Making Good: Small Business Marketing Podcast

Most of us can probably relate to the experience of working really hard on something and then just…. Not finishing. Burning out at mile 25 of the metaphorical marathon. That’s because creating things in the world is HARD, perhaps most of all when it comes to the point where we say. This is done! This is good enough! I’m proud of this and ready to move on. But here’s the thing – finishing is where...

As you may have heard me talk about before, I am a big productivity nerd. I love learning and chatting about new strategies and ideas for getting the most out of the day, whatever that means to you. But I know that’s not the case for everyone, and in fact, can be fuel for self-criticism. I’ve been there too. My guest today knows exactly how loaded the word “Productivity” can be, and I am so excite...

Today’s episode is SO IMPORTANT! And I’m so excited to share it with you. Because my friend, keeping going is EVERYTHING. Keeping going – or, being consistent – is what really does separate the folks who meet their goals from everyone else. Which is good news! Because it means you don’t have to be special. You just have to show up every day, consistently. So! Today is part 2 of a 3-part series her...

So, I have been very excited to share this book with you all and Charelle for a long time because I have been following Ali and his YouTube journey for quite a bit. Ali Abdaal is an ex-doctor turned productivity wizard and highly followed person on YouTube. He shares a lot of videos about productivity, time management, evidence-based strategies, and tools to help us be more productive. He has been...

Today’s show is a bit different from the topics I usually cover, though the topic has come up in small ways as long as I’ve been making this podcast. We’re talking about how to pick yourself up when life gets in the way, with my guest Michelle Simons. In a case of cosmic timing, while this episode was recorded a month or two ago, this episode comes out less than a week after we had to say goodbye...

I’ve got a very short & sweet episode for you, today, and it’s 2 things! An invitation and a gift. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/219 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts

I am so thrilled to share this episode with you today, because the topic is a first for Making Good! As a small business owner, one of the things that I’ve had the most fun with is when I get to work with other small business owners… This is something i’ve done through my stationery business, Good Sheila, my retail shop, Station 7, and even this podcast. Turns out that working with other small bus...

Sometimes, the simplest things are also the hardest to do. Exhibit A: Showing up consistently for something… even if it’s something you really care about. Exhibit B: Putting ourselves out there. And Exhibit C, which is what we’re talking all about in today’s episode, and is probably the simplest of all: STARTING. Taking the first step. Writing the first paragraph. Your first 5 minutes on the tread...

The conversation I’m sharing today was so sweet, and to say the subject was right up my ally is an understatement. Helping brands explore their why? Unapologetically standing out from the crowd? Creating an unforgettable customer experience? Yes, yes, and more yes! My guest today is Denisa Parker, and while our areas of focus are different, there is a lot of overlap in the types of clients we work...

I had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses.  That’s not to say this wasn’t a great book! Charelle and I were able...

Okay my friends, I hear you loud and clear. Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting.  Personally, I still really enjoy social media for the most par...

You made it to the last episode in our 10-day Ringing in 2024 series! You’ve done some reflection, you’ve dreamed up your ideal 2024, and you’ve done some planning for the year and month ahead. Now it's time to talk about the key ingredient for making it all happen: maintaining momentum. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s...

It's the second to last episode in our 10-part Ringing in 2024 series! Yesterday we took a top-level approach to planning the upcoming year, so today we're getting a little more granular.  This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it wi...

Welcome to Part 8 of our Ringing in 2024 series! Now that we have committed to consistency, it's time to map out our year from a birds-eye perspective.   This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be release...

Today on our bonus, Ringing in 2024 series, we're committing to consistency! Once you've set your goals, a key ingredient to actually achieving them is consistent action. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This...

HAPPY NEW YEAR!! We are now just over halfway through our 10-day, Ringing in 2024 series, and you know what? It's time to start making some concrete plans. This is what episodes 6-10 in this series are all about: taking our goals and turning them into real, achievable plans. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Maki...

One week down, one to go! You made it to part 5 of the Ringing in 2024 series! Today, I’m going to help you pull together all your takeaways from this week's exercises so you can formulate a goal (or goals!?) for next year.  This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s...

Welcome to part 4 of the Ringing in 2024 series! Today I am so excited to introduce you to the Start/Stop/Keep exercise.  This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Frida...

In the third installment of the Ringing in 2024 series, let's have some fun. It's time for the destination postcard exercise!  This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monda...

Today in our 10-part Ringing in 2024 series, we take a look at lessons learned from the past year. This part of the reflection process can feel a little hard but in this episode, I want to offer some perspective that might help turn those tough realizations into learning moments. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Maki...

This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday/New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise t...

I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast.  Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the top...

Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all. While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selli...

So this one is kind of a big deal for me. I was a little bit nervous to record this episode, and honestly even more nervous to release it into the world. But I’m also excited!  My guest today is a rare repeat guest, Nell Wulfhart, the decision coach. The last time we had her on, in episode 148 of this podcast, she explained all about her role as a decision coach and offered a goldmine of tips for...

When I tell you to think about marketing your business, what comes to mind? Social media? Reels? Paying for ads? Complicated strategies? Stuff you don’t know how to do but everyone’s telling you that you “should” be doing? Spending money you don’t currently have available to spend? Overall… just a heavy sense of overwhelm? If that’s you I have 3 things to tell you, all of which I hope you will fin...