MAPPED OUT

Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor&apos...

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it l...

In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a communit...

In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business. Whether you're just starting out with email marketing or looking to take your current email list to th...

Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, and build a strong email list for your b...

In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-machine interactions.  Connect with La...

AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing. They do, however, create massive efficiencies in marketing processes. I believe this: ChatGPT can 100% transform how efficient you are in marketing, and I'm going to break do...

In this episode, Lauren dives into the world of marketing and highlight six women who broke barriers, challenged stereotypes, and made significant contributions to the industry. From groundbreaking advertising campaigns to revolutionary market research, these women have left an indelible mark on marketing history.

When it comes to running ads on social media (namely, Facebook Ads), is a dollar better spent on ads or on champagne? As with many questions about life's big decisions, the answer here largely depends on your business and your goals - and what you hope to accomplish with your advertising campaign. Tune in as Lauren talks about some main foundations to set prior to running Facebook Ads, and wh...

Are you looking for a way to make your business more visible? How about some tips on how to cultivate a strong middle-of-funnel strategy? In this episode, we’re going to talk about visibility, and how it works with the customer journey. We’ll discuss why it’s important to consider the middle of that journey when developing your visibility plan, and give you some tips on how you can create an impac...

Conflict is the result of miscommunication. In business (and in life) conflict is inevitable. Tune in as Lauren breaks down solutions for addressing conflict as a leader and ways to be effective when dealing with both. Buy the book (and thank us later): https://amzn.to/3x0a9Tj   Connect with me on LinkedIn: linkedin.com/in/laurenloreto Topics discussed: How taking ownership is the key to success i...

One of the biggest questions businesses ask is “how do I know my website is sucessful?” In this episode, Lauren breaks down the anatomy of a “successful” website and chats about the most important metrics to track. Download our REVAMPED Metrics Mothership: https://brandgoodtime.com/metrics-mothership   How to Install Google Analytics to your website: https://support.google.com/analytics/answer/930...

Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn from them, too. Topics discussed Branding and not falling for visual trends  Why legally protecting your business is a non-negotiable The importance of listening to your gut  Trusting that there are oth...

Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for you, it’s important to be strategic in your approach. Learn how to scale a service-based business with these foundational steps. Book a consult: https://www.brandgoodtime.com/contact Try HoneyBook for $1...

One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platforms to grow your personal brand, how to elevate your customer’s experience (and team experience), and if paid advertising is even important, dive into the new year with these new predictions in your po...

At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at different stages. Naturally,  start-ups fall onto our plates and they happen to be a favorite to work with because essentially - the possibilities are endless and things can always take a fun and exciting...

Get ready for a mix of money and motherhood with a special guest Kimberly Tara.  We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you don’t have much of it, and why a minivan might not be your best bet for a car when you have a family of six. Whether you’re a parent or not, this is a must-listen. Topic Discussed: Growing up without mo...

Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to sweet discount codes you can use when planning, you’ll  win at client gift-giving this year. (don’t worry - we go above and beyond the typical Starbucks or Target gift card). Topics Discussed: Why we love...

Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to achieve will not happen. But it can if you buckle down and plan out how to get there - and that’s exactly what I’m here to help you do on today’s episode. Make sure to tune in towards the end for a...

While it may be considered “old school” and somewhat costly, outbound marketing is still a fantastic method of marketing you should definitely use. In this episode, we’ll dive into the differences between inbound and outbound marketing, the benefits of each, and how you can start using outbound marketing in your business. Topic Discussed: The difference between inbound and outbound marketing The b...

One if the best ways to get out of the vacuum of what you know in your business practice is to get in front of AND be around other industry professionals. The most immersive way to do this? Conferences. In this episode, we talk about the conferences we have our eyes on and how to know what to consider when picking out conferences to attend. Topic Discussed: What conferences can do for your busines...

There are so many unknowns when it comes to building a business and having a team, even if this isn’t your first rodeo. What do you put in a job description? Who do you hire first? How do you train your team to be resourceful? Join Lauren and her guest, Kira La Forgia of Paradigm Consulting, in a candid conversation about hiring and growing a team. Topic Discussed: Business coaches and how they fi...

Whether your business is big or small, sometimes what good marketing for any size of brand boils down to this:  having the time, or having the hands. Or both. Your marketing, especially when you’re busy and you have X amount of client work or orders, should never go quiet. This revolves around understanding your marketing funnel and it’s avenues and how YOU can manage them. Sometimes, we can’t man...

As a business owner, you know that what you offer is very specific. And you've probably learned that straying from what you offer to accommodate a client need isn't always the best idea. BUT. What if you strayed, and strayed wildly successfully by involving a strategic partner? Your client needs more than what you offer. It's as simple as that. What if you had control over this and...

Between suffering in the heat and not being able to put down her Chobani Pumpkin Spice Creamer because she IS that b*tch, these are the things Lauren can’t get enough of.  This is Obsessions Anonymous Vol 2. Topics discussed: Lauren's addiction to Chobani Pumpkin Spice Creamer Theming birthday parties because Lauren is type A and everything must be planned  Having 2 internet providers The mos...