Making Cents of It All

Yeliza Centeio joins the show to talk about how the Marketing Profession and their clients are being affected by the changing economy, tariffs, and new administration's direction in 2025.   Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading ag...

The Tin Cup Club joins the show to discuss this week's PGA Championship, the venue, and show much more! Former PGA Tour player Hunter Mahan was critical of this week's PGA Championship venue. The 42-year-old acknowledged the course was in great shape but added that he feels it’s missing something. “I guess I would say Quail Hollow is like a Kardashian,” Mahan said. “It’s very modern, bea...

The boys from the Tin Cup Club stop by the show to talk about their 2025 trip, thoughts on the McLemore Resort, and how it was to do a buddy's trip on Masters Weekend. According to the National Golf Foundation, over 12 million U.S. adults embarked on golf trips last year, marking a 20% increase over the historical average and expected to grow. This surge reflects a growing desire for experien...

This is truly a story of Making Cents of It All.  Dennis Balonze joins the show to share his story of how he parlayed his career as a barber into a multimillion-dollar real estate portfolio over three states.   He and his team currently manage a portfolio of profitable multi-family and commercial properties. They are always looking to broaden the portfolio, which would include the continuing acqui...

Mike Padron joins Jesse to talk about the impact that Direct to Consumer (DTC) Golf Companies are having on the consumer when it comes to choices they have and how they purchase golf equipment in today's world.   Direct-to-consumer (DTC) golf brands and major golf brands differ primarily in their business models and pricing strategies. Major Golf Brands These are well-established companies li...

The boys from the Tin Cup Club join the show to talk about The Masters and preview this years' championship.  Jesse Stakes, Wes Altice, and Mike Padron talk about their favorite all-time memories of the tournament, what makes it so special, and who they think has the best chance of winning the 2025 edition.  Oh yea - and maybe the food at the tournament gets mentioned once or twice! The Maste...

First let me say that this is just dipping a toe into a $1.31 BILLION market!  Yes!  I am talk about golf balls.  Not golf...just golf balls.  Mike Padron from the Tin Cup Club joins the show to talk about how consumers make choices when it comes to what balls to purchase and play as well as what factors can and should go into that decision.   Market Size and Growth The global golf ball market was...

This is definitely an episode that defines the Professional At Anything BUT Golf category! Elizabeth Breza is a healthcare professional specializing as an Adult Health Nurse Practitioner in Jacksonville, Florida. Prior to being in the civilian healthcare industry, she served our country proudly for many years.   Liz doesn't just play for recreation, she also enjoys competing.  As a Veteran of...

The Tin Cup Club joins the show to talk everything Players Championship.   The Players Championship, held annually at TPC Sawgrass in Ponte Vedra Beach, Florida, has a significant economic impact on the region.  The event attracts thousands of attendees, including players, officials, and fans, which boosts local businesses such as hotels, restaurants, and transportation services. Additionally, the...

I promise you that in this episode we will cover the widest range of topics that I think we have ever attempted to cover in a single conversation. We will go from fishing to venture capital to writing bestselling books, and somehow, we will end up talking about artificial intelligence.  I know what you're thinking...you might as well throw in some politics for good measure.  Well, we do that...

The boys from Tin Cup Club stop in to discuss Youtube is playing a crucial role in reshaping the financial landscape of golf and providing new opportunities for revenue generation and audience engagement.   Did you know the average age of viewers for the PGA Tour is around 64 years old?  I did not before doing my research.   LIV Golf is doing a better job attracting viewers 18-34.  71% of people a...

Would you be surprised to know that youth sports market now rivals the revenue size of the NFL?  I got to admit that I was.  My friend, Patrick Rumble suggested we do this episode some months back.  As a looked into it, there is really so much to talk about and explore.  He was gracious enough to join me and share his firsthand knowledge and experience being a part of the travel baseball scene ove...

Yeliza Centeio joins the show to share her expertise on how modern marketing professionals are utilizing data driven tools to free up business owner's creativity. AI is revolutionizing the marketing and advertising landscape in several ways: Targeting and Personalization : AI can analyze vast amounts of data to segment audiences and predict customer behavior. This allows for highly personaliz...

If you are professional at anything BUT golf...then this episode is for you.   The founders of the Tin Cup Club, Mike Padron and Mike Shelton join Wes Altice and Jesse Stakes to talk about the debut of TGL and how they started their annual golf event, trip, and/or pilgrimage (for some).  We highlight a few of Kentucky's finest bourbons along the way! We really did pack a lot into this episode...

Home-based physical therapy is a convenient and effective way to receive rehabilitation services in the comfort of your own home. It is especially beneficial for individuals who have difficulty traveling to a clinic due to mobility issues, chronic pain, or other health conditions. Tim Marten, DPT joins the show to talk about how he is meeting his patients where they are now by bringing Lift Physic...

If you are Professional at Anything BUT Golf, and you enjoy Professional Golf - This Episode is for you... This week's live television event, The Showdown, featuring LIV Golf's Bryson Dechambeau and Brooks Koepka taking on the PGA Tour's Scottie Scheffler and Rory McIlroy is the first director competition between the two tours.  If you are a golf fan, it is something you've bee...

If you are Professional at Anything BUT Golf, this show is for you... Delaina Baker joins me to share how she built her business through the game of golf.  Ladies and gentlemen, you will not see golf anywhere in the title of Delaina's areas of expertise nor will you see it in the names of her businesses.   What you will here is how she has used her passion and enjoyment of the game to fuel th...

If you are professional at Anything BUT Golf...this episode is for you! 40% of a golfers strokes during a round are taken on the green.  Co-founder, JP, of PuttAim joins the show to talk about their tool to help golfers dramatically improve their scores by focusing on reducing the number of putts they take each round to get the ball in the hole!   Enjoy this conversation as we talk about where the...

If you are Professional at Anything BUT Golf, and you enjoy traveling to some of the finest destinations to play, then this episode is for you... Dave Reese, President of Florida's First Coast of Golf, joins Wes Altice and I to discuss the booming golf tourism business in the Northeast Florida Area and have a lot of fun talking about it!  It's pretty cool when you job combines, as they p...

If you are Professional at Anything BUT Golf...this is for you. Jason Hiland of Sub70 Golf joins Jesse and Wes to discuss what custom fitting looks in the Direct-to-Consumer market, how to determine what clubs work best for what players, and the just flat out have some fun talking about the game of golf.   If you are interested in where equipment is today and where is possibly might go in the futu...

If you are Professional at Anything BUT Golf, this show is definitely for you... You know that you need work on your game, but do you know where?  Would you be willing to bet your life savings on it?  David Ford, Head of Sports Marketing at Clippd, joins us to share not only how they identify your strengths and weaknesses as a golfer, but they also help crystalize the prescription to get better.  ...

If you are professional at Anything BUT Golf...this show is for you! This week I had the privilege of hosting Ted Eleftheriou from the National Golf Foundation.  In the business of golf, NGF is regarded as the best research and business services.  They know that for you to make informed decisions, the most accurate and timely data is needed. They pride themselves in providing actionable data and i...

If you are Professional at Anything BUT Golf, this episode is for you. The most important piece of equipment you use on the golf course is your body.  Justin Henderson, owner of CrossFit Jax Beach and CrossFit Duval, joins Jesse Stakes and Wes Altice to share how CrossFit and maintaining personal fitness in general can have significant impacts on your golf game and your enjoyment of it! Justin joi...

If you are Professional at Anything BUT Golf...this podcast is for you! Mike Padron joins Wes Altice and Jesse Stakes to talk about putters, putting, and everything that goes into selecting our flatstick of choice on the greens!   Wes, Jesse, and Mike talk about how golf can be such a powerful way to connect with clients.  Mike has been in sales for most of his career.  How often do you get 4 hour...

If you are Professional at Anything BUT Golf, and you want to be a better putter - this episode is for you... Stan Moore, PGA, is regarded as South Florida’s #1 Putting & Short Game Coach and he took some time out of his busy schedule of helping his students pile up trophies to join the show and help us out! Since the beginning of golf, putting has not been taught to provide the golfer with a...