Make It Happen Mondays - B2B Sales Talk with John Barrows

As the VP of Enterprise Partnerships of JumpCrew, an outsourced sales and marketing partner, Jarron Vosberg knows a thing or two about boosting conversions and improving sales. In today’s episode of Make It Happen Monday, John and Jarron talk about the importance of treating everything like an experiment and how to align those experiments with specific outcomes. Jarron also discusses his take on t...

As a current Expert Partner in B2B Marketing for Bain & Company and a former CMO for companies like Vonage and Mongo, Rishi Dave has experienced the challenges of misaligned sales and marketing teams firsthand. In today’s episode, Rishi discusses how to improve the relationship between sales and marketing in a way that promotes agility and produces better results in a modern market. Rishi and...

Numerous industries are fraught with disruption and change, and it seems as if there’s a new crisis around every corner. While some companies crumble under pressure, exceptional leaders use these crises as opportunities to learn new behaviors, accelerate their performance, and better understand the business. In today’s episode, Carol Kauffman and David Noble, successful CEO coaches and co-authors...

Elizabeth Andrew is a highly successful strategic advisor, VP of Sales, and TEDx speaker, but her path to success has been anything but linear. She started working in the investment industry after college, but took a 17-year hiatus to raise children. Despite struggling to reenter the workforce years later, she found her place in tech sales. In today’s episode of Make It Happen Monday, Elizabeth ex...

As major companies lay off thousands of people and replace them with AI-driven software like ChatGPT, fear and concern continue to grow among professionals in sales and other industries. Eric Nowoslawski & Varun Anand, the innovators behind  Clay.com , are helping companies of all sizes find opportunities in the era of artificial intelligence. They believe that AI actually creates  m...

Soren Kaplan has both a master’s degree and PhD in organizational psychology, and today, he’s a bestselling author, keynote speaker, Inc. Magazine columnist, and founder of multiple organizations. We’ve all heard of IQ and EQ, but Soren believes that XQ - or experiential intelligence - guides much of our lives at both the personal and professional levels. Rather than allowing his past experiences...

In 2009, Graham Cochrane was laid off from his job, and he had to go on food stamps to provide for his family. By learning more about living with intention and the difference between scarcity and abundance mindsets, he was able to found The Recording Revolution, a multi-million-dollar recording company, in that same year. Today, Graham is the author of “How to Get Paid for What You Know,” serves a...

Despite majoring in molecular biology in college, Anthony Nava decided he didn’t want to spend his entire life in a pharmacy or lab. From his humble beginnings in sales at Target, Anthony eventually became the Senior Sales Development Manager at Crunchbase. In today’s episode of Make It Happen Monday, Anthony tells the tumultuous story of finding his true calling, which turned out to be quite diff...

As a Wall Street Journal best-selling author, international speaker, and professional consultant with a PhD in communications, Dr. Cindy McGovern is known as the First Lady of Sales. In today’s episode, Dr. Cindy breaks down the misconceptions surrounding sales, discusses the right mindset for a successful sales career, and explains how to leverage sales skills in every aspect of life. Dr. Cindy a...

Jenna Rogers is the Vice President of Growth at Sales Assembly and the founder of Career Civility. She’s a self-described “corporateur” who has made it her mission to help people have more impactful discussions in the workplace. In today’s episode of Make It Happen Monday, Jenna discusses tough topics like the generational divide, male advocacy, and the differences between cancel and accountabilit...

When it comes to getting the most out of partnerships, Russell Bradley-Cook is a pro. He has a strong background in sales and currently serves as HubSpot’s EMEA App Partner Manager, where he builds and maintains partnerships with some of the leading SaaS companies in Europe. In today’s episode, Russell explains the ecosystems associated with professional partnerships, the importance of leading wit...

As the most popular and most downloaded Make It Happen Monday episode of all time, this conversation with Chris Voss is all about the power of negotiation. Chris is an ex-CIA agent and expert negotiator, the founder of the Black Swan Group, and the author of Never Split the Difference , an incredibly popular book about negotiation. Today, Chris is the world’s top negotiation coach. In this episode...

Angela Kristen Taylor is the founder of Integrative Productivity, a coaching and consulting firm that focuses on the emotional side of productivity. In today’s episode of Make It Happen Monday, she discusses the emotional productivity connection, how negative self-talk leads to chaos, and how entrepreneurs and independent business owners can overcome that chaos to lead more productive and meaningf...

How do you gain a new perspective on life? For sales coach Ian Koniak it took a brush with death, making peace with his family, and getting sober. He discovered “a calling of helping” and today he encourages a life of integrity, where “your actions and your behaviors match your thoughts.” In pursuing sales or other goals he urges patience and faith, which he equates with “the ability to see succes...

Paul Magnone, an engineer who heads global strategic alliances for Google, just co-wrote a book about hunches. In “Decisions Over Decimals” he advises readers to use both gut and numbers because, he argues, good decisions require “understanding the data, but also listening to your intuition.” He says engineers typically “go to the numbers,” and “high flyers … will go to gut instinct.” To improve t...

From an idyllic early childhood to enduring “unbelievable racism” as a teenager, sales and LinkedIn coach Niraj Kapur learned to adapt. After facing mental health challenges and “a horrendous divorce,” Niraj was ready to rebound — then the pandemic hit and his income went to zero. He threw himself into his consulting business, Everybody Works In Sales, and devised ways to make sales connections on...

Daphne E. Jones is no stranger to adversity. As a young black woman interested in a STEM career, a career counselor once told her that she should be a secretary. Instead of blindly following this so-called “professional” advice, Daphne developed a plan to change the impossible to the inevitable. Since then, she’s held numerous executive and leadership positions with companies like IBM, Johnson &am...

Growing up in Israel, Udi Ledergor studied magic, music, and puppeteering. He uses showbiz skills today, not on a stage but in business conference rooms as chief marketing officer for Gong, one of the hottest and fastest growing tech companies in the world right now. “I see B2B marketing as a way of performing to an audience and creating a show, creating truth and experience,” he says. As the 13th...

From working his way up the ladder at Oracle to becoming a top executive at customer experience management platform Sprinklr, Mark Siciliano has invested in people. He reveals what he’s learned in the last quarter-century about sales, sales enablement, and what it takes to make an impact on people’s lives — both customers and colleagues. Treating others as they want to be treated “seems old school...

The booming psychedelic industry offers hope to those with psychological challenges as well as opportunities for workers and investors, according to two pioneers in the business. Jay Godfrey and Richard Meloff left investment banking to create Nushama, a network of psychedelic wellness centers. Jay says his first experience with supervised use of psychedelics “uncovered things that I couldn't unco...

Sales, social media marketing, and entrepreneurship coach Stacey Hall says many of us are in need of an alignment. Her new book “Selling from Your Comfort Zone: The Power of Alignment Marketing” argues that knowing yourself is essential for success in business. “You get into alignment with yourself, you get into alignment with the company that is selling something you can get behind,” she tells Jo...

Sales is one of the only professions in the world where we’re expected to take a training or read a book and immediately apply what we learned to a real-world scenario without much practice. Most athletes spend over 80% of their time practicing and less than 20% of the time playing the game. Jonathan Mahan and Jordana Zeldin of The Practice Lab discuss with John the difference between practice, ro...

Salespeople are free to be “who we can be,” says Nikki Ivey, who used a career in sales to leave life in the housing projects far behind. From first working at a used car lot in Hinesville, GA., she rose to become a newly hired key executive at John’s company, JB Sales. As a director of training she wants to lead by example, and as a Black female executive in corporate America, “it's definitely ab...

John Costigan (JC) has been in Sales and Sales training well before John Barrows (JB) got into the industry. JB has been a long time fan but the two never actually met until one day JC reached out to JB one day on LinkedIn with a message “it’s probably time we need to talk. I really admire what you’ve done to represent our space. ”During their first call it was evident they shared similar values a...

The majority of salespeople aren’t aware of Neuro-Linguistic Programming (NLP) and how it can help in the sales process. If you haven’t heard of this (and even if you have), you’ll want to listen in to my conversation with Valerie Fischer, co-owner of The Conversion Engine and an NLP-Certified Practitioner. I was introduced to NLP early in my sales career but didn’t really get too deep into it bec...