Making Good: Small Business Marketing Podcast

When I started my business, I completely underestimated the power of mindset. But I’ve become a real believer in something I [now] know to be true: Your mindset creates your results.  I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you  in this episode. ____________________ MAKI...

When we think about marketing our businesses on Facebook, we often focus on things like Facebook business pages and Facebook ads. But today, we’re exploring a whole different marketing opportunity on Facebook: Facebook groups! In this episode, we’re joined by business mentor and strategist Jessica Erwin for a conversation all around how we can use Facebook groups to grow our businesses. __________...

Mistakes are par for the course when it comes to being a small business owner. But there are certain mistakes that can really trip you up and put a wrench in your progress. So today, I thought I’d share 7 of the marketing mistakes I’ve made and seen so many other small business owners making, in hopes that hearing me share about them might just give you what you need to avoid making them yourself....

Join me and my book club co-host, Charelle Griffith , for the 3rd edition of Making Good Book Club! Today we’re diving into a conversation about ‘Superfans’ by Pat Flynn. Of the 3 books we’ve done so far for Making Good Book Club, this one is by far the most practical and easy to apply. This book is all about how to really develop those relationships with your audience that will take people from l...

Fresh out of ideas? Download my my free PDF with 100 content prompts to use across your content. In this episode, PR pro Melinda Jackson joins us for a conversation about getting PR for your small business.  We discussed what PR is, how small businesses can find the right PR opportunities, how to pitch, working with influencers, and much more. ____________________ MAKING GOOD SHOWNOTES: https://ma...

I’ve been selling products since I launched Good Sheila in 2017… but it wasn’t until last year that I feel like I finally figured out how to really launch in a way that creates buzz, conversation – and most importantly, results. In this episode, I share 6 things I've learned about launching from my most successful launches. P.S. The doors to Making Good Happen open up in March. Want the detai...

Today’s episode is with coach Molly Mandelberg,  a heart-centered marketing and thought leadership pro, and today we’re talking about money, energy and your business. In this episode, we discuss why how we approach money matters, how to find peace with money, the energetics of money and business, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/102 JOIN THE FB CO...

In this second edition of the Making Good Book Club, my co-host, Charelle Griffith and I discuss Atomic Habits by James Clear. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpo...

100 episodes! I’ve been thinking about what the best way to celebrate this milestone is, and I decided to go back to what’s at the heart of this podcast, and that is GREAT CONTENT. I thought I’d take you on a tour of all 100 episodes so far, and give you the one-liner description of each one so you can go back and catch up on any episodes from the archives you’ve missed but that resonate with you....

In this episode I'm joined by social media strategist Emma Tessler , CEO and founder of Ninety Five Media . We discuss social media strategy, Instagram stories, how the various elements of Instagram should be approached, consistency on social media, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/99 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goo...

In this episode, I share 5 marketing shortcuts for 2022: Keep your ideal customer close to your heart Apply your energy where you see results -- double down on what works Pay attention to what energizes you Share what you're working on Execute, even when you don't feel like it. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/98 JOIN THE FB COMMUNITY: https://www...

“A goal without a plan is just a wish.” - Antoine de Saint-Exupery In today's episode, we discuss setting a goal, and then more importantly, creating a plan to get us there in 2022. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/97 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentild...

By popular request, today's episode is all about product photography. I brought in pro photographer Hallie Kathryn (who ALSO owns Soule Candles). We discussed all things product photography: why it's important, how to take great photos, what materials you need, how to edit... all the good stuff. We also discussed what it looks like to work with a professional product photographer, and ho...

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2021 before we close that chapter and move i...

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today I have a wonderful interview with Susanne Mariga , the author of Profit First for Minority Business Enterprises . We’re talking all a...

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this episode, I share my #1 wish for you in 2022 that I think will help drive massive results. We discuss 6 thi...

Welcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith . In this first episode, we discuss the book Mindset by Carol Dweck. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good B...

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. The end of the year is a super important sales time of year for most small businesses. So how can we make the most...

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this conversation with Masami Sato of B1G1 , we explored the power of a business with a sense of purpose and a...

Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Most product-based small businesses see their highest sales numbers in the latter part of November and December. For a lot of people, when thing start to get super busy, they find...

Join Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is like chicken noodle soup for the soul — a must-listen for all my creative listeners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/88 JOIN THE FB COMMUNITY: https://www.fac...

Want to make sure you get all the updates on the Making Good Book Club? Sign up here . Two really amazing things happen in this episode:  I finally get to tell you: Making Good is launching the Making Good Book Club! I'm introducing my incredible co-host, marketing strategist Charelle Griffith . In this episode we announce the Book Club, introduce Charelle, talk marketing, and discuss how to...

In this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the details of finding the right influencer, what it looks like to work with an influencer, and why this is a *GREAT* time to start influencer marketing... even if you have a tiny business.  _____________...

For many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: How can we make sure that we do all we can to have a successful, prosperous holiday season.. Without driving ourselves to complete and total burn out? ____________________ MAKING GOOD SHOWNOTES: https:/...

My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/84 JOIN TH...