LTV Talks with Karan

Summary In this conversation, we explore the intricate relationship between content creation and branding. We discuss how and what can brands learn from successful content creators , the importance of understanding user personas, and the role of tone of voice in building brand loyalty. Ines shares her journey from academia to the creator economy, emphasizing the need for a consistent brand voice a...

This episode explores how AI data agents promise to unlock speed, autonomy, and strategic clarity that lifecycle marketing teams have been waiting for — by removing their biggest blocker: access to usable, contextual data . Through a conversation with Ishan Rakshit (Co-founder @ Sortment) , we dive into how AI is shifting from being a creative assistant to becoming a deeply integrated data teammat...

Cognitive biases shape how users make decisions , but how do you apply them strategically in product, CRM, and growth—without relying on gimmicks? How do you choose and prioritise which biases can help your users? In this episode of LTV Talks , I sit down with Angele Lenglemetz , Senior Product Manager at Cleo AI, to explore the right (and wrong) ways to use cognitive biases in your work. Angele s...

In this conversation, I speak with Dr. Tim Wiegels explore the intricacies of CRM data, focusing on effective measurement strategies, common pitfalls in CRM teams, and the importance of understanding the broader business context. Tim shares his journey from academia to data leadership, emphasizing the need for CRM teams to align their metrics with overall business goals and to avoid siloed thinkin...

Summary In this conversation, I interview Sundar Swaminathan, a marketing data science leader, about his journey from software development to B2C marketing analytics. Sundar shares insights from his time at Uber, emphasizing the importance of a data-driven culture and psychological safety in fostering innovation. We discuss the challenges of lifecycle marketing, the significance of personalization...

Here's an experimental podcast episode, created entirely by Google's NotebookLM. When I was starting out, this playbook from Amplitude was the most helpful resource that I found, studied and applied as cleanly as possible. It's a comprehensive guide to mastering user retention, which is crucial for achieving sustainable product growth. The playbook emphasises that retaining existing users is as im...

In this conversation, Daniel Layfield , former Growth Lead at Code Academy & founder of Subscription Index shares insights on monetizing subscription businesses. He discusses his transition from JP Morgan to Code Academy and the challenges of transitioning to a subscription model. Daniel emphasizes the importance of focusing on the fundamentals of pricing, paywalls, checkout pages, and churn t...

Giulia Penna, Director of Growth at Clue, discusses the topic of reporting in CRM teams and organisations. She shares her career progression, from working in startups to becoming a freelancer before joining Clue. Giulia highlights the importance of reporting in CRM and the challenges she faced when she joined the company. She emphasizes the need for structure, planning, and reliable reporting to m...

In this talk, I described an onboarding case study with a health & fitness app called Lifesum. We used behavioral psychology research to create an onboarding checklist program and delivered it entirely through CRM channels. The talk goes through the key steps in delivering and measuring such projects through understanding CRM leverage, having the right team mindset as well as staying away from...

Summary In this episode, I interview Allison Bryant, a senior lifecycle marketer at 10 percent Happier. Allison shares her experience of starting a team from scratch and building marketing infrastructure for the company's growth. She emphasizes the importance of understanding the customer journey and collaborating with other teams. Allison also discusses the role of CRM as a force multiplier a...

Episode Summary Janet Mao, an experienced product professional (previously at Blinkist), discusses the collaboration between product and CRM teams. She shares her career trajectory and highlights the importance of CRM in product development. Janet explains the challenges faced when working together and provides advice for CRM professionals on collaborating with product teams. In this conversation,...

In this episode, I had a chance to talk with Annalize van Deijl (Head of CRM at Mr. D Foods) about a topic that's always been fascinating - how does someone get into and excel in CRM. In the hour, we spoke about Annalize's journey from being a cabin crew at Emirates to being a Head of CRM, and how CRM as a field has evolved over time. Often folks start out in CRM, with a data, tech or ops...

In this episode, I spoke with Lana Dubinsky . Lana comes with tons of monetisation experience with her prior roles as Senior Director of Product at IMVU. More recently, she also found Women & AI. She works independently as a product advisor to a lot of gaming companies. Lana discusses how she had been already using machine learning (ML) to foster monetisation & innovation at companies befo...

In this week's episode, I speak with Emmanuelle Arrault, VP of CRM at Deezer. She was previously Head of Customer Engagement with Betclic and Director of CRM Strategy at Sephora. We talk about the role of data in CRM over the years, CRM team structures over the years and the playbook to build and train a CRM team for business growth. You can reach out to Emm a through her LinkedIn profile here...

In this episode, I am sharing a recent talk I gave at the App Promotion Summit demonstrating my projects with Blacklane & Blinkist. You can check out the entire talk, also from other speakers here .

In this episode, me and Nina talk about common misconceptions or topics that receive undue attention sometimes in the customer engagement space. Most CRM teams find themselves at some stage talking about 👉 Email marketing topics such as email designs, 👉 Subject line testing - should we go short, long, funny, etc. 👉 Personalization in lifecycle marketing - how & when to do this effectively?...

For this episode, I spoke with Thiery Sequeira - CEO of Massive Rocket . Massive Rocket has been accelerating CRM & customer data projects for brands all across the world. Thiery shares his journey of creating Massive Rocket & his early experiences working with CRM tools. He shares his insights on how the industry has evolved over the last few years & how Massive Rocket has been helpin...

Dara & Madduck started by creating their own apps & they were successful. Then they failed at a few. During the process, they found a way to systemise insights & focus areas for subscription app developers. They've been helping app developers ever since through Madduck Publishing & Insights. In this episode, we talk about the journey of getting to Madduck insights & some ob...

In this episode, I spoke with Tobias - Head of CRM Europe at Delivery Hero. We spoke about how Tobi transitioned from starting his journey at Delivery Hero in CRM to now leading a team of CRM specialists. We also talk about what CRM migrations & rebranding projects entail - both in terms of strategy & execution. You can reach out to Tobias on his LinkedIn profile here .

Our guest for this episode is Andrei Dinca, the CRM lead at Wise. Andrei has also previously worked as an independent consultant as well as a Senior CRM manager at Memrise. Wise is a UK-based foreign exchange financial technology company founded by Estonian businessmen Kristo Käärmann and Taavet Hinrikus in January 2011. In this episode, we discuss how CRM can be a lever for Growth for Fintech com...

I interview Micahel - Co-founder & CEO of Qonversion IO in this episode. We discuss the pain points of managing subscriptions for mobile apps at various growth stages. We briefly also discuss Michael's journey from a Physics background to building a company to help app developers with their subscriptions. I found Michael's journey fascinating as he drops a lot of insights into how the...

In today’s episode, I spoke to Roma who is currently the Head of CRM at Lovoo about her views on the evolution of CRM into being a product function. Her CRM team recently moved from being a Marketing function to being a Product function.  We talk about Roma's journey from being a budding journalist to currently heading the department at Lovoo. We talk about how CRM has evolved over the years f...

In this episode of LTV Talks, we talk about email deliverability. In the fight against spam, ISPs (Internet Service Providers) put more and more restrictions on access to the user’s mailbox. This all works to the users’ benefit – it lets them have a clean mailbox with content they want to receive and an experience they expect. Anne-Sophie is a deliverability consultant at Iterable and has over 10...

In this week's episode, I interview Nikita who has a unique view of looking at paywall optimisations & onboarding. He has a strong developer background & has led various product teams at Adapty, Welps, Wheely, etc. The episode is focused on understanding Nikita's approach to identifying app developers' key problems & generating a solution for these problems, especially arou...

In this episode, I had the pleasure to interview Jakub Chour who is driving growth for HER app (a FLINTA dating & community work). We discuss his team's approach to leading organic growth initiatives & his learnings from various product growth experiments. Our guest for this episode is Jakub Chour, a growth expert with over 5 years of experience helping apps drive growth through variou...