Make It Happen Mondays - B2B Sales Talk with John Barrows

John Barrows is joined by Becc Holland, CEO and founder of Flip the Script. John and Becc have known each other for year and been "competitors" in that they both have focused on prospecting training for the majority of their careers. In working with her colleague Keenan at GAP selling, Becc has a new focus on the importance of Discovery and has spent the past few years diving deep into unders...

Charles Lu, VP of Operations at LexCheck, infuses innovative AI into the legal aspects of sales to streamline processes. This episode delves into the dynamic between sales and legal teams. You'll learn the importance of early legal involvement, creating a collaborative playbook, and using empathy to navigate contract negotiations. This conversation dives deep into the integration of AI in legal re...

Sales expert Bob Marsh, with a 20+ year track record, including raising venture capital, and selling companies, shares insights on 'selling with simplicity' on today's episode. His credentials include being awarded the 2022 CRO of the year award and Demandbase Top 25 Sales Executive to Learn From. John and Bob share insights on making authentic connections, balancing sales volume with quality inte...

Jason Tan is a B2B tech expert in AI and the founder of Engage AI. In this episode John leads to conversation on the challenges and opportunities presented by AI, incorporation of personal touches in automated processes, and how technology can enhance human connections while posing potential risks. They also delve into the concept of a 'second brain' to assist with memory and engagement on platfor...

Tony Dicks joins host John Barrows as the CRO of CloudTask—Bringing The Convenience of B2C E-Commerce to B2B Sales Outsourcing. With shared wisdom on AI's role in sales, strategic uses of ICPs, and the evolution of the SDR model, listeners will gain insights into improving top-funnel sales issues and managing outsourcing effectively. An informative dive into aligning company expectations and adapt...

Brian Will, a seasoned entrepreneur with over 35 years of experience, shares powerful insights on negotiation and overcoming sales objections. Brian's multifaceted background, from military service to business ventures, offers great perspectives on the psychology of sales, strategies to address mistrust, the importance of active listening, and the criticality of preparation. This episode is jam-pa...

Gabe Lullo, CEO of Alleyoop and seasoned leader with experience managing over 1500 SDRs, joins John Barrows to revamp the Sales Development Representative role. They advocate for full-cycle SDRs grounded in connection, curiosity, creativity, and collaboration. Gain insights on the SDR function evolution, balancing technology and fundamentals in sales, and strategies for authentic customer engageme...

King of Sales   Jeffrey Gitomer, renowned sales expert and author of 'The Little Red Book of Selling,' joins John Barrows on this podcast to dive deep into sales strategies and cold calling. They cover value-driven sales ideas, gaining insights from sales teams, and the significance of building trust. Jeffrey and John also discuss AI in sales, highlighting that while it can assist, it cannot...

Sales guru Mike Weinberg, consultant, coach, speaker, and bestselling author, joins host John Barrows on today's episode to explore the nuances of sales management. They explore insights on transitioning from an individual contributor to a first-time sales manager, recognize the importance of coaching, and discover how to navigate the evolving landscape of sales with an emphasis on accountability...

John is joined by Ryan Barretto, president at Sprout Social and a seasoned sales leader and executive in the technology industry. Ryan shares his insights on sales enablement, coaching, the future of AI in sales and the evolving role of sales professionals. John and Ryan touch on the importance of investing in young professionals, leveraging social media data, and the power of a product-led growth...

John Barrows is joined by Collin Mitchell, the VP of Sales at Leadium and host of the sales podcast "Sales Transformation". Collin shares his inspirational journey from limited educational opportunities to success in the sales industry. He also touches on the impact of AI in sales, the evolving role of sales professionals, and the importance of personalization in communication. Tune in for valuabl...

In this episode, John Barrows engages in a thought-provoking conversation with Carole Mahoney, an expert in sales and coaching. They dive into the power of clarification questions, the neuroscience behind building trust, and the value of asking unique and meaningful questions in sales. Carole's mission to change the negative perception of sales, her advocacy for women in the industry, and her insi...

John sits down with CEO and Founder of Work On Your Game Inc, and former professional basketball player Dre Baldwin. Dre shares his inspiring origin story and discusses how he cultivated discipline and learned the game of basketball on his own. They dive into the mindset of basketball legends like Michael Jordan and Kobe Bryant, exploring the power of motivation, inspiration, and discipline. John...

John Barrows sits down with guest Matthew Buchalski to discuss the challenges facing sales representatives in today's rapidly changing landscape. They explore the importance of critical thinking, business acumen, curiosity, and emotional intelligence as skills that computers cannot replicate. The conversation addresses the negative impact of over-reliance on technology and emphasizes the need for...

John Barrows brings on guest Daniel Borodyansky to explore the use of AI tools in sales. Daniel, a strategic sales executive at Microsoft, shares his experiences with AI and provides a preview of workshops that explore the integration of AI in sales processes. They discuss the future of sales and the impact of AI, including the potential for comprehensive AI-driven sales platforms. John emphasizes...

Best selling author and sales expert Mark Raffan cuts through the noise to discuss the importance of empathy in the tech industry. Raffan highlights how the over-reliance on technology has led to a loss of connection with customers. Through personal experiences and practical advice, listeners will gain insights into negotiating with empathy, handling pricing challenges, and understanding the chang...

John Barrows is joined by Eduardo Briceño, the co-founder of Mindset Works and author of "The Performance Paradox: Turning the Power of Mindset into Action." With over 9 million views on his TED Talks, Eduardo delves into the concepts of fixed versus growth mindsets and the chronic performance trap. Eduardo offers insightful tips on how to cultivate a growth mindset, maximize your potential, and a...

Ryan Staley, founder and CEO of Whale Boss, discusses the role of AI in B2B sales and its potential impact on the future of the industry. Ryan shares his expertise on leveraging AI for sales reps, providing insights on where to get started, tactical applications, and understanding ideal customer profiles for messaging. The conversation also explores the significance of a "Chief AI Officer" in sale...

Joel Bein, the Chief of Content and Coaching at Career Hackers, shares insights on overcoming limiting beliefs, navigating imposter syndrome, and reengineering creativity. Joel's powerful process for uncovering and addressing deep-seated beliefs offers a transformative approach to personal growth and mental wellness. This conversation offers valuable insights on exploring childhood experiences, fi...

John welcomes entrepreneur, author and community builder Lloyed Lobo shares his experiences and insights on building his own startup and bringing it to eight figures in revenue. His unique background as a young refugee from Kuwait during the Gulf War has shaped his perspective on community-led growth. John and Lloyed also discuss his book, "From Grassroots to Greatness," and discover the 13 rules...

John Barrows is joined by guest Thomas Curran, a psychology professor, leading expert on perfectionism and author of "The Perfection Trap: Embracing the Power of Good Enough" which received raving reviews by thought leaders such as Adam Grant. Thomas believes that in a society that increasingly values achievement above all else, we must recognize that perfectionism is not a personal flaw, but a sy...

Host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with Joaquim Lecha, the CEO of Typeform. Joaquim shares his insights on how AI is transforming businesses and our lives. He discusses Typeform's vision of creating a human-like interface for online interactions and their use of AI in product development and operations. The conversation dives into the power of AI in lea...

Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, explores the strategies and challenges faced by businesses when it comes to partnerships and creating a supportive culture within a remote company. Alina shares her experiences growing up in Romania, her journey through different roles within organizations, and the importance of learning from others. From leveraging AI in coaching and conte...

Jason Zintak, CEO of 6Sense, discusses the importance of leveraging data and AI in sales and marketing. He explains how 6Sense's product and ideal customer profile have evolved. He highlights the value of partnerships for GTM and the essential qualities of a sales leader.  Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive wor...

Guest host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with Godard Abel, CEO and Co-Founder of G2. Godard shares invaluable insights into the world of software buying and selling from G2, as well as his 2 $400m+ exits SteelBrick to SalesForce and BigMachines to Oracle. He highlights the importance of building a trusted reputation, how te...