Making Dough Show | Restaurant Show
Making Dough Show | Restaurant Show
How do I grow my restaurant sales? What actually works in restaurant marketing: messenger bot, mobile marketing, email, Facebook ads, monthly promotions, events, fundraisers.. How do I track the results? How do I lower food cost and labor so we are more profitable? How do we retain staff? These are some of the topics covered in this show hosted by restauranteurs, engineers, chief ops and marketing officers Matthew and Hengameh Stanfield. They believe every restauranteur deserves owning a PROFITABLE restaurant that does not own them. Got questions? Email us at makingdoughshow@gmail.com
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Making Dough Show | Restaurant Show
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Latest episode
Oct 13, 2025
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Episodes
65 - 3 Things you MUST focus on BEFORE the end of year | Restaurant Owner Tips 02.12.2019 25:30
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Do you want to have the best year yet in your business in 2020? If so, the time to plan, strategize, and come up with a game plan is this month. In this episode, we are talking about three things you should consider in preparing for your next year's business calendar. So you...
64 - 3 WAYS TO BE A COMMUNITY LEADER AS A RESTAURANT OWNER 25.11.2019 15:12
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How to be a leader in the community as a restaurant owner or a restaurant professional? A leader is a person who leads or commands a group, organization, or country. It could be a president or an owner of a restaurant. At the end of the day, you and I are leading our organizations....
63. WHAT TO TEXT RESTAURANT CUSTOMERS? 12.11.2019 4:28
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Are you thinking about what kind of text messages you should send your customers? Let us help you! Now that you have a database of your customer's phone numbers, for sure, you are wondering what to text them. In this show, you will learn the two main categories of text message that...
62. GROW your Restaurant Sales out of a Sales dip | Restaurant Marketing Tip 06.11.2019 22:54
Subscribe to not miss a show! The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources ------------------------------------------------ Your restaurant sales are not growing fast enough. When you look at the sales data month to month and week to week, you realized that it is somewhat giving you a flat line. Now, you are...
61 - Create a Restaurant Monthly Impact Report | Restaurant Marketing 26.10.2019 20:34
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Working at a restaurant is meaningless! Let's face it, that's the hard truth. We work long hours preparing the food for our customers. Like we spend days making the dough, we shred cheese, slice vegetables, roast meat, etc. Whatever you serve in your restaurant, y...
60. Restaurant Halloween Marketing Plan and Checklist 23.10.2019 24:09
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode i share with you my Halloween Marketing checklist! It's one of THE busiest dinner shifts of the year for our restaurant and I am hoping for you too! Download the checklist, implement and make some dough: https://www.makingdoughshow.com/resources // WHO: Matthe...
59- 7 Ideas to Make your Restaurant Family Friendly 18.10.2019 10:29
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Do you think Chick-fil-A and McDonald's are known as two of the most family-friendly restaurants for no reason? Definitely no, there must be a tremendous amount of strategy behind everything they have done in their restaurants in many different aspects to be family-friendly.&...
58. HOW DOES TEXT MESSAGE MARKETING WORK | SMS Marketing Tips 10.10.2019 13:35
>> The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources >> FREE GUIDE: Papa John's Text Message Strategy Revealed https://www.makingdoughshow.com/resources SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. 7 Elements of Papa John’s successful...
57- GROW your Restaurants PROFIT Margin with these practical tips 07.10.2019 26:09
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Click here to learn more about FobeSoft: https://www.fobesoft.com/#/ If you are a restaurateur and thinking of ways to boost your profits, read on and learn some practical ideas that you can apply for your company immediately and get better results within a few weeks! Making Dough...
56- GROW Your Restaurant’s Lunch Sales with these Practical Tips 30.09.2019 20:12
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In this episode, we are going to answer an inquiry from a fellow restaurant owner all the way from Santiago, Chile, his name is Jean Marc who owns a small Italian restaurant located in a business area in Chile's capital city. Jean Marc's question is: "We work only weekdays from 8 a...
55- Utilize Comment Cards and Feedback to Ensure Great Restaurant Experience | with Will Wilson 23.09.2019 25:59
Links and Resources: The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources FREE Comment Card Template: https://docs.google.com/document/d/11O8PksnndJlJUh8TyP697oiKrNhdz_ZAqihbn2da-yw/edit?usp=sharing Click on the link below to learn more about Bloom Intelligence: https://www.bloomintelligence.com/restaurant-marketing/rest...
53- Our TOP Restaurant Employee retention strategy | Restaurant Management 17.09.2019 41:46
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources People quit continually, this is a sad reality in the restaurant industry that we need to battle every day as restaurant owners and managers. We need to have a retention strategy in place to keep our employees in our company, especially the good ones. First, we need to understand w...
54. Restaurant Sponsorships and Donation Requests: how to handle them and turn them into SALES! 12.09.2019 11:12
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources How do you handle donations and sponsorship requests for your restaurant? If you've been in the restaurant business for more than a week, you already know that some people are walking in, sending emails or calling to ask for donations or sponsorship, and we can't blame them for tha...
52 - 7 Reasons WHY Restaurant Employees QUIT and what to do about it 05.09.2019 40:43
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Why do employees quit in the restaurant industry? If you have been in this business for more than a day, you know that this is one of the toughest issues that we deal with and you already knew the problem at hand, it takes a long time to get somebody up to speed. We don't have enou...
51. Get loads of exposure for your restaurant with this unique and affordable method 29.08.2019 8:35
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Is the majority of people know your restaurant in your city or town? If your answer is yes, that's great! But if not, you might be a victim of the greatest enemy every restaurant owner in this business could ever have, OBSCURITY! In this show, you will learn about a creative market...
50. 12 Factors to consider BEFORE selecting a restaurant location + FREE checklist 20.08.2019 36:37
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Why is it important to conduct a Location Analysis for your restaurant? Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant l...
49. 3 ways to provide GREAT Restaurants Customer Service | Restaurant Marketing 19.08.2019 30:20
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources // Need help with your restaurant marketing strategy? Let’s chat. Email us at: MakingDoughShow@gmail.com 3 ways to provide GREAT Restaurants Customer Service | Restaurant Marketing We all know “good customer service” can make or break our restaurant. No matter how good...
48. How to estimate your restaurant sales growth 12.08.2019 12:34
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Minimum 2 Digit Sales Growth: 10% Sales growth MIN 10% sales growth from July 2018 to July 2019 EXAMPLE: July 2018 sales was $100,000, then, July 2019 would be a minimum of $110,000 $10,000 a month / 30 = $333 day increase $333 / $22 avg ticket = 15 more tickets a...
47. Text Message Marketing for Restaurants in 2019 | Restaurant Marketing Show 08.08.2019 8:54
Who uses text message marketing in 2019 Last Show we talked about the best ways to keep in touch with your customers and increase your repeat business Text Message marketing in 2019 has 97% open rate and is a very cost effective way to stay in touch with your customers. Today, let’s talk about WHO uses text message marketing in 2019 T...
46. The biggest Upselling mistakes | Restaurant Marketing Show 05.08.2019 10:27
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Last 3 shows we’ve talked about: The math behind upselling 5 Reasons why your people are not consistently upselling The EASIEST upsell! TODAY, we are talking about the biggest and the most common MISTAKE our servers make when it comes to upselling! Why this matte...
45. RESTAURANT MARKETING STRATEGIES TO BRING CUSTOMERS BACK 01.08.2019 19:05
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources 2 Main enemies of our restaurant: // I don’t know you // I forgot about you - We constantly want to get new customers and to be known! - That’s not enough! - We need tactiques to be ON TOP OF THEIR mind. - The 4 classic ways to do that are: Email marke...
44. The EASIEST UPSELL | Restaurant Marketing 29.07.2019 11:45
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In the last couple shows we’ve been talking about UPSELLING and making some dough! We talked about: The math behind upselling 5 Reasons why your people are not consistently upselling (links in the show notes) Today, we are talking about the EASIEST upsell! I...
33. 5 Ways to REDUCE your ticket times and exceed customer expectation | Restaurant Management tip 22.07.2019 14:23
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources In today’s show we are talking about 5 Ways to REDUCE your ticket times and exceed your customers expectation. How a restaurant got a 1 star review because the restaurant employees had ice cream! Create standards Communicate standards Training according to standard, giv...
43. 5 Reasons Why Your Servers Do NOT Upsell Consistently? 22.07.2019 22:25
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Last episode we talked about THE math behind upselling and how $1 per ticket can impact your sales + $52K or - $52K DOUGH MAKING Homework of the day: Ask your servers which one these 5 reasons is why they EACH don’t consistently upsell. Talk about it! And talk about HOW...
42. THE IMPACT OF RESTAURANT UPSELLING | Restaurant Marketing 19.07.2019 13:12
The Ultimate Restaurant Marketing Guide and all our FREE Resources at https://www.makingdoughshow.com/resources Episode 35 - how to increase prices without losing customers: https://www.youtube.com/watch?v=s41n5KsNGk8&t=45s Do your servers fully understand the impact of upselling? Have THEY done the math? Have YOU done the math to calculate the opportunity at hand if y...
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