Making Good: Small Business Marketing Podcast

Today, I'm sharing an episode with you from my members-only private podcast. This episode is all about strategies for productivity in times when you’re having trouble getting stuff done – whether from overwhelm, lack of motivation, or for any other reason. I’m sharing some of my time tested favorite tools and I hope they'll be super helpful for you! JOIN MAKING GOOD HAPPEN https://making...

Today’s episode is about something that is so, so, SO important – a concept that has changed my life and that I wish I’d put into practice so much earlier than I did. And that concept is what I call IMPERFECTIONISM. In other words, the willingness to do things imperfectly. Because of perfectionism, I’ve spent a lot of my life holding back. Not putting things out into the world, not sharing my work...

I’m going to be honest with you dear listener. The topic of this week’s episode is a skill that I would say is NOT in my zone of genius. That’s why I was so excited to sit down with Crystalynn Shelton so I could pick her brain about all things business finance.  Crystalynn is a licensed CPA, small business advisor, and a QuickBooks Top 100 ProAdvisor specializing in financial accounting software t...

Today we are back with this month’s edition of Making Good Book Club, and we’re talking about Traction: Get a Grip on Your Business by Gino Wickman. Traction is all about how we can best organize our businesses to set ourselves and our teams up for success. The book walks through six key components of a business and dives into how each one can be made more streamlined, and more effective.  You guy...

In this episode, my guest is my WIFE, Kate Ciurej (happy Pride!)  We talk about what it’s like to be the spouse of a small business owner, some of the things small business owners can do to be more supportive partners (and vice versa), the mental load (which, as you’ll hear – in my house, it’s Kate who really carries). We also discussed  one of Kate’s big interests: productivity and time managemen...

When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were s...

Creating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/178 CONNECT WITH ME ON INSTAGRAM: h...

One of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes! Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace  My guest for today’s show is He...

This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content. That’s what we’re going to talk about today! In this episode, we’re going to cover: What is long-for...

This was a fun one, dear listeners. While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it! So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about wha...

Get ready for another Making Good first!  Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang. Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to g...

You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on,  how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcas...

I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist,  how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more. ___________...

Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpod...

In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!) ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/169 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts

Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/168 CONNECT WITH ME ON...

In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss:   the power of time tracking, the relationship between consistency and breakthroughs, core c...

In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more. ____________________ MAKING GOOD S...

I’m so excited to share a “first ever” for Making Good! I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration . She also helps produce and edit this very podcast. In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-s...

If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan .  In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 per...

If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/163 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETIN...

In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it&a...

I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and b...

How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/1...

I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation: Being consistent Finding the time for content creation I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode. _...