Making Good: Small Business Marketing Podcast

For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (Th...

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more . If you’re a small business owner, you’ve likely felt...

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more . Ever feel like you're supposed to be EVERYWHERE...

Brag Better by Meredith Fineman tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.” Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment...

🎟️ Get your free ticket here and listen before today's sessions expire. 15-Minute Marketing: The Summit is officially LIVE! 🎉 I’m hosting a free, totally virtual week-long event, and  you’re invited.  Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes. Here's what’s in store each day: After Day 1, you’ll know how to create a magnetic, memorable br...

I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on. I had such a blast having this loose but insightful conversation with Kristina Bartold-Sorgota!    Kristina is a...

Happy Halloween everyone! In celebration of my absolute favorite holiday, we’re airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently… Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes! With 45,000 followers lost overnight, Jumer shares how he’s bouncing back, re...

So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing.  Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with.   If you're tired of feeling like you&ap...

I’m so excited to bring you part two of my interview series with Caitlin of Caitie Means Business! If you haven’t listened to Part 1, definitely check it out at makinggoodpodcast.com/265. Today’s episode is very, very close to my heart. Caitlin and I talk about something personal that’s become a big part of both of our lives—OCD. While the topic might seem a little unrelated to business, our conve...

Today, I’m joined by web designer Caitlin of Caitie Means Business, who specializes in creating websites that not only look great but are also digitally accessible.  We dive into the world of digital accessibility, discussing what it even is, and why it’s crucial for businesses to ensure their websites and content are easy to use for as many people as possible. Caitlin works with service-based bus...

Though this book wasn’t exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it’s really not a “how-to” guide—it’s more about understanding th...

Marketing doesn't have to be complicated or overwhelming. In this episode, I share 10 ways to make marketing easier for your small business. From getting clear on your marketing foundations to leveraging AI tools like ChatGPT, I break down practical tips to help you streamline your efforts and reduce overwhelm. Ready to make marketing fun again? Tune in for actionable insights that will chang...

We are over 200 episodes into this podcast, but just when I think we’ve covered every topic under the sun… something like today’s episode comes along and makes me realize I may have missed something big. That is certainly the case with today’s episode, but I’m so excited that today’s guest joined me to help right the ship.  In this episode, I sit down with Sharon Lipovsky, founder of Point Road St...

In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing &q...

I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever. Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s b...

This was not a book Charelle and I were planning on covering for the podcast, and I think we both kind of surprised ourselves by choosing it. But after last month’s read of Daring Greatly by Brene Brown, which while fantastic was definitely not strictly a business book, we wanted to try swinging in the opposite way for this month’s read. And you know what? While we definitely both had some reserva...

This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December. For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this. I mentioned that this episode i...

It was so so fun to have a fellow crafty person on the podcast! I know that many, many of you center your businesses around a craft, and my guest today literally wrote the book about hers before shifting her focus to supporting and uplifting crafting professionals.    Abby Glassenberg is the Co-Founder and President of Craft Industry Alliance, the premier trade association for the crafts industry....

Here’s something I believe with all of my heart You have a superpower. Specifically, a marketing superpower.  And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any...

She’s back! I loved talking with Tanessa so much in our last episode of the podcast, episode 254, that I had to have her back on a second time. In our second conversation, we deviated from Tanessa’s expertise in health and wellness to talk about another passion she has: financial independence. In case you need a refresher or missed the last episode (go check it out because it is SO good), Tanessa...

For a podcast that centers well-being in how we run and market our small businesses, today’s topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits. My guest today is Tanessa Shears. Tanessa helps entrepreneurs double th...

I have been a fan of Brené Brown for about a decade now, and so it is truly mind-blowing to me that we haven’t discussed one of her books for Book Club until now. Brené Brown is a researcher and self-identified storyteller who has spent the last two decades studying courage, vulnerability, shame, and empathy. I first learned about Brené from two incredible TED talks she gave in 2010 and 2012, whic...

Let’s be real: A business does not exist without sales. It just doesn’t. As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU). You do have to make sales. And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you’re able...

What does it take to TRULY connect with your ideal customers? To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us? Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all. But, it’s not something that gets a lot of airtime in marketing conversations.  It’s a lot sexier to talk about gro...

Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching! We all have moments in our lives where we could really use some guidance, or at least an exterior influence to keep us moving toward our goals. I think as small business owners, this is sometimes especially true. Working with a...