Madison and Wall

Madison and Wall Podcast

Business EN ↓ 93 episodes

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

Author

Madison and Wall

Episodes

Ep. 92: Why Same-Country TV Consolidation Won’t Prevent Decline, Vista’s Bid for Criteo, Indie Agency Growth Trends and More 10.07.2026 10:08

This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

Ep. 91: K-Shaped Ad Market, Comcast's NBCU Split And More 03.07.2026 11:00

This week on the M&W podcast Brian's back. He and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

Ep. 90: Hot CTV Ad Market, Hotter France 26.06.2026 9:49

This week on the M&W podcast - with guest co-host Greg McLelland joining Luke Stillman! - we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here! 18.06.2026 12:36

This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

Ep. 88: ChatGPT, Agentic CTV, Accenture-Whalar + More 12.06.2026 10:30

This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

Ep. 87: Coming Out Of The In-House 05.06.2026 9:35

This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.

Ep. 86: Exploring Advertising's Dark Matter 29.05.2026 10:05

This week on the M&W podcast we review our work of the week, including our continual exploration of where all of the money is coming from to fund the advertising industry's growth

Ep. 85: Retail Media, Retail Therapy and Retail Politics 22.05.2026 10:03

This week on the M&W podcast we review our work of the week including lots of retail related commentary + our take on the newest data from SpaceX on X's advertising business.

Ep. 84: Taskmasters and Ads Masters 15.05.2026 12:16

This week on the M&W podcast we review our work of the week and talk about the global ad economy with a very special guest: WPP's Kate Scott-Dawkins!

Ep. 83 A Flurry of Ad News and Furry News 08.05.2026 11:13

We review our latest work of the week, covering dozens of ad-supported companies who reported their quarterly earnings

Ep. 82: AdTech Stacks, New Meta, Google and Amazon Ad Numbers and a Complaint About Opacity 01.05.2026 12:12

We review our latest work of the week, including a piece on the evolution of ad tech stacks and the latest earnings from the biggest sellers of advertising, as well as a complaint about opaque numbers

Ep. 81: Agency Industry Overview, Creative Destruction, New Apple CEO and MOre 24.04.2026 9:56

We review our latest work of the week, including an overview of our latest in-depth report on the agency industry, how creative destruction (the Joseph Schumpter kind, not the end of agency kind) is supporting growth, the impact of Apple's leadership change and more

Ep. 80: Canoe Slaloms, AI's Impact on Agencies, Netflix's Latest Results and More 17.04.2026 10:45

We review our latest work of the week, which featured a discussion of current economic data, the latest earnings from Publicis, Havas, Netflix and MediaforEurope and more.

Ep. 79: OpenAI’s $100 Billion Goal, WPP Looks to Sell PR, Weak Broadcasting Trends and More 10.04.2026 9:48

We review our latest work of the week, which featured a discussion of current economic data, OpenAI’s reported forecasts for its advertising business, news about WPP potentially selling its PR agencies, Corus’ latest results and more.

Ep. 78: Economic Update, Publicis’ Sports Marketing Investment and More 03.04.2026 10:22

We review our latest work of the week, which featured a discussion of current economic data, Omnicom’s history vs. peers, sports marketing and more

Ep. 77: OpenAI Ad Revenue Sizing, Nielsen’s Gauge Changes, In-App Advertising and More 27.03.2026 11:38

We review our latest work of the week, which featured a discussion of sizing the opportunity for OpenAI’s advertising business, Nielsen’s news around The Gauge, Kantar’s latest results, in-app advertising and more

Ep. 76: The Trade Desk and Publicis, How Agencies Adapt to AI, Principal Trading News and More 20.03.2026 12:33

We review our latest work of the week, which featured a discussion of Madison & Wall's new report on AI and agencies, our analysis of a report from the ANA on principal trading, the dispute between Publicis and The Trade Desk and more.

Ep. 75: New Ad Forecasts! 13.03.2026 10:50

We review our latest work of the week, which featured a discussion of Madison & Wall's new ad forecasts, the latest economic news plus our latest observations on ad tech and more.

Ep. 74: Uncertainty and Advertising, The DHS Boost to the Ad Market And More 06.03.2026 10:52

We review our latest work of the week, which featured a discussion of the consequences of uncertainty on advertising, the impact of the Department of Homeland Security’s spending on advertising and more.

Ep. 73: Ad Tech M&A, Tariffs, WPP Large Client Data and More 27.02.2026 12:16

We review our latest work of the week, which featured the real-world impact of tariff policies, the latest earnings results on advertising in ad tech and with agencies, Infillion's acquisition of Catalina, WPP's large client data published via court filing and more.

Ep. 72: Omnicom and Walmart results, CAGNY commentary + News on The Trade Desk and Google 20.02.2026 11:26

We review our latest work of the week, which featured analyses of topics including agency earnings results via Omnicom, commerce media results via Walmart, packaged goods management commentary at CAGNY and news related to The Trade Desk and Google.

Ep. 71: AI, AI Owe: AI Ad Revenue, AI Capital Expenditures and Agentic Commerce Analysis; Changes at Dentsu, WPP and Omnicom; Analysis of Pinterest, Roku, AppLovin Earnings and More 13.02.2026 12:41

We review our latest work of the week, which featured extensive analyses of topics around AI and advertising, big news for Dentsu, WPP and Omnicom and a review of earnings at Pinterest, Roku, TF1 and others

Ep. 70: Saving Journalism (Or Not), New Businesses Formation = Ad Spend, Google, Amazon and Publicis Earnings, Marketer Commentary and More 06.02.2026 12:06

We review our latest work of the week, including our detailed analysis of the limitations of saving journalism with advertising, as well as earnings results from (and the AI impact on) Google, Amazon and Publicis among others.

Ep. 69: Meta's Growth, YouTube vs Barb, M&W Category Data and Much More 30.01.2026 13:12

We review our latest work of the week, including Meta's ad revenue growth, the global read-throughs on YouTube's dispute with UK-based Barb, the launch of Madison & Wall's proprietary category advertising data and more on local and national TV from Comcast and Charter.

Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More 23.01.2026 11:45

We review our latest work of the week including the impact of tariff threats related to the US' interest in Greenland, Netflix advertising, TikTok, P&G and WPP's news about its production business