Polly Lavarello

Make More Money without Selling Your Soul

Business EN ↓ 189 episodes

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

Author

Polly Lavarello

Category

Business

Latest episode

Jul 9, 2026

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Episodes

Ep 38 - 7 Steps To Creating A Profitable Group Programme Part 1 25.08.2023

Welcome to this episode on how to create a PROFITABLE group programme.  This is part one - because I had too much to say to fit it all into one episode. Whether you already have a group programme - or are considering creating one, this episode will be jam packed full of useful insights to help you either optimise your existing group programme, or launch a new one.  I’ll be breaking down...

Ep 37 - The Unexpected Business Investment That Has Delivered The Highest ROI 18.08.2023

I’m a numbers girl!  I love my profit calculator because it helps me understand what is delivering the most return on investment in my business.  However, there are areas in business that can be hard to measure, and it can sometimes be hard to know if they really make financial sense.  So, today, let’s briefly look at investments in business. I’ll be sharing the highest return on in...

Ep 36 - On Being A Female Breadwinner 11.08.2023

I want to be transparent about something that is very personal and frankly quite raw for me. I've been a (quasi) single mother for a while and the primary breadwinner for my family. The challenges I've faced, whether financial or medical, have greatly motivated me in business because at one time, the fear of losing everything was very real! I have a wonderful partner now AND I'm still the breadwin...

Ep 35 - Is it an Offer Problem, or an Eyeballs Problem? 03.08.2023

Step back. Ask yourself: Is it an offer problem, or is it an eyeballs problem? Today, I’m going to help you to answer this all-important question.  Plus, you know me, I love a good analogy.  And I've got a corker for you today. So, listen up.  Here are the highlights: (2:49) Paint the picture (6:06) Clarity (8:31) Party vibes (15:02) Growing a following (18:22) The small percentage...

Ep 34 - What is a Private Podcast and Do I Need One? 27.07.2023

Why did I create a private podcast? Well, I’ll tell you all about it in this episode. This project has been a real labour of love. Join me today as I discuss the advantages of developing a private podcast. Here are the highlights: (2:19) What others are doing (7:05) A private podcast (11:03) The holidays (16:14) The focus (21:58) Missing out  You can find my private podcast HERE . To find out...

Ep 33 - To Niche or Not to Niche 20.07.2023

To niche, or not to niche, that is the question.  Niching your business doesn’t happen overnight.  It might surprise you to hear me say that.  But there are two sides to every coin, right?  Join me today as we ask ourselves if you’re ready to niche.  Here are the highlights:  (2:5) Knowing your niche (7:21) Being aware (11:41) Becoming a mentor (14:23) Zone of genius...

Ep 32 - The Strategy I Followed to Become a Multi 6-Figure CEO 13.07.2023

Many of you have been asking me questions recently. Questions like, who were my business mentors?  You want more details on my strategy.  It makes sense.  As a business strategist, people want to know more about the strategy that supported me to get from being on benefits to a multi six-figure CEO within two years. So today, I'm sharing what my journey has looked like.  Here ar...

Ep 31 - The Self Development Tools That Took Me From Being A Single Mum On Benefits To A Multi-Six Figure CEO 07.07.2023

Today, I'm talking about the self-development tools that took me from being a single mum on benefits to a multi-six figure CEO It still surprises me to see how making the decision to launch myself as a personal brand opened up so many other opportunities for me. I've had an incredible growth journey, and I want to share the insights and tips I picked up along the way because these tools can h...

Ep 30 - 5 Mindset Tips for Selling 29.06.2023

Selling isn't just about following a strategy.  If it were, we’d all be millionaires. Your emotional resiliency plays a BIG role in your success.   In this episode I am sharing 5 mindset tips which support me to create consistent sales in my business.  So, join me. Here are the highlights: (2:51) Mindset and selling (5:51) Mapping out goals (10:17) Celebrating success (14:08) B...

Ep 29 - How to Choose Your Next Business Mentor 22.06.2023

When should you hire a business mentor? This is a question I wanted to explore because a fair few of you have been asking what it would look like to work together 1:1.  When making an investment, there are certain considerations you should have in mind to ensure that you get the best experience and results.  So, today’s episode is about helping you understand what support is best for you...

Ep 28 - How to Not Mess up Your In-Person Event 15.06.2023

Are you running in-person events and want to organise them better?  Was your last event stressful?  Have you been sitting on the idea of running an event?  If either of these rings true, then this podcast is for you.  Tune into this episode where we’re talking about events for coaches and how to not mess up the organisation of your in-person event. Here are the highlights: (1:1...

Ep 27 - Why I Closed my Membership 08.06.2023

Today we're talking about why I shut down my membership.  I ran my membership back in 2021. It lasted about six months in total.  I loved it. I loved the people in it. I loved the experience.  But, there were some obvious issues with running it.  So, join me as I bring you all the reasons why I closed my membership.  Here are the highlights: (1:34) Scaling memberships (3:4...

Ep 26 - Sales Over Summer 01.06.2023

Today we're talking about sales over summer. There is absolutely no reason why sales over summer need to look any different to any other time of year. (I say this as someone who generated £50k last August working 6 hours a week, mainly typing social posts from a sun bed).  However if you’ve been hearing a few “I’ll get back to you after the summer”s already - this episode provides useful tips...

Ep 25 - Your Embodied CEO Toolkit 26.05.2023

Want to know what’s in my embodied CEO toolkit? (It’s surprisingly simple.) In this week’s podcast I break down the 4 ways I support myself to feel safe receiving, expanding and being visible. Having an embodied CEO toolkit has played a fundamental role, not just in my own growth, but in the growth of my clients too. Here are the highlights:  (1:29) Creating a sustainable business that is in...

EP 24 - The Policy You Need To Attract Sales With More Ease 19.05.2023

In this episode, we're talking about love it or leave policies and whether you should have one. People aren't buying as blindly as they once did and I'm introducing a love it or leave policy myself for my own programme. So this topic felt like a really relevant conversation because the online business landscape is rapidly changing. Here are the highlights:  (2:23) The group container. (4:48)...

Ep 23 - How to Design Your Unique Process 11.05.2023

"What’s unique about working with you?" This is a question most of my clients find challenging. Whether you’ve already built an eight-figure business or you’re just starting,  it's always a difficult question to answer.  So don't beat yourself up.  Join me today to hear my tips on designing your unique process.  Here are the highlights:  (2:24) Framework in marketing (4:24...

Ep 22 - How To Position Yourself As The Go-To Authority In Your Industry 05.05.2023

You might be wondering why you need to become a go-to authority. At some stage in your business, you'll realise that people who are thriving have become recognised as thought leaders in the industry. Deep down, you might also want this but have no idea how to get there. So, how do you get there? Well, grab a pen and paper and answer these simple questions to help you get started. Here are the high...

Ep 21 - How to Leverage Your Low Ticket Offers 28.04.2023

In this episode, we’re looking at low ticket offers. 👉 Why we have them  and 👉 How they work in terms of the sales journey of your ideal clients. You’ll also be learning the biggest mistake I see when people sell low ticket offers and the common obstacle that’s preventing your ideal client from choosing to work with you. Here are the highlights:  (1:31) Why do we have low-ticket offers...

EP20 - How to Give Yourself a Day Back 20.04.2023

Want to learn how to give yourself a day back, just for you? Time is like money.  The closer your relationship with it. The better your awareness of it. Your ability to be hands-on with it.  These are what enable you to have more power over it.  So, join me as I break down the process of how you can create more time and freedom.  Because who doesn’t need more time?  Here a...

EP19 - Stop Outsourcing Your Power 14.04.2023

Outsourcing seems like a dream! However, what happens when you outsource and it starts to slow down your business?  Today, I’ll give you a business compass to help you make outsourcing decisions more confidently because the power is all within you! Highlights (04:59) A mindset shift! (10:02) You are a personal brand (12:22) Drain on your resources (19:05) Ownership! (20:18) Untapped gold! To...

EP18 - How To Never Waste Money On Facebook Ads 07.04.2023

If you’re thinking about when to start using or start scaling your Facebook ads… Today’s podcast episode is for you. If you didn’t know already, or you’re new to my world, I started as a Freelance Facebook Ads Manager in 2020 and then went on to run a Facebook ads agency supporting business owners just starting out with their evergreen funnels to… scaling 7 figure evergreen funnels and supporting...

EP17 - 5 Steps From Solopreneur to CEO 30.03.2023

Today I’m talking about elevating from a solopreneur to C.E.O.  Why am I talking about this?  You may not know this about me, but I started my business as a single mum.  So, it’s always been my intention to have a lifestyle-led business which allows me to be there for my two small children.  Working to live and not living to work.  Unfortunately, I know a lot of entreprene...

EP16 - Mistakes You’re Making With Your Offer Suite 24.03.2023

Do you have an offer suite ready to present to your prospective clients? Is it supporting them to confidently invest in your high ticket offers? In today's podcast I breakdown the 3 common mistakes I see coaches and consultants make with their offer suites. Listen to learn how you can build an offer suite that super speeds your brand authority and keeps a consistent flow of clients coming into you...

EP15 - How To Elevate For Evergreen 17.03.2023

In this episode I'm talking about how to elevate for evergreen.  You might have tried this before but maybe it didn't work so well for you. Do you want to know why? Well, one of the biggest elements to getting evergreen to work is having the right offering! So, I’ll be telling you how to create a robust offer that will attract consistent sales. Here are the highlights: (02:29) Pack a punch! (...

EP14 - The Truth About Consistent Results 10.03.2023

As coaches, we want people to transform and elevate. Our success is often measured by our ability to create consistent results. But this isn’t always as straightforward to achieve.  In this episode, we’ll look at the obligations you have to your clients and the truth about achieving consistent results. Here are the highlights: (03:53) Supporting clients to find the answers (07:51) Standing by...

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