Felix Kilbertus, Wolfgang Philipp
Make It Pretty Please
Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility. Hosted by Felix Kilbertus and Wolfgang Philipp.
Author
Felix Kilbertus, Wolfgang Philipp
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Podcast website
Latest episode
Jun 28, 2026
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Episodes
What If Our Why Isn’t Convincing Anymore? 28.06.2026 1:00:55
When the original "why" loses its power, brands often mistake recognition for meaning. Explore the ideas behind this episode on our website:make-it-pretty-please.com/s1e5-what-if-our-why-isnt-convincing-anymore/
From a Brand Perspective: Does This Product Belong to Us? 14.06.2026 53:30
Not every market opportunity is a brand opportunity. As portfolios expand and technologies converge, brands need clear criteria for deciding which products strengthen their identity — and which dilute it. https://make-it-pretty-please.com/s1e4-from-a-brand-perspective-does-this-product-belong-to-us/
From a Product Perspective: How Can Brands Grow in the New Era? 31.05.2026 48:43
In an industry shaped by convergence, growth no longer comes from adding features alone, but from creating clearer meaning.
What Is This Vehicle Supposed to Change for Our Brand? 31.05.2026 42:53
A vehicle should not only expand a portfolio — it should reinforce or strategically evolve what the brand stands for.
Why Are We Building This Car at All? 31.05.2026 52:22
Many OEMs are optimizing products before fully clarifying what those products are supposed to mean.
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