John Barrows
Make It Happen Mondays - B2B Sales Talk with John Barrows
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.
Author
John Barrows
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Doug Winter: Efficient Sales & Partnerships for a Streamlined Go-to-Market Motion 04.09.2023 57:06
Host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with guest Doug Winter, CEO and Co-Founder of Seismic, a leading sales enablement company. As an Engineer turned Entrepreneur, Winter shares his insights on the importance of partnerships for efficiency in the go-to-market motion, discusses the phases of a company's sales enablement j...
Jason Bay: Coaching, Multi-Threading and Uncomfortable Conversations. 28.08.2023 50:04
Jason Bay, the founder and CEO of Outbound Squad, is a seasoned sales professional with a wealth of experience in coaching and training both sales teams and individuals. We discuss the current state of sales coaching and the impact of artificial intelligence (AI) on the industry. Jason, like many others, believes that AI will have a significant short-term impact, particularly in coaching. He highl...
Gil Allouche: Optimize Sales and Marketing Strategies to Break Through the Noise 21.08.2023 59:57
Gil Allouche is the co-founder and CEO of Metadata, a marketing operating system. Join us as we dive into the importance of building and selling in tandem, exploring topics such as Account-Based Marketing, the impact of AI on organizations, and the power of personal branding. Gil shares his insights on the vital relationship between sales and marketing, emphasizing the need for collaboration, trus...
John Vagueiro - Genuine Optimism vs. Toxic Positivity 14.08.2023 55:32
John Vagueiro is an eternal optimist. He’s also the founder and CEO of Adapting Social, a digital marketing agency that validates and elevates small businesses to help them become authorities in today’s competitive world. In this week’s episode, John Vaguiero talks about how he has become a very hopeful and optimistic person despite childhood poverty, adversity, anxiety, and other mental health is...
Kelley O’Keeffe - Closing the Entrepreneur Gender Gap 07.08.2023 57:58
As the founder and CEO of Empowered Engagement, Kelley O’Keeffe has dedicated her professional career to helping women thrive in executive roles. She worked as a tech sales executive for years, but when fertility issues made it difficult for her to work the long hours required in the corporate world, Kelley chose entrepreneurship. Today, she spends her time repairing broken talent pipelines and ho...
Jim Fielding - Authenticity Is Your Superpower 31.07.2023 1:02:33
Jim Fielding is a busy man. He’s the president of the Archer Gray Co-Lab Group, the author of All Pride, No Ego : A Queer Executive’s Journey to Living and Leading , and a leader of consumer product groups with prominent brands like Disney, Dreamworks, and Twentieth Century Fox, among others. In this week’s episode, John and Jim talk about some of today’s most pressing topics, such as our sk...
Rowan Tonkin: Transparency and Trust: The Key to Sales and Marketing Success 24.07.2023 1:01:31
As the CMO at Planful, Rowan Tonkin is uniquely positioned to discuss one of today’s hottest topics: the gap between sales and marketing. In today’s episode of Make It Happen Monday, John and Rowan explain how a lack of marketing transparency paired with the microanalysis of sales professionals’ performance can drive a wedge between departments and stunt a company’s growth. Rowan provides some val...
Adam Jay - Authenticity in a Culture-First Environment 17.07.2023 54:23
Adam Jay is the founder and owner of Adam Jay Consulting and one of Demandbase’s top 25 sales executives for 2023. After getting his start in tech sales, Adam quickly advanced into leadership positions and discovered the importance of culture-first leadership. Listen in as Adam and John talk about the differences between leadership and management, the importance of encouraging authenticity, and th...
Jeremy Chen - The Art of Cold Calling: Tactics for Success 10.07.2023 44:29
In this episode John goes back to his roots and talks tactics with cold calling expert Jeremy Chen. Jeremy started his career as a door-to-door salesperson for a telecom company and worked his way through the ranks. In today’s episode of Make It Happen Monday, John and Jeremy hone in on the practice of cold calling, why so many sales professionals avoid it, and why it is still relevant in today’s...
Cassie Petrey - Taking the Leap and Living Your Dreams 03.07.2023 49:41
As the co-founder and co-CEO at Crowd Surf, Cassie Petrey helps some of the world’s most incredible talent - including Britney Spears, the Backstreet Boys, and others - connect with their fans. In today’s episode of Make It Happen Monday, Cassie shares her extraordinary perspective on starting with virtually nothing and working her way to the top. Listen in as Cassie and John discuss the simi...
Tiffani Bova - Why the Customer Isn’t Really Always Right 26.06.2023 57:12
Tiffani Bova is a bestselling author and keynote speaker, and she’s also a Growth and Innovation Evangelist at a top Customer Relationship Management software company. She has seen the tech industry evolve spectacularly over her nearly 30-year career, and she’s an expert in customer success and growth. In today’s episode, Tiffani and John discuss how the over-engineered sales processes design...
Adam Apps: How Not to Be a Shitty Sales Leader 19.06.2023 1:00:06
Adam Apps got his very first job at the age of seven, and since then, he’s made it his mission to excel in everything he does. While a career in sales was never on his radar growing up, he now has more than 20 years of experience in tech sales, and he’s especially focused on discovering the things that make some sales leaders better than others. In today’s episode, John and Adam talk about Adam’s...
Jason Inouye - A True Story of Sales Success 12.06.2023 57:33
Jason Inouye knows a thing or two about filmmaking, and his professional career is dedicated to connecting artists with the tools they need to elevate their skills. In today’s episode of Make It Happen Monday, he discusses how he leveraged John’s training and coaching to level up his sales game and develop professional relationships with major brands. Listen in as Jason explains how he propelled h...
Jaime Diglio - Embracing Your Superpowers in the Age of AI 05.06.2023 1:00:46
With more than 20 years of experience in leadership roles with companies like Microsoft and Gartner, Jaime Diglio knows firsthand what it takes to thrive. As the CEO of inFirst Consulting, she trains sales professionals and leaders to put their best foot forward in every interaction. Listen in as Jaime and John talk about the importance of embracing your own personal value proposition, honing your...
Pablo Dominguez: Agility: The Real Competitive Edge 29.05.2023 52:33
Pablo Dominguez spends most of his days partnering with portfolio companies to help them build their teams, but he’s also an incredible author. His new book, “What A Unicorn Knows,” focuses agility and lean business practices. In today’s episode, John and Pablo talk about the reasons why agility is the key to sustainable growth in today’s unique market, the differences between strategic planning a...
Drew Sechrist: The True Power of Your Personal Network 22.05.2023 1:05:40
Drew Sechrist is the founder and CEO of Connect The Dots™, an organization that uses innovative AI to help people discover new connections in their email metadata. As Salesforce.com ’s 36th employee, he helped that company grow from $0 to more than $1 billion in revenue. In today’s episode of Make It Happen Monday, John and Drew talk about the impact Salesforce.com had on their i...
JB's Keynote - Continuous Growth Mindset 15.05.2023 53:32
In this episode John takes a different approach and instead of interviewing a guest he shares his deeply personal keynote speech that he has only delivered once before. In this keynote John shares the challenges he has faced over the past few years ever since his father died and the journey he has been on to find the characteristics of companies and people who always seem to keep growing even...
Scott Barker: Adapting to the Changing Sales Landscape 08.05.2023 1:01:26
Scott Barker’s career in sales has been incredibly successful. He’s been a sales manager, a business development representative, and even a strategic advisor for some incredible organizations. Most recently, he co-founded and became a partner of a venture capital fund known as GTMfund, and he’s seen firsthand what it really takes for an early-stage company to get off the ground. Listen in as John...
Valerie Fridland: Like, Literally, Dude 01.05.2023 1:01:21
Valerie Fridland is a professor at the University of Nevada at Reno, and she earned a PhD in the interesting and important field of sociolinguistics. She recently authored “Like, Literally, Dude: Arguing the Good for Bad English,” a book that examines the relationship between language and society. In today’s episode, John and Valerie explore the impact of language on our everyday lives and discuss...
Dr. Howard Dover: The Economy, Tech, and Education Triple Threat 24.04.2023 53:40
Dr. Howard Dover is the a sales coach and director of the Center for Professional Sales at the University of Texas at Dallas, and he has years of experience in sales, marketing, and education. Dr. Dover believes that rising interest rates, technology, and ineffective education have created a serious problem in the sales profession, but there is still light at the end of the tunnel. Listen in as Jo...
Rhonda Petit: The Link Between Authenticity and Success 17.04.2023 51:43
Rhonda Petit has been in sales her entire professional life. She was influenced by her parents - a police officer and a nurse - who found their purpose and calling as incredibly successful Amway sales reps. Today, she’s a successful author and sales coach who helps sales professionals find their own purpose by focusing on emotions, beliefs, and mindsets. In today’s episode of Make It Happen Monday...
Ulf Arnetz: Implementing Executive Strategies that Work 10.04.2023 50:02
Ulf Arnetz has founded several incredible companies and describes himself as a serial entrepreneur. He’s the founder and chairman of Howwe Technologies, which is a unique platform designed to help CEOs plan, implement, manage, and align their strategies through to the front line. In today’s episode, Ulf and John discuss the ability to predict trends at just the right time and why it’s an entrepren...
David Weiss: Discovery - How MEDDIC Changed his life 03.04.2023 49:28
As a coach, author, speaker, and podcaster, David Weiss is a busy man. He’s also the founder and CEO of DealDoc, and he’s the CRO of The Sales Collective, an organization that helps companies use science and data to increase revenue. In today’s episode of Make It Happen Monday, David and John have a very tactical conversation centered around discovery in sales, and David explains the M...
Téa Angelos: Applying “Smart Moves” in Every Aspect of Life 27.03.2023 44:39
As the founder of the Smart Women Society, Téa Angelos has dedicated her professional life to empowering women. Her latest book, “Smart Moves,” offers personal and professional advice on more than 130 life topics, including money, love, business, and much more. In today’s episode of Make It Happen Monday, John and Téa talk about a variety of topics in her latest book, including everything from max...
Greg Kihlstrom: How Customer-Centric Experiences Drive Sales 20.03.2023 50:32
The line between sales and marketing has grown increasingly blurred in recent years, and it has led to anxiety, controversy, and fear. In today’s episode of Make it Happen Monday, Greg Kihlstrom brings that line back into focus. Greg is a global speaker, entrepreneur, consultant, and author of 11 books that focus on a wide range of topics like agility, marketing, digital transformation, and more....
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