Managing Marketing

Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts on the role of sales and marketing within organisations and the increasing importance of aligning the two to a common business objective. Peter discusses the various challenges and opportunities that present themselves when the two disciplines are aligned. https://www.trinityp3.com/2015/10/sales-and-marketing-coll...

Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a Math Men approach to marketing instead of the traditional Mad Men-style. And provide insights into why we work the way we do and how to improve. https://www.trinityp3.com/2015/08/dat...

Nic Christensen, Deputy Editor of the marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and the concept of commercial confidentiality in the trade media. https://www.trinityp3.com/2015/07/journalists-confidentiality-pr-pitches/

Shawn Callahan, the founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where marketers and their agencies often get the storytelling concept wrong and questions the merits of story-doing, the latest trend in the advertising industry. https://www.trinityp3.com/2015/07/storytelling-in-business...

Cam Carter, the founder of Navigare, shares his thoughts with Darren on what it takes to create high-performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third-party consultant in assisting in managing the process to optimise the relationships and outputs of the client/agency relationship. https://www.trinityp3.com/2015/08/high-perf...

Peter Le Guay, Partner at Thomson Geer, talks about the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications with the advertising, media and marketing category. https://www.trinityp3.com/2015/09/agents-or-independent-co...