Making Good: Small Business Marketing Podcast

Let’s talk about how to NOT be invisible. In other words – how to get your business actually SEEN by the right people – the people who will buy. In this episode, we’re going do two things. First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you. MAKING G...

There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self tha...

This book was an absolute joy to read. As always, Charelle and I resonated with different parts and pieces, and maybe more so than past books the sections we pulled out clearly illustrated the ways our brains work so differently, which is always fun to see.  I have been following the author, Elise Blaha Cripe, for a long time, and when she came out with her book I immediately jumped on getting a c...

Raise your hand if you’ve had any of the following thoughts recently. “Marketing is overwhelming.” “I have no idea where to start.” “I am just an inconsistent person.” “I’m just not good at this.” “I hate social media.” “Sharing marketing content is just annoying.” “Email marketing is just spam” “Nothing is working.” “I don’t have anything interesting to say.” Now, while I don’t have the magical a...

This conversation and guest were a long time coming! One of my favorite things that I get to do in my membership program, Making Good Happen, is host monthly Guest Expert Sessions where a guest speaker presents a live video presentation for our members. Some really great conversations have come out of the Q+A’s at the end of these sessions, and they’re always so much fun.  This past December, Jume...

Okay folks. This episode is all about NUMBERS and specifically, MANAGING YOUR BOOKS. If this makes you quake in your boots, you are not alone. The great news is that my guest today, Alicia Thomas has the very useful superpower of making money, finances, and bookkeeping feel a lot more approachable. She loves teaching creative small business owners that they actually can manage and understand their...

I have stayed VERY VERY far away from the word “HACK” when it comes to this podcast, because for the most part – I don’t believe there are hacks. I *CERTAINLY* don’t believe in business marketing hacks that will make all of our dreams come true if only we find the sneaky shortcut to growth and success. And it’s not that I don’t WANT to believe in hacks… of course I do! How great would it be if the...

The subtitle of this book I think perfectly explains what the book is all about: Making and marketing work that lasts”. There are the one-hit-wonders of the world. And then there  are the books, art, music, and businesses that stand the test of time. How do the so-called perennial seller keep reaching people and earning money decades or even centuries later? That’s what this book is all about. Cre...

I was so excited to have today’s guest on the show. There is so much to say about him that I honestly wasn’t sure how to fit it all into an intro, so here are the highlights. Calan Breckon helps business owners get clear on their SEO (search engine optimization) strategy for their websites and businesses. He helps develop a content strategy growth plan, keyword planning, email list building, podca...

My dears! I have such a treat for you today. One that I am *literally* giddy with anticipation, smiling as I record this to share with you. This episode comes out on June 4th – and it’s our first episode of PRIDE MONTH! As you probably know, I am a proud member of the queer community and to celebrate Pride, I’ve got a bit of a bonanza on the podcast today. And that is, of course, with CONTENT! Con...

At the beginning of my conversation with today’s guest, I said something like, “This is one of those conversations that is 100% outside of my comfort zone.” I was truly not expecting that my zone of comfort would expand in a whole new way by the end of today’s episode thanks to my guest, Meenadchi. Meenadchi is a somatic healing practitioner, with a focus on clearing ancestral money trauma for fir...

I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding. AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Pas...

To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So...

There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on. As marketers, this is the dream. We want our content to make people GENUINELY excited to see wh...

Creating strong friendships as an adult is something I have been thinking about a lot lately, and it seems like many, many other people are to. In the last few years, there have been books, studies, articles, podcast episodes- you name it- all trying to understand adult friendship. This topic got particular attention in the wake of lockdown, when across the US, employees of all kinds who made the...

Books are a huge part of my life… and my business.  You might have noticed a hint of that from the fact that Making Good has a book club! In addition to the every Tuesday episodes that come out here on the podcast, on the fifteenth of every month we also have a Making Good Book Club episode, where we discuss a book we think can make an impact on your business, share our key takeaways, and then let...

I am so, so thankful to today’s guest for completely letting me go off the rails and run wild with our conversation. Something you may not know about many interview-style podcasts is as hosts, we try to prep our guests with a list of questions they can expect during the interview. For whatever reason, I threw many of the pre-determined questions for this episode right out the window, and Julie Sel...

Let me get straight to the point: I’m doing something new ! Something completely and totally out of my comfort zone. Something that I’m a total beginner at. And it has me FEELING THE FEELS. And I really, really need a pep talk. And so… I’m giving one to myself. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/232 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETIN...

Right off the bat, I just need to tell you that this book is a must-read. It is so beautifully written, and there is so much wisdom to gain. Charelle and I have already begun experimenting with implementing a few of the ideas that Tricia Hersey shares, including unlearning popular messaging around productivity, hustling, and the role of rest.  This is not a business or self-help book.  It is a per...

I am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes...

Okay. I’m about to say something that is going to sound like an exaggeration. But I promise you, it’s not. Here it is: Starting a podcast has changed my life. As a result of the simple decision to start a podcast, so much has come into my life. I have new friends! A new community. A new body of work that I’m so proud of. New skills, new confidence, and yes new revenue streams. So, over 220 episode...

I was really excited to have today’s guest on the show because she offers a totally unique perspective to branding. Talyn Rahman-Figueroa is a former British diplomat consultant turned brand expert. Her expertise lies in a distinctive realm: empowering solopreneurs to transform themselves into Brand Ambassadors within their respective industries. Talyn’s background as a UK diplomatic consultant fo...

Here’s something I think just about everyone dreads when it comes to marketing their businesses: CRICKETS. You know. The sound of creating content, sending an email, posting a Reel, sharing anything really to market your business and then… nothing. No responses. No comments. No likes. No sales. Nothing. UGH. I know. No fun. The experience I just described is the exact opposite of ENGAGEMENT, which...

Welcome to Making Good Book Club, where each month we cover a different book we think can help move the needle in your small business. This month we’re talking about ‘Ask’ by Ryan Levesque, and we have so many thoughts! Tune in to see what we liked (and what we didn’t)… and most importantly, what you can learn to use in your business today. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/226...

As soon as the pitch for Doreen Vanderhart landed in my inbox, I knew I had to have her on the show. She is passionate about bringing ease back to marketing, and trading burnout for gentle, yet strategic marketing plans. I loved geeking out with someone who is on the same page as me in so many ways. Doreen Vanderhart is the founder of Knap Creative, a social media marketing and website design agen...