Making Good: Small Business Marketing Podcast

ALERT ! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes! One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST. Pinterest is one of the most powerful but underused marketing tools for small busine...

This episode is all about getting things done— for real . I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life. MAKING GOOD SHOW NOT...

How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financial, who helps LGBTQ+ entrepreneurs build profitable, mission-driven businesses. We talk about what it really means to align your business with your mission a...

Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact. If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn’t ask you to do e...

In this Book Club episode, we discuss Seth Godin’s This Is Strategy , a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It’s a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneu...

ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you. ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistency, and scaling—and Skye shares research-backed strategies, from dopamine-stacked routines to prioritization hacks. This episode is a must-listen for anyone who wa...

In this episode, I’m getting real about what’s actually working for me right now—and what’s not. The truth? My priorities have shifted, and it’s time my business strategy did too. I’m sharing five key things I’m doing differently this quarter. If your year hasn’t exactly started the way you hoped—or if you’re craving a reset—this episode is your permission slip to change things up. JOIN: https://m...

If you’ve ever felt stuck or unsure about your branding, this episode is for you. I’m joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective . We’re talking about common mistakes, simple fixes, and how design can actually boost your confidence and conversions. Get ready to feel empowered to take up space and show up like the powerhouse y...

If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to create a simple, strategic marketing funnel that guides potential customers from finding you to trusting you—and ultimately to buying from you. Tune in to learn...

In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about reclaiming your time and energy. MAKING GOOD SHOW NOTES: https://makinggoodpodcast.com/289 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GE...

“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.” - Leah Yard Leah Yard’s story is anything but typical. From growing up on a lighthouse island to launching a successful jewelry brand, Leah shares how embracing her story and building a growth mindset helped her business thrive. We also dive into practical ti...

Branding isn’t just about a pretty logo—it’s about telling a story, creating an experience, and making a real connection. In this episode, I sit down with Drewe & Kate , the creative duo behind Drewe & Kate Branding Co. , a boutique studio specializing in brand identity, website design, and brand photography. Drewe & Kate share their journey from editorial design and wedding photograph...

Marketing doesn’t have to be complicated—it just needs a clear strategy . In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making sales. Plus, I’m sharing an exciting new resource to help you make marketing simple, sustainable, and effective. Let’s dive in! JOIN THE LAUNCHPAD https://makinggoodpodcas...

If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essential business principles into one book. Charelle and I discuss the five key areas of every business, how to overcome barriers to purchase, 4 ways to increase revenue, and more. ...

Do you struggle with making or holding onto friendships as an adult and small business owner? Kat Vellos, author of We Should Get Together , joins Making Good to discuss the challenges and solutions around making and keeping friendships in adulthood. From her own experience with the "mid-thirties friendship desert" to research on the loneliness epidemic, Kat sheds light on how adults can...

I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you’ve ever dreamed of a more adventurous, intentionally designed life, tune in! MAKING GOOD SHOW NOTES: https://makinggoodpodcast.com/283 CONNECT WITH ME ON INSTAGRAM: https://instagram....

My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum.  In this episode, we discuss neurodiversity & why it matters in today's workplace, how Aspiritech provides meaningful employment for autistic individuals, the...

All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week . In this episode of Making Good , I’m tackling one of my most important marketing skills: launching. Whether you’re releasing a new product, offering a service, or reintroducing something you’ve shared before, launches are a nearly magical way to create buzz, dri...

In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it’s not your typical productivity book. Instead of a list of time-saving hacks, Burkeman offers a radical reframe on how we think about time, productivity, and our short human lifespan (about 4,000 weeks on average). We discuss key takeaways, like...

In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a business, along with practical advice on finding and pivoting to a new ideal customer, marketing through ads, and balancing the life you want with the business...

Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact. MAKING GOOD SHOW NOT...

This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out. MAKING GOOD SHOWNOTES: https://makinggoodpod...

In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference. MAKING GOOD SHOW NOTES: https://makinggoodpodcast.com/276 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/l...

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! Brevo is offering a special deal for Making Good listeners. Click to learn more . Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and...

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! Brevo is offering a special deal for Making Good listeners. Click to learn more . This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2...