MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

🎤 Talking about Zuckerberg's bold vision, innovative media strategies brands should pursue in times of disruption, how meta co-creates with agencies using its own platforms, what new technologies such as AI, chatbots and AI-assisted messaging can do for businesses and the future of agencies. Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadin...

🎤 Taking about sustainable design, how creativity becomes circular, the possibilities of AI within design sprints and how to "create authenticity". Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadine...

🎤 Talking about Korean Skincare made in Germany. The fusion of natural ingredients and high-tech in cosmetics. New consumer demands and the paradox of beauty standards. Sustainability and circular beauty. Building brand awareness and customer engagement plus the future of skincare (Episode is in German). Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by a...

🎤 Taking about smart match -making of forward thinking companies to board ready women and investors to grow companies and careers . How to close the gender gap and provide the basis for startups to take advantage of advisory & governing boards and raise funds faster. How to leverage technology and power a global community . Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN...

🎤 Talking about holistic healthcare ecosystems and how innovative technologies such as AI , Predictive intelligence and Gamification enhanced patient & employee experiences from precare to surgery to aftercare . What possibilities and liability issues come with an increased usage of robotics and automation within surgery and what advantages chat bots and smart telemedicine offer within consul...

🎤 Talking about new trends in the Airline, Telco and Food & Beverage/ Hospitality industries. What impact new technologies and cross-industrial partnerships play in times of disruption. How traditional premium companies such as DO & CO AG manage the digital transformation. How they gain the leading edge in highly competitive markets not only to stay relevant for their existing stakeholder...

🎤 Just imagine walking through the city receiving individualized messages when standing in front of a digital screen, while the one next to you looking at the very same screen at the very same time sees totally different messages. While “Voice” will be the driving technology to control and augment your private spaces, “Parallel Vision” will enhance your reality in public spaces, brand environment...

🎤 Talking about Blue Zones, the new era of medicine and how healthcare can play an even more integral part on societal level in laying the foundation to get from sick to prevent care and a healthy lifespan. Plus the development of a special app that is guiding patients along the whole journey - from the anamnesis to the admission day to after care in providing permanent contact and real-time supp...

🎤 Talking about new technologies disrupting the telco industry. From personalized offers to new areas of growth. From the brand relaunch of Unitymedia to the Uncarrier strategy of T-Mobile . From the development of high-functioning brand ambassador/fascilitator teams to charismatic leadership and the important role of a strong brand guiding along the way. Welcome to be inspired by the ⁠MARKENFELD...

🎤 ⁠Talking about the challenges and opportunities of a platform that matches senior professional experts with companies seeking expertise and the bi-directional needs, skills and profiles required in these times of fast-paced change and ongoing technological advancements - and the possibilities for brands and companies to tap into the value and insights created on these platforms. Welcome to be i...

🎤 Talking about the convergence of Healthy Longevity, Blue Zone Community and One Lifecare for sustainable medicine and a healthy lifestyle for all. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). #markenfeldpodcast ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #onpointwit...

🎤 Talking about the utopia of a post-human society, new business models and the fast-pasted and highly dynamic new developments within web3 and other platforms. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠#markenfeldpodcast⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠...

🎤 Talking about the future of sports tech, the sensitive market and changing consumer demands of/in female fashion and underwear and the intelligence behind smart sports bra. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠#markenfeldpodcas...

🎤 Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption. With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They a...

🎤 Talking about tennis and new technology, the analysis of player performances, how high-intensity trainings look like and how brands should partner with athletes to create lasting value. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #ma...

🎤 Talking about genZ and how brands can raise the bar and stand out for this target group, what authenticity means in the age of AI and how reality looks like in virtual reality. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldp...

🎤 In times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry boundaries are blurring for companies to enter new growth areas, form new strategic partnerships and ways of working, organizations must reinvent themselves putting their most valuable assets in the center of this massive transformation process: human beings. ...

🎤 Im Gespräch über Tradition und Moderne, wie man ein 100-jähriges Unternehmen für junge Generationen interessant gestaltet, Cocktails und Trends und was wir in Zukunft in puncto gesunder Lifestyle und Body Enhancement von alkoholischen Mischgetränken erwarten können. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder,...

🎤 Talking about how technology has transformed the game in the world of 3D e-commerce and how brands can offer seamless online/offline navigation combining the two worlds and linking online stores to their brick-and-morter counterparts. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Cons...

🎤 Talking about new agency models, how to implement AI and what new methodologies, platforms and tools are relevant to optimize new work flows. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠ #onpointwi...

🎤 Talking about the intersection of sustainability and technology and what trends have the biggest impact on sustainability issues also reaching younger generations. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠...

🎤 Im Gespräch über Cultural Fandom, Influencerfire, Murals und Ambient Stunts und was sich hinter diesem „Pushfire“ an Gen Z Catch Words verbirgt sowie welche besonderen Potenziale sich daraus für die Gen Z ergeben. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD...

🎤 Talking about significant mega trends defining our lifestyle today, what strategies brands should pursue to keep up with the latest trends or even setting them and a glimpse into the future of trendscouting. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NAD...

🎤 Talking about desinformation and fake news, what brands can do to counter real-time attacks and PR shitstorms and hop as gracefully as possible from one crisis to another. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠ ). ⁠ #markenfeldpodcas...

🎤 Talking about acting "below the line, but above the standards", what role new technologies such as AR, VR, XR and multisensory play within the field of BTL and what this means for agencies in these times of disruption. Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKE...