Make More Money without Selling Your Soul

Join me in this week’s episode, as we dive into why and how to make promises to your clients. We're looking at what works in marketing, how we've changed our approach to masterclasses, and why we've started offering guarantees to build trust. Learn how to draw in the right clients and stand by your offers with confidence. If you’re wanting to market your business authentically and successfully, th...

Today, we're getting into why being super specific about what you offer (think every tiny detail of your methods or every single feature) might not be the golden ticket to more sales.  Ever heard "specificity sells"? Well, it's true, but there's a twist. I've seen so many people get tangled up in the jargon of their craft or drown their sales pitch in endless lists of features, losing their a...

In today's episode, we delve into a topic close to my heart: creating effective group coaching programs. This is particularly important whether you’re already known for your expertise, or you’re exploring a new avenue in your business! Here are the highlights (01:56) Creating a successful group coaching program (05:57) Identifying ideal clients (11:28) Client attraction and communication Links htt...

In today’s episode, we're diving deep into the concept of creating a body of work for your business. Have you ever felt overwhelmed by the constant need to churn out new offers? I've been there, and I'm here to share how simplifying and refining your offers can not only declutter your mental space but also solidify your brand authority. We'll explore the importance of having a consistent and focus...

In this week’s episode, we'll be exploring how to shift from being fully booked in one-to-one services to a scalable one-to-many model. I'll share insights from my own experience transitioning from a Facebook Ads Manager to group coaching. You'll learn practical steps to validate your new business offering, leverage your existing network, and embrace scalable models like online courses or group pr...

Welcome to Episode 58, where we focus on the crucial steps for crafting a successful group program.  I'm here today to share the top five mistakes you should avoid when building your group program, drawn from my experience and insights in the field.  Whether you're just starting out or looking to refine your existing program, this episode is packed with essential guidance to help you nav...

Today, we’ll discover how to infuse fun into your brand and learn three key reasons to embrace evergreen strategies for sustainable business growth. This episode is a must-listen for anyone eager to streamline their business for more freedom, impact, and joy. Let's dive in and transform your approach to business success! Here are the highlights: (0:28) Simplifying business for online entrepreneurs...

As we step into 2024, it's a perfect time for reflection and intention-setting, essential for personal growth and evolution.  Today, I want to remind you of the power of reflection and setting intentions, not just at the new year but at any pivotal moment.  I believe in the philosophy of 'slowing down to speed up,' and I encourage you, as entrepreneurs, to give yourselves permission to p...

This week I'm excited to have Ali Mapletoft to talk about visual identity and the impact it can have on your brand. Ali is a coach, director, and multidisciplinary artist who has helped several women stand out visually and step out of their "Good girl" conditioning. Today we explore the power of visual representation and look at a few ways you can use it to shape your business and pivot. Here are...

In today's episode, we’re talking all about offer suites and their crucial role in your business’s growth. I’ll share my personal insights and the evolution of my own offer suite, and discuss how listening intently to client needs led to my realisation that a one-size-fits-all approach isn't always effective. Together, we’ll learn how to identify the needs of different client types and tailor your...

As we approach the holiday season, it's natural to slow down and reflect. In today’s episode, I'm here to show you how this downtime can actually benefit your business. With my three simple tips, you'll learn to plan ahead effectively, set and respect boundaries, and embrace genuine rest. Whether you're just starting out or are well-established, join me to discover how stepping back can lead to mo...

Diving into the crucial decision of when to hire a creative director, this episode is a treasure trove of insights for business owners and marketers.  Today, I’m guiding you through the journey of enhancing your brand with a creative leader.  Whether you're mulling over a brand makeover, or aiming to revitalize your marketing, this episode brings the know-how.  From my experience hi...

Welcome to this week’s very special episode, where we delve into the reasons behind business stagnation. Today, I’m joined by sales expert and business mentor Sara Dalrymple.  Together, we'll dissect the common pitfalls that keep businesses stuck and reveal how to balance sales and systems for sustainable growth.  Whether you're puzzled by inconsistent sales or struggling with overcompli...

Episode 50    In today’s episode I will be talking about how to turn your group programme evergreen.  In this episode I want to highlight a key point: things don't have to be hard to be good.   Trusting in your approach can lead to a successful, manageable business. It's about believing in your method and wanting it enough.    Here are the highlights:   (04:10) C...

In today's episode, we’ll be unravelling the secret to creating ads that practically pay for themselves. If you're dreaming of a business that brings in consistent high-ticket clients, this one’s for you! I'll share my tried-and-true strategies from years of experience and over a million pounds in ad spend. We'll explore the power of  simple yet effective marketing, and how to make an irresis...

Do you ever get CEO envy? Today, we're breaking down what it really takes to be the boss of your own biz. Forget the techy tools; we're talking mindset, time value, and game-changing systems. Get ready to scale without burnout. Tune in! Here are the highlights: (3:12) Entrepreneurship and business management. (7:43) Hiring for a business, prioritizing tasks, and delegating effectively. (12:41) Hir...

Whether  you’re already running ads, or you’re early on in your business journey… Then this episode is still for you! If there’s one area of your business that has a clear correlation with how many sales you're going to make, it's the size of your mailing list. Your mailing list has a vast impact on how much money you make. So, join me today as I bring you three organic and easy ways to grow...

Ever wondered what it's like to juggle a thriving business and family life? Spoiler: It's no walk in the park. Join me as I let you in on how my life outside of business shapes the business itself. Tune in to hear about my journey, discuss the chaos of daily routines, and share how setting boundaries saved me from burnout. Here are the highlights: (1:49) Parenting autistic and ADHD children with l...

Whether you’re getting started in business or you have been doing it for many years, it's okay to aspire for more! There are many causes, people and projects that could benefit from you making more money and excelling in business. However, most of us find it really hard to raise our prices which holds us back from achieving great things in business. In this episode, I want to empower you to get to...

This week’s episode is one of my favourite subjects. I’m going to be truthful and admit that very early on in business, I was able to recognise that I wasn’t that good at selling.  Don't get me wrong, I am brilliant at marketing, but I used to struggle a lot when it came to converting on sales calls. Years later, I've had the opportunity to work with different sales mentors with unique values...

If you’re listening to this, chances are you’ve come across varied opinions about the right way to get your business to the next level. The truth is being evergreen can be pretty straightforward, but it is important to understand that it can also look entirely different from business to business. Well, this episode is for you if you want to find out if your business is really ready for evergreen m...

My guest this week is the amazing Debbie Edwards... Debbie is an entrepreneur, speaker, investor and high performance and leadership coach working globally with entrepreneurs, CEOs and senior executives. With over 30 years experience working in challenging sectors, including the military, Debbie has years of experience in growth, strategy and cultural change working with teams and individuals on s...

Welcome to this week's episode! In this episode I will be talking to you about the number one mistake holding you back from making more sales.. Want to know more? Listen up! Here are the highlights:   (03:41) The fear of following up  (07:49) The importance of following up  (11:48) Opening up a conversation   

Are you ready to increase sales over the next quarter?  Well, then listen up.  This episode is super snackable.  I’m bringing you three solid and simple ways to help you have a stronger quarter.  Join me.  Here are the highlights: (4:16) Having a plan (8:13) Marketing and promotion (12:54) Nurture strategies (18:03) Invitations You can check out The One Academy HERE. To fi...

A profitable group programme is the foundation to an infinitely scalable coaching business. So of course, I have dedicated TWO episodes to going in depth on what’s required to create one. (Possibly one of my most useful podcast episodes to date, if I do say so myself.) Not only that, but you’re also getting access to the profitable programme calculator housed inside my new digital home, The One Ac...