech disruptors, how eBay revolutionized retail, PayPal revolutionized online payment transactions and what it is like to work for brands that take customer and employee experiences to the next level. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFEL...

🎤 Talking about creativity in the age of AI, giving speed a new dimension, biases and comfort zones and the future of agility. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠...

🎤 Talking about Nio's vision not only to empower the electric vehicle revolution, but also a joyful lifestyle for all, the challenges for an Asian brand to compete in the German market and how the co-creation with Tech Giants such as Google, Microsoft, Apple & Co. looks like. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfel...

🎤 Talking about how to get from sick-care to sick-prevent healthcare systems, the 5 pillars of the World Health Innovation Summit how to mobilize and interconnect relevant stakeholders and the biggest threats and challenges we are going to face in the future. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing...

🎤 Talking about how mobile games produce real-world outcomes for leading consumer brands, how to unlock the next level of brand engagement and the best context where and when to reach different target audiences. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | N...

🎤 Talking about strategic freedom, how companies use growth hacking as their new fly wheel, the complexity of ever-changing markets and how companies mold technology and human centricity together into a single powerful innovation engine. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Con...

🎤 Talking about PR in times of fake news, how brands permanently stay alert and get everyone involved in crises mode and how ESG communication gained of immense importance. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcast...

🎤 Talking about challenging the classic film production, how GenAI enables 1-click delivery and dynamic scene generation and how AI has changed research. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠...

🎤 Talking about the (r)evolution of the digital media landscape, what challenges come with new immersive spaces and what technologies companies have to exploit to cater to the multitude of new touchpoints along customer journeys. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant...

🎤 Talking about digital hypes, the status quo of the European market in regards to digital transformation and what is it like to plan, lead and execute one of the largest congress trade fairs for the digital industry in Europe. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at...

🎤 Talking about new digital display ads, how technology changed the field of OOH advertising and how important community building is for brands in times of disruption. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcast⁠⁠⁠⁠⁠...

🎤 Talking about the value of high-quality AI agents, the different types and possibilities of large language models and how to brand them, interesting use cases of advanced AI to strengthen customer connections and unlock insights that drive business growths. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing...