Lauren Loreto & Aurrie Hicks

MAPPED OUT

Business EN ↓ 179 episodes

Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach. Every episode is like havin...

Author

Lauren Loreto & Aurrie Hicks

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Dec 16, 2025

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Episodes

EP 51 | Semi-Blind Reacting to 2021 Business Plans vs. What Actually Happened 02.03.2022

In this week’s shower thoughts turned ~ extremely ~ off the cuff podcast recording, I blind react to my 2021 business plan document (that I wrote at the end of 2020). In this episode, you’ll learn how I plan for my ‘best year’ and laugh with me at some of the plans I had for 2021 that DEFINITELY didn’t happen.  Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/l...

EP 50 | Personal, Profitable Brand Strategies with Bailey of Honeywave Creative 23.02.2022

The queen of reels (and former vine-famous star) Bailey Thibodeaux hops on the She’s Busy AF podcast to share her tips on making your brand more personal to attract the right clients for your business. Find Bailey on Instagram @honeywavecreative and online at www.honeywavecreative.com . Download her website launch checklist here: https://view.flodesk.com/pages/60bd2402c06f960c53e04411   Download m...

EP 49 | 5 Habits of a 6-Figure Business Owner 16.02.2022

Successful habits breed success, and in this episode, I’m sharing my top 5 habits that have led me to 3 years in a row of 6-figures in sales - habits you, too, can start implementing today! Get $10 off your Riverside.fm subscription with code LAUREN! Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect me on LinkedIn: Lauren Loreto & follow wit...

EP 48 | How to Grow Your Professional Network with Meredith Mitnick 09.02.2022

Networking the RIGHT way doesn’t mean tossing out your business cards like confetti. In this episode, Meredith Mitnick of MRM Career Coaching sheds light on how to build your professional network authentically to ultimately boost visibility and profits in your business. Connect with her on Instagram: @mrmcareercoaching and visit her website www.mrmcareercoaching.com Download my (free) secret sales...

EP 47 | You Need to Give a Sh*t About Your Funnel 02.02.2022

The marketing funnel: having one and DEFINING it is an absolutely necessary component to a strong marketing strategy. In this episode, I’m going to break down each stage of the marketing funnel and how you can build one for your business to start funneling in right-fit leads.   Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect me on LinkedIn: La...

EP 46 | Leveraging LinkedIn While Staying Authentically YOU with Haley of Propegy 26.01.2022

LinkedIn can feel very suit-and-tie and sometimes posting an LOL or 'hahaha' in comments can feel wrong - but it doesn't need to. LinkedIn is just like any other social platform (and you can 500% be yourself) except your ideal client can be RIGHT in front of you, and the algorithm is the most favorable of all social platforms (in our opinion). In this episode, I interview Haley of ...

EP 45 | 6 Strategies to Keep Your Clients Long-Term in 2022 19.01.2022

Consultants, strategists, and service providers: this one is for you. I know that increasing the lifespan of a client can do so many amazing things for your business: guarantee income for longer, allow you to grow in different ways, etc. In this episode, I’m going to dish out 6 strategies you can start implementing in your business today to start ensuring not only client retention but signing on c...

EP 44 | How to Avoid Bad Investments in Business 12.01.2022

Bad investments can not only cause you to have PTSD when looking to invest again, but they can very well also tank your business. In today’s episode, I go over 5 investments to make in your business and WHEN to know it’s time to make them.  Download my (free) secret sales weapon, the Lucrative AF Lead Tracker : https://bit.ly/llt-sbaf Connect me on LinkedIn: (Lauren Loreto) & follow with me on...

EP 43 | Why I Went Back to Corporate Former Entrepreneurs Tell-All 22.12.2021

Being an entrepreneur means you have to be ready, willing, and able to take risks - calculated risks. In many cases, the due diligence that is necessary for taking these risks is, well, not considered. Why is this? My opinion: there's not enough education that exists around starting a business and what's necessary to do so.  What happens as a result: a number of things. Failed businesses...

EP 42 | When Things Don’t Go As Planned | Work + Life as a New Mom 15.12.2021

I'm excited to be back for another episode of She's Busy AF! In today's episode, Im sharing my life as a new mom. A snippet of my birth story when things didn't go as planned and exciting things coming up for She's Busy AF Podcast for 2022! Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf   Connect with me on Instagram! @brandg...

EP 41 | Lessons in Entrepreneurship as a Young 20-Something with Sharon Brand 01.12.2021

Who says you’re too young to be an entrepreneur? In this week’s episode, I talk with Sharon Brand, owner of Brands Media Group, about being a young entrepreneur and lessons learned - such as not just taking on clients for the money and having to make tough decisions in order to keep your business on the up. Follow Sharon online: @brandsmediagroup  //  https://brandsmediagroup.com/ Connect with me...

EP 40 | Don’t Get Lost in the Noise | 7 Standout Marketing Tips for Small Businesses 24.11.2021

Do you want to stand out in your oversaturated niche? In today's episode of She's Busy AF, Im sharing my top tips on how you can stand out and get more clients. These strategies helped me both in my marketing agency and mentorship business hitting 6 figures and repeat clients. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf   Connect with me...

EP 39 | How Corporate America Shapes Entrepreneurs with Alexa Cawley 17.11.2021

As entrepreneurs, one thing rings true for everyone: we are (and should be) extremely protective of our time. In this episode of She’s Busy AF, Alexa Cawley of Forever Friday Consulting and I discuss how our corporate backgrounds shaped how we run our businesses. Follow Alexa online: @foreverfriday.co // www.foreverfriday.co Connect with me on Instagram! @brandgoodtime   @shesbusyaf Learn how you...

EP 38 | Marketing Tips for Early-Stage Product-Based Businesses 10.11.2021

If you had been advised to buy FB ads early on your product-based business, hold up and hear me out. In today's episode of She' Busy AF, Im sharing my marketing strategies for product-based businesses. These are strategies I have used with my clients. Also, Im sharing a special offer that you don't want to miss out so make sure to listen till the end of the episode.,  Download my (f...

EP 37 | Why Your Business Needs PR with Christina Bizzell 03.11.2021

 Public relations can be the difference between being ‘just another brand’ and being the biggest thought leader in your industry - TRUTH. In this episode, Christina Bizzell of Confetti Creative Co tells all about why PR is so crucial for business, who PR is best suited for, and breaks out her top 3 recommendations for kick-starting your PR efforts.  Connect with Christina @confetticreative.co www....

EP 36 | How to Prep Your Business NOW for An Epic 2022 27.10.2021

If you are ready for 2022 to be the most EPIC and PROFITABLE year then this is a must-listen episode for you! In today's episode of She's Busy AF, I break down a step by step on how to prep for your business in 2022.   Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf   Connect with me on Instagram! @brandgoodtime   @shesbusyaf Learn how you c...

EP 35 | How the Algorithm Affects Real Artists with Chloe Willemsen 20.10.2021

Believe it or not, the algorithm is hurting artists. The pressure to keep up with content to positively impact the chances of being ‘seen’ is just unrealistic for most artists who truly spend their time ‘creating.’ In this episode, Chloe talks about this, what she wants to see for social media platforms, and how she stays busy and has pivoted some of her art career (for the better) to combat the a...

EP 34 | 5 Tips for Developing a Work Ethic that Catapults Your Business Success 13.10.2021

Having a strong work ethic is one of the most important attributes of a successful business. In today's episode of She's Busy AF, I am sharing my best practices in developing work ethics. These helped me to have loyal clients, referral partners and scaled my business to six figures. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect wit...

EP 33 | How I'm Prepping My Business for Entering Motherhood 06.10.2021

In today's episode of She's Busy AF, Im sharing how I am babyproofing my business a.k.a doing all the prep before my baby arrives. I am totally new to motherhood and I am excited for this challenge. If you are a mom, mom, to be or you want tips on how to plan in advance for your bsuiness I am sure you can learn from this episode. Connect with me on Instagram! @brandgoodtime   @shesbusyaf...

EP 32 | Business & Entrepreneurship Hot Takes of the Season with Taylor Graham 29.09.2021

Unqualified entrepreneurs, brand authenticity, hiring the RIGHT people in your business, and kicking social media to the curb (ish). In this week’s episode, Taylor Graham of Socially Taylored comes on She’s Busy AF to *not hold back for a second* on all of the above polarizing and controversial topics. Connect with Taylor  @ taygrahambiz @sociallytaylored @ceoishpodcast Work with Taylor: www.socia...

EP 31 | When to Fire a Client + Ethical Ways to Do it 22.09.2021

 Have you been thinking it's time to cut loose with your client? They either cross your boundaries, pay late for your invoices or stumble upon scope creep. Whichever reason you have for firing your clients, I got you! In today's episode of She's Busy AF, I'm gonna share when to fire clients and the ethical way to do it with grace and professionalism.    Connect with me on Insta...

EP 30 | You Can't Just Manifest Your Way with Money with LoriAnn Kuntz 15.09.2021

Do you want a thriving and sustainable business? Numbers and data don’t lie. They tell you EVERYTHING you need to know about how to improve the state of your business.  In today's episode of She's Busy AF, we have  LoriAnn Kuntz. LoriAnn is a bookkeeper for creatives, and today she spills her secrets for how you can be the best bookkeeper for your biz, understand the numbers, and begin t...

EP 29 | My Journey to a 6-Figure Business + 4 Tips for Sustainability 08.09.2021

In today's episode of She's Busy AF, I'm very excited to share my journey with you from working in corporate to an agency owner, and now a marketing mentor for entrepreneurs. It's been a crazy a fulfilling journey. I'm also gonna share my top 4 sustainability tips that helped me reached 6 figures in my business.  Connect with me on Instagram! @brandgoodtime   @shesbusyaf D...

EP 28 | How to Run a Successful Business 01.09.2021

If you are a coach or service provider I'm sure you have seen every social media post how to scale to $10K, $20K, $50K months and hire a full team but what if the real key to a richer and more fulfilling business was not to create and scale-up but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? In today's...

EP 27 | Having a Kick-Ass Client Experience & How to Ensure Client Retention with Annie Camin 25.08.2021

Client Experience Specialist Annie Camin joins me on the She’s Busy AF Podcast to talk about just that: Client Experience. We have quite the *triggering* conversation - identifying tell-tale signs of coaches/service providers with a poor Client Experience. Annie also shares her 3 main tips for assessing your own Client Experience. Find her on Instagram: instagram.com/annie_camin Connect with me on...

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