Make More Money without Selling Your Soul

Today, I'm discussing a topic that's close to my heart and a bit vulnerable for me to share: having the courage to be disliked. This episode isn't about referencing books or theories; it's about real, raw personal experiences. We'll explore why it's essential to embrace the possibility of not being liked and how this ties into our deeper business strategies and personal growth. Let's talk about wh...

Today, we explore whether you’re putting enough effort into growing your marketing list—a fundamental yet sometimes neglected aspect of business. If you find yourself worrying about not making enough sales, constantly creating new offers, or considering lowering your prices, it's time to rethink your approach. I'll share three telltale signs that you might not be focusing enough on list building,...

In today’s episode, we're diving deep into how to effectively turn your social media followers into sales. I’ll reveal a simple three-part formula that clearly indicates whether your Instagram is set up to generate sales, and why many fail despite knowing these steps. We'll explore the importance of defining the unique, valuable problem you solve and how to communicate this in a way that resonates...

Today, we're tackling a counter intuitive topic: when having a team might actually slow down your business growth. While teams are often seen as essential for scaling, they can also complicate dynamics and divert focus from core activities. Join me as I share personal experiences and insights from managing teams that ranged from just me to eight members, discussing the challenges and strategies fo...

Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model. While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come to recognise its limitations. This episode is a can...

Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected. As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer. I'll share actionable insights and personal experiences to help you tweak and evolve your offerings eff...

In today’s episode, we delve into ADHD business hacks, building on my episode about “Is ADHD actually a superpower?” While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have been valuable both to myself and my clients, so I knew I had to share them with you. We'll explore strategies to harness these traits effectively, focusing on maintaining inter...

Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead. We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group programs. This episode is packed with actionable adv...

Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist. Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands. Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil essential strategies to leverage podcasts effectively...

Today, I’m sharing a controversial growth hack that isn’t flashy or about quick financial leaps. Instead, I dive into the sustainable ways to grow your business. Despite the high-energy claims of turning quick profits in the online business world, I've discovered that understanding and replicating the source of your revenue—while maintaining personal health and energy—is what really contributes to...

In today’s episode, we dive into why learning more isn't always the answer. After four years as a personal brand and mentor, I'm sharing three key insights that have shaped my journey and success in the digital marketing space. Discover how focusing on the essentials, avoiding the trap of mentor-hopping, and recognising that imperfection does not equal failure can dramatically streamline and enhan...

This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients. This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impresses your industry peers. Tune in to shift your co...

Join me this week as I chat with the fantastic Eva Couto, a brand designer and strategist from Porto, Portugal. With her unique approach to branding, Eva has helped transform the online presence of creative solopreneurs and badass small business owners. We dive into the essential aspects of branding, uncover common misconceptions, and discuss the transformative impact good branding can have on you...

Join me in today’s episode as we explore how to maximise your growth and satisfaction in any coaching or group program environment. Whether you’re participating in a mastermind, running one, or engaging with a coach or mentor, understanding both perspectives is crucial. I’ll share insights from three years of running my own mastermind, the importance of creating safe, supportive spaces, and how cl...

Today, I'm diving deep into a common pitfall for seasoned business owners - overcomplicating sales funnels.  I’m exploring why more isn't always better when it comes to creating passive revenue streams and scaling your business.  Whether you're well into your entrepreneurial journey or just starting out, this episode will bring you invaluable insights on streamlining your strategies for...

In today's episode, we're diving into why your online messaging might not be converting. We'll explore common pitfalls that many online business owners face and how to overcome them. I'll share insights from my experience helping hundreds of clients, offering you practical tips to enhance your messaging across platforms from social media to email marketing. Let’s learn to attract and convert your...

In today's episode, we're taking a deep dive into the world of self-publishing and traditional book routes with guest expert Erin Chamberlain. With nearly two decades in the publishing industry, Erin brings a wealth of knowledge and inside tips on how to turn your book idea into a reality. We explore everything you need to know about navigating the publishing world, from deciding the right time an...

In today's episode, I’ll be stepping away from business advice to share something deeply personal: my journey to getting married for the second time. This episode isn't about marketing or business growth. Instead, it's about the human experience behind the entrepreneur. From being a single mum and overcoming life's hurdles to finding love unexpectedly, I open up about the blend of joy and challeng...

In today’s episode, we're diving into the crucial world of cash flow. Ever felt like managing your business finances was a rollercoaster of stress? You're not alone. Today, we're breaking down the highs and lows of financial management, from the fears of falling into debt to the pressure of paying the team, and the extreme steps we sometimes take hoping for success. I'll be sharing some of my prac...

Today's episode peels back the curtain on a pivotal moment in one of my launches. While the launch was overall successful, I made one small tweak that altered its course significantly. I'm here to share that not all experiments lead to success, but every "failure" is a treasure trove of insights. Join me as I dive into the nuances of launching, from the importance of direct communication to the in...

In today’s episode, we're tackling the "sticky middle" phase many of us face after hitting the six-figure mark. It's that point where you've achieved a significant milestone but find yourself wondering, "What now?" I'll talk about the challenges and uncertainties that come with maintaining and scaling your business beyond six figures. We'll discuss the importance of communication, advocating for r...

Have you ever felt outpaced by the ever-changing social media landscape? Well, you're not alone. Today, we dive into how to measure real success on social media, beyond just chasing trends. We'll break down three crucial strategies to not just navigate but thrive on social media: generating demand converting interest into sales retaining customer loyalty through your content Whether Instagram is y...

In this week’s episode, I’m here to shed light on the power of numbers in scaling your business. We'll dive into how understanding your financials is key to forecasting, investing confidently, and ensuring long-term success, all without sacrificing what matters most to you. Whether you're just starting out or aiming for seven figures, join me as we explore the essential numbers that drive sustaina...

In this week’s episode, we’ll explore the relevance of webinars and masterclasses in today's marketing landscape. We'll discuss the importance of finding what resonates with you and your business, debunk common myths, and dive into making masterclasses a powerful part of your strategy. Whether you're considering evergreen marketing or refining your current approach, this episode is packed with act...

In this week’s episode, we're joined by Tamu Thomas, a transformational life coach and and former social worker, specialising in helping women achieve work-life harmony by aligning with their nervous system for holistic well-being. Tamu discusses her upcoming book, "Women Who Work Too Much: Break Free from Toxic Productivity and Find Your Joy," offering insights into overcoming systemic pressures...