Managing Marketing

Andrea Edwards is The Digital Conversationalist, helping professionals and businesses tell better stories and embracing social media leadership. She talks about the power of embracing social more than media in social media and the importance of being authentic in engaging people. But also how wrong it can go when used in a deceitful and manipulative way. https://www.trinityp3.com/2019/09/good-bad-...

Dominic Powers is the CEO of CtrlShift a global SaaS company that is transforming audience engagement with technology, aggregation, data and insights. He talks about their Hub platform which is reducing complexity and improving the efficiency and effectiveness of programmatic media, delivering improved transparency in the process for advertisers, their agencies and publishers. https://www.trinityp...

Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard-earned lessons she has discovered along the way working in banking, booze and retail. https://www.trinityp3.com/2019/09/challenges-facing-procurement-in-marketing/

Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and for a communications profession, we often overlook the important skills of effectively communicating in a business context and how more focus on achieving specific outcomes and communica...

Jon Wild is the Vice President for Marketing in North America at Groupon and he discusses the lessons from his career from his time as General Manager of Brand and Advertising at Telstra through to launching and growing online platform HotelClub and now at Groupon. He shares his thoughts and experiences on marketing for brands, driving growth and delivering business objectives. https://www.trinity...

Anita Zanesco is a Senior Consultant at TrinityP3 and is also a highly experienced Account Management practitioner. Anita shares her thoughts on the current state of client and agency relationships discussing the good, the bad and the ugly and pointing out not just where it goes wrong but why both parties should be more open and honest in communicating their expectations and needs. https://www.tri...

Jane Ractliffe is the Managing Director of Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses its role in providing transparency to the industry and certainty to the data for marketers, agencies, and investors. https://www.trinityp3.com/2019/08/value-of-me...

Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships between the agency and the client or the agency and the media and between the advertiser and the media and...

Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and shares how the agency has aligned its purpose to the founder's original ideas of harnessing creativity to drive business value and how interpreting this for the 21st century has required a renewed focus on balancing the core skills of strategy, creativity and account management to meet advertisers needs. https://www.trinityp3.c...

Areef Vohra is the Commercial Director at Veridooh the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology is having on the media today and in the foreseeable future for creativity, transparency and accountability....

Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people-first agency that uses technology to improve the analog world. https://www.trinityp3.com/2019/07/analog-agency-in-digital-world/

Doug Pearce is the Non-Executive Chairman of Omnicom Media Group, Greater China. Here he discusses the changing media landscape and particularly the increased complexity of media, especially in the rapidly growing China market where he has lived since 2000. Plus he reflects on the role of media auditing and media auditors in the digital media world. https://www.trinityp3.com/2019/07/changing-world...

Simon James-Williams is the Managing Director of Carat ANZ and he discusses with Darren addressing the issues and challenges facing media agencies including building trust and delivering transparency, the role of Brand Safety as brand love and the move from media cost to media value. He also shares the work Carat has produced on the trends of the Expanding Connectivity in 2019 available here. http...

Paul Fisher is the Managing Director of 30 Acres and talks with Darren on the opportunities and considerations for an organisation when they are embarking on transacting with their customers through the internet and the importance of ensuring each step of the customer experience reduces the friction and pain points. https://www.trinityp3.com/2019/06/e-commerce-marketing-business/

John Boyle is the Director of Mojo Logic. Here, he discusses with Darren some of the weasel words that have infiltrated business and marketing and how their use decreases the clarity and purpose of the communication. Collaboration, authenticity and more are all discussed and he shares the steps we need to take to make our communications more focused and powerful. https://www.trinityp3.com/2019/06/...

Simon Larcey is the Managing Director at Viztrade and talks with Darren on how he has developed an end-to-end solution for advertisers to access premium media publisher inventory through a self-service programmatic solution. Viztrade is designed to provide visible programmatic trading for advertisers and a marketplace for media providers who often currently get lost or overlooked in the open digit...

Mark Green is the Chief Executive and Co-Founder of The Monkeys and the Chair of the Communications Council in Australia. He shares with Darren the 12-year journey from opening the doors of the Three Drunk Monkeys until today with the successful sale to Accenture Interactive. He talks about the challenges, the success factors and the lessons learnt along the way. https://www.trinityp3.com/2019/05/...

Damian Francis is the Head of Paid Content and the Curator for Mumbrella Events discusses some of the issues and challenges with sourcing great event content and balancing the commercial realities. He shares the philosophy of Mumbrella’s proactive approach to diversity and responds to some of the general industry criticism of industry events including “the lowest circle of marketing conference hel...

Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here, Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that takes on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved. https://www.trinityp3.com/2019/05/importance-lever...

Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improve the productivity of the agency resources for the benefit of all involved....

Peter Applebaum is the Managing Director at Tick Yes and the author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the...

James Welch is a New Business Guru who has worked with and for Agencies in London, Singapore, Sydney and Dubai. Here, he discusses the state of New Business and Business development with Darren across the multiple markets he has experienced and gives advice on what works and what to avoid when developing and implementing a business growth strategy in your agency. https://www.trinityp3.com/2019/04/...

Dennis Flad and Nikolas Guido are Directors of Prospire AG, a management consulting company based out of Zurich with a focus on product strategy and development for services companies across Europe. Here they discuss with Darren the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth. https://www.trinityp3.com/2019/04/business...

Clive Duncan is a Senior Production Consultant at TrinityP3 with years of experience in the film, video and television industry. Here he shares his experience in production from all aspects and discusses the process and what is required to deliver real value on to the screen from an advertiser, agency and production house perspective and from his independent position as a production expert. https:...

Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full-service offer...