Madison and Wall

Madison and Wall Podcast

Business EN ↓ 93 episodes

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

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Madison and Wall

Episodes

Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster 16.01.2026 35:02

On this week’s edition of the Madison & Wall podcast: a special cross-posting with the WPP Media Intelligence team! We discuss agentic commerce, bank earnings, TikTok’s World Cup plans, app advertising and more.

Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow 09.01.2026 10:09

We review our latest work of the week including how to tell how AI will or won’t move ad budgets, an analysis of the potential combination of Publicis and LiveRamp and a review of our latest data on independent agency growth rates.

Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data 19.12.2025 14:52

We review our latest work of the week including TikTok's sale of its US business, our new overview of "Alternative" DSPs, the latest measurement spat involving Nielsen and the VAB and an analysis of new economic data,

Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More 12.12.2025 12:21

We review our latest work of the week including an analysis of new US and Canada Ad forecasts, new programmatic ad forecasts, large and small advertiser trends as well as news that Pinterest is set to acquire tvScientific.

Ep. 63: Netflix-WBD, Consumer Video Spending Trends + Omnicom's IPG Integration News 05.12.2025 15:33

We review our latest work of the week including an analysis of the Netflix bid to buy Warner Bros. Discovery's studios and streaming business, new data on video spending by consumers, and our take on news related to Omnicom's integration of Interpublic following the close of that transaction.

Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions 21.11.2025 14:23

We review our latest work of the week including an analysis of AI platform content licensing, strategic retail media trends, the consistency of weak TV trends in Europe and the evolution of regulators' market definitions

Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute 14.11.2025 12:47

We review our latest work of the week including new economic data from Europe, our analysis of the latest earnings results from Disney, Paramount, Interpublic + news from Publicis and much more.

Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much 07.11.2025 12:18

We review our latest work of the week including our analysis of the latest earnings results from ad tech, publishing, outdoor advertising, Comcast's interest in ITV and much, much more

Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results 31.10.2025 12:43

We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP.

Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money? 24.10.2025 11:20

We review our latest work of the week including our analysis of the latest earnings results from Netflix and Omnicom, commentary from CEOs and CFOs at the world's largest marketers and a summary of our recent research on meaningful changes in marketers' use of agencies for media owner payments.

Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed 17.10.2025 10:24

We review our latest work of the week including our analysis of growth trends from Publicis, Havas and Nestle as well as a deeper dive into growth trends for large and small marketers

Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency 10.10.2025 12:52

We review our latest work of the week including our analysis of news on TV network sales consolidation (along with implications for markets around the world), AI Search, Zeta Global and Applovin with broader read-throughs for the larger brands who don't currently work with the latter two companies but prefer price and convenience over control and transparency.

Ep. 55: The Trade Desk's Adapations, Google's DSP Share, Havas-Horizon and Indie Agency Growth Rates 03.10.2025 10:52

We review our latest work of the week including our analysis of news from The Trade Desk, total spending volumes from Google's DV360, the Havas-Horizon and independent agency growth rates

Ep. 54: Kimmel's Return, Growth In Streaming Spending By Consumers, Read-Throughs on Auto Sector, New IRS Data Shows Large Marketers Outpace Small Ones, Accenture Earnings + More 26.09.2025 11:44

We review our latest work of the week including read-throughs on the impact of the news impacting Jimmy Kimmel Live!, including the impact on streaming and subscription services in general (which would be poised to continue growing even if Disney didn't also announce price increases), an analysis of the current state of auto advertising, new data from the IRS indicating that SMBs are not driving a...

Ep. 53: S4 + M&C Agency Read-Throughs, Retail Sales Trends + Implications of Jimmy Kimmel's "Pre-Emption" 19.09.2025 10:27

We review our latest work of the week which includes our read-throughs on agencies from the S4 Capital and M&C Saatchi earnings results, a read-through on the economy from the latest retail sales data and the implications of the Jimmy Kimmel "pre-emption" on the broader advertising market.

Ep. 52: New Ad Forecasts! + Pharma Ads, Paramount-WBD, CPG Mayhem and More 12.09.2025 8:38

We review our latest work of the week which includes a deep dive on our latest advertising forecasts for the United States and Canada + review our takes on new policy announcements related to pharmaceutical ads in the US, the potential for a Paramount-Warner Bros. Discovery merger and consequences of the significant corporate activity in the CPG space in recent weeks.

Ep. 51: Google’s Search Trial and New Marketer Trend Commentary 05.09.2025 9:26

We review our latest work of the week, which included an interview with former Target and KraftHeinz media director Nick Jezerian, the latest comments from the world’s biggest marketers during investor events and our take on the Google Search trial’s ruling announced this week. 

Ep. 50: Dentsu's Prospective Sale, Gap's Marketing Efficiencies and More 29.08.2025 8:53

We review our latest work of the week, which included observations on inflation, Dentsu's prospective sale, the Gap's pursuit of more effective but less costly spending on marketing and more.

Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More 22.08.2025 8:55

We review our latest work of the week, which included observations on the newest concerns about measurement problems at Meta, our analysis of retail media in 2Q25 (contrasted with e-commerce deceleration), our latest video services spending and cord-cutting data + more

Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends 15.08.2025 10:42

We review our latest work of the week, which included observations on M&A in broadcasting with Tegna + Nexstar news, M&A in agency land with S4 Capital and MSQ, CPG trends as well as a review of Dentsu and Globant 2Q25 earnings results.

Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25 08.08.2025 15:17

We review our latest work of the week, which included observations on The Trade Desk, ad tech, TV ad trends and much more from the latest results from the advertising industry's second quarter of 2025.

Ep. 46: Meta and Other Company 2Q25 Results + Marketer Commentary Indicate Healthy Ad Market Despite Weakening Economy 01.08.2025 13:42

We review our latest work of the week, which included an analysis of the latest results from Meta, Comcast, Pro7Sat1 and others, our take on comments from large marketers' CEOs and CFOs, plus how to interpret Stagwell's latest results and much more.

Ep. 45: Google 2Q25, Marketer Spend Trends, IPG Results and Global TV Advertising 25.07.2025 7:08

We review our latest work of the week, which included an analysis of the latest results from Google, comments from large marketers' CEOs and CFOs, IPG's quarterly trends and early reads on the most recent quarter for global TV advertising

Ep. 44: Tik Tok Letters, Agency Growth, Netflix and More 18.07.2025 11:00

We review our latest work of the week, which included an analysis of TikTok's letter to the Canadian government and incomplete claims of economic benefits, the latest agency growth trends following Omnicom and Publicis earnings, network content spending trends in context of the end of Stephen Colbert's Late Show and Netflix's ongoing growth + more.

Ep. 43: WPP's New CEO, 2Q25 Indie Agency Growth Trends and More 11.07.2025 11:18

This week we review our latest work exploring last week's earnings warning from WPP and its subsequent CEO appointment as well as our latest analysis of growth trends for independent agencies.