Making Good: Small Business Marketing Podcast

My guest today is Katie Zeppieri , founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/158 CONNECT WITH ME ON INSTAGRAM...

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you. In this book clu...

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some...

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change...

Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art ( @meghanelisabethart ), Tracy from Jarn Co Flowers ( @jarncoflowers ), and Kim from Baublebee Co ( @baublebeeco ) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each...

Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We&apo...

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate t...

File this episode under MUST-LISTEN if you're a product- based business! What do successful small businesses who get big wholesale accounts have in common? How do you plan for the year? What does it mean to take your business temperature? What about hiring? If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt. ____________...

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu. Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectatio...

In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout...

For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions...

In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/147 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100...

Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself , onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to fin...

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. In this episode, we talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more. ______...

Download a free end-of-year planning workbook to walk you through this process, step by step. Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling? Create a plan.  In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of...

Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick.  Many of you might feel like...

If you struggle to follow through on your plans, this episode is for you.  Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/142 CONNECT W...

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan. In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Langu...

My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin...

Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@ particlegoods ), Miranda Harris Hamlin from And Arlen (@ and.arlen ) , Stacey Miyahara from M...

For today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well.  My guests today are: Irene from Rex Made This ( @rexmadethis ), Dani from Imperfectly Tidy ( @imperfectlytidy ), Linda from Lulumiere ( @lulumierecandles ) and Ali from Wild Clementine ( @wildc...

Raise your hand if you find social media overwhelming. (I'm raising mine!) Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media.  We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, an...

One of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out. ____________________ MAKING GOOD SHOWNOTES: htt...

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield. This is a book that I read years and years ago and I honestly think about one key takeaway from this book ALL THE TIME (hint: it's the concept of resistance). In this book club episode,...

Today, we’re talking about rules. And specifically, how and why to break them. My guest is Brooke Monaghan , and in this conversation we dig into the truth that there is no one right way to run your business. In this episode, we discussed: why breaking the rules is part of achieving long term, sustainable growth, what it means to break the rules, how rule-breaking relates to marketing and making a...