MAPPED OUT

Brand evolution is inevitable – especially in service-based businesses. An AC repairman, over time, has to learn to work with new thermostat systems. A marketing business has to evolve with consumer behavior and trends as new platforms enter the market. In this episode, Lauren talks about forms of brand evolution that service-based businesses go through, why it’s a great thing, and her take on how...

90% of the success you’re experiencing right now is because of the efforts you put into play 90 days ago. Tune in to learn the process Lauren takes all of her clients through when planning for the next 90 days. Definitely grab a pen and paper or open your notes app to jot some notes down because this one is super robust and will help you plan the next 90 days of your business. Topics Discussed: Ho...

Tune in as Lauren talks about the 4 sales and marketing strategies she’s leaving in Q3, and what this means for the strategies in place for Q4. She dives into Instagram algorithm changes, podcasting strategies, client gifting, and sales strategies. Topics discussed: How good strategies are not rinse and repeat, but good PROCESSES are How we’re combatting Instagram algorithm changes to still see re...

Sparked by the new Victoria's Secret documentary, this episode is dedicated to sharing the REAL stories of a few household name brands. Did any of these totally shock you? Send us a message on IG (@shesbusyaf) and let us know!

Campaign launches can be complicated. And daunting. And overwhelming. But they don't have to be a FLOP. We're dishing all the deets and how it applies to one particular client of ours in this episode and how you can plan successful campaign launches for years to come! Work with us: brandgoodtime.com/work-with-us Follow us on Instagram: @brandgoodtime

Ways of marketing business evolve. That's kind of a no-brainer statement. In 2022, there's no shortage of change. Change to old ways, addition of new ways, and some platforms even straight up jacking ways from other platforms. Staying on these trends (and honestly, ahead of them) is how you set yourself up for success. So, how do you stay on top of and ahead of new platform developments...

Truth be told, most businesses are NOT set-and-forget when it comes to growth and evolving of products and services. Why is this? Because consumer needs change. Market trends change. In this episode, Lauren shares how to know it's time to actively evolve your business, and just how to do it. Follow us on Instagram: @brandgoodtime @shesbusyaf

We didn't go into business for ourselves to work a 9-5. In this episode, Lauren talks about why she works nights & weekends and why she endorses it, as well as tips for making your schedule work for you. Follow us on Instagram: @brandgoodtime @shesbusyaf

Why is email marketing a must-have marketing tool in your business? How do you use email marketing to engage your audience? Tune in to learn specific tips WITH examples to help make email marketing one of your highest converting marketing tools. Connect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/ Follow me on Instagram: @ shesbusyaf @ brandgoodtime

Lauren peels back the curtain on her ‘hobbies’ and things that she has been into over the years – some well before starting a business was even a thought of hers.  You work really hard , we just know it, but we hope that this episode inspires you to be consciously aware that you are more than just your work. In the words of Kenny Chesney… “live a little, have some fun.” 

Why are metrics important in business? They tell you everything you need to know in order to make business-altering (for the better) decisions. In this week’s episode, we’re breaking out the most important metrics to track in your sales and marketing, what they mean, why you should care about them and how to take those metrics and make decisions with them to improve and grow your business. Downloa...

Our first-ever live marketing audit! Listen as Lauren sits down with Amanda Guerassio, Brand Designer, and dissects her current marketing efforts in order to make small but impactful changes that benefit her overall brand goals. They talk about reviving an email list, landing more speaking engagements, selling out workshops, and reaching income goals.  Find Amanda online: https://www.instagram.com...

Your best marketing tool? Your website. In this episode, Lauren breaks down WHY it's your best marketing tool and how to make it an optimal marketing tool for your brand. Download the Metrics Mothership [free]: https://brandgoodtime.com/metrics-mothership Connect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/ Follow me on Instagram: @ shesbusyaf @ brandgoodtime

We're kicking off season 4 (!!!) of She's Busy Af with a ~different~ kind of eppie. Grab a margarita (or a seltzer water) and kick your feet up as Lauren talks about all the things she's currently obsessed with in and outside of business. We're talking SEO, candied jalapeños, Real Housewives of New York + more. Have a topic request? Head to the website to submit: www.shesbusyaf...

Are trade shows and conferences stale marketing tactics? Is participating in a trade show or conference a good fit for your business? How do you maximize your visibility at trade shows and conferences? Find out why this is one of my favorite marketing tactics in business. Let me help you build your marketing plan: brandgoodtime.com/client-intake-form   Connect me on LinkedIn: Lauren Loreto & f...

Are media kits dead? How do you negotiate more money in brand deals? What is a digital creator? In this week’s episode, Lauren chats with Hannah Wallner of Mad Rad Media about how brand deals aren’t just to be had with influencers and how you can leverage more money with brand partnerships as an entrepreneur. Connect with Hannah https://madrad.co/      https://www.instagram.com/madradmedia/

How do you implement honest, authentic marketing into your business? Why does being an honest marketer matter? Lauren reveals 5 marketing strategies in this episode to help you be an authentic marketer, attracting a tribe of GOOD business that stands the test of time. Work with us: brandgoodtime.com/work-with-us Submit a topic request: shesbusyaf.com

How do you increase the customer lifetime value? For service providers, this can seem tricky and/or daunting unless you have an agency with multiple service offerings. Tune in to learn how you can make small tweaks (and even just get flat-out creative) in your service suite to increase the lifetime value of your clients as a done-for-you service provider.  Purchase the Marketing Strategy Template...

What is marketing? What is sales? When do marketing and sales intersect? Learn the true difference between marketing and sales and why you can’t blame marketing for lack of sales. Purchase the Marketing Strategy Template ($50 off with code BUSYAF): https://bit.ly/sbaf-90-day-template   Learn more about Marketing Strategy Intensive & work with us: brandgoodtime.com/work-with-us

How do you audit your website to make sure it’s conversion-friendly? Why is saying welcome on your website a major no-no? Why should you have a website strategy BEFORE hiring a designer? This week, Krista Walsh spills all the secrets so bring your notebook and get ready to take some website-conversion notes! Get the DIY website audit checklist: https://bit.ly/website-audit-shes-busy-AF   Connect w...

Is it possible to get clients without using social media? In this  episode, Lauren talks about the three strategies that led to her best month in business and how you can implement them, too. Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime Learn more about Marketing Strategy Intensive & with us : brandgoodtime.com/work-with-us

Grab a glass of tequila (or whatever you prefer) and listen to business and life updates/rants from Lauren!

How to enter the workforce in today’s day and age? What does the future of work look like (especially for Generation Z?) These are all questions we answer + discuss in this new installment of “Article Club” on the She’s Busy AF Podcast.  Link to article: https://www.inc.com/magazine/202011/vickie-an/zach-sims-codecademy-training-education-future-of-business-2020.html Find Jen online: Instagram.com...

How to balance family and business? Does balance really exist? In this week’s episode, I’m getting vulnerable and talking about my challenges and struggles in trying to ‘do it all’ as well as sharing some tips for how I have found ways to ‘balance’ the load of family, friendships, and work. Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime

So often our care of self can take a backseat among all the things we do as entrepreneurs. Livia, a lifestyle designer, shares all things prioritizing YOU in the midst of it all. Find her online (and check out her SUPER CUTE website): www.madewithlemons.co www.instagram.com/madewithlemonsco Check out her course, Clear Your Way to Calm: https://madewithlemons.co/clear-your-way-to-calm