Felix Kilbertus, Wolfgang Philipp
Make It Pretty Please
Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility. Hosted by Felix Kilbertus and Wolfgang Philipp.
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Felix Kilbertus, Wolfgang Philipp
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Neueste Folge
28. Jun 2026
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What If Our Why Isn’t Convincing Anymore? 28.06.2026 1:00:55
When the original "why" loses its power, brands often mistake recognition for meaning. Explore the ideas behind this episode on our website:make-it-pretty-please.com/s1e5-what-if-our-why-isnt-convincing-anymore/
From a Brand Perspective: Does This Product Belong to Us? 14.06.2026 53:30
Not every market opportunity is a brand opportunity. As portfolios expand and technologies converge, brands need clear criteria for deciding which products strengthen their identity — and which dilute it. https://make-it-pretty-please.com/s1e4-from-a-brand-perspective-does-this-product-belong-to-us/
From a Product Perspective: How Can Brands Grow in the New Era? 31.05.2026 48:43
In an industry shaped by convergence, growth no longer comes from adding features alone, but from creating clearer meaning.
What Is This Vehicle Supposed to Change for Our Brand? 31.05.2026 42:53
A vehicle should not only expand a portfolio — it should reinforce or strategically evolve what the brand stands for.
Why Are We Building This Car at All? 31.05.2026 52:22
Many OEMs are optimizing products before fully clarifying what those products are supposed to mean.
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