Making Good: Small Business Marketing Podcast

This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/133 CONNE...

The doors of Making Good Happen are about to be OPENED! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate ideas and where to put those ide...

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the mai...

Early on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said: “Your brand is your business’s biggest asset.” This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped...

In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/129 JOIN THE FB COMMUNITY: https://www.facebook.com/g...

Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/128 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGR...

We’re back with the 8th edition of Making Good Book Club! My book club co-host, Charelle Griffith , and I talk all about We Should All Be Millionaires by Rachel Rodgers. The subtitle of this book says it all; this book is "A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power". Let's talk about how to apply it to your life and small business. ____________...

A mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business...

Marketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/125 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 1...

Needless to say, it has been a rough few days. As a high schooler in 2004 and 2005 working on Planned Parenthood's Teen Council, I never could have imagined that in 2022 , Roe V. Wade would be overturned and pregnant people would lose the right to autonomy over their own bodies. It's been difficult, but I've been trying to give myself a lot of grace since the decision came down and...

I had something entirely different in mind for this week’s episode but I’m going to be real with you, life has gotten a little wonky on me lately. Luckily, I’ve got a pretty hefty bank of content that has never appeared on this podcast before to draw from, and that’s my private podcast. Today, I’m bringing you one of those episodes, How to Get Other People to Share Your Content. In today's ep...

We’re back with the 7th edition of Making Good Book Club! My book club co-host, Charelle Griffith , and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ou...

In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life. She inspires ambitious go-getters to cultivate and rediscover their innate creativity so they can build businesses and lives that are authentically their own. When she's not writing up a storm, you can find her on her yoga mat or, when the wo...

Long-time listeners of Making Good may have noticed a pattern around here... For a podcast about making a big impact through your small business, there sure are a LOT of episodes about marketing. In this week's short episode, I’m going to explain why. I'll also give you some foundational first steps that will lead you toward better marketing... so you can make a bigger difference.  _____...

Consider today’s episode your introduction to SEO – an introduction from an expert who will break it down into easy-to-understand terms so you know where to start. My guest for this episode is SEO and visibility strategist Mariah of Mariah Magazine. We discuss everything from what SEO is, how to take advantage of SEO, how SEO works, long-tail keywords, how to find your keywords, and much more. ___...

Join me and my book club co-host, Charelle Griffith , for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph. D.  We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout,...

Today’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/117 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram....

In this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made.  Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) worki...

It's time for some marketing Q&A! I asked for your biggest marketing questions over Instagram Stories (connect with me here !) and you all delivered. In this episode, we're talking about the fear of showing your face, perfectionism, finding the time for marketing, the most effective marketing platforms, and my top 3 tips to improve your marketing. ____________________ MAKING GOOD SHO...

In this episode, I'm joined by Sarah Hart, founder of Simply Curated . Sarah has grown her design-centric luxury candle business enormously in the years since she started it in 2012. In this episode, she shares her story and then we dig into all things wholesale strategy.  ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/114 JOIN THE FB COMMUNITY: https://www.facebook...

Join me and my book club co-host, Charelle Griffith , for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/113 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbu...

This week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen ).  Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/112 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://ins...

Today's episode is a LONG TIME COMING -- the one all about Facebook ads. In this episode, Facebook and Instagram ads strategist Michelle Fernandez shares tons of wisdom and advice about Facebook ads: why we should consider them, what kinds of campaigns to run, Facebook retargeting, precision targeting, what makes a good ad... and much more.\ ____________________ MAKING GOOD SHOWNOTES: https:/...

Today we are tackling a SERIOUSLY big topic: how to stop holding yourself back and how to start ACTUALLY making it happen. In this episode I'm speaking from experience. I have spent A LOT of time getting in my own way, but I've picked up some tips and tricks along the way that I can't wait to share with you today. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast...

Join me and my book club co-host, Charelle Griffith , for the 4th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Profit First’ by Mike Michalowicz. This book flips the traditional model of approaching profit in a really good way. If you really apply this book to your business, it WILL transform your finances and what's possible in your business and life.  ____...