Karan Tibdewal

LTV Talks with Karan

Business EN ↓ 32 episodes

Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.

Author

Karan Tibdewal

Episodes

#07: Diversifying your app monetisation strategy with Jenny Kay Pollock (Lead Monetization Program Manager @ Together Labs: Creators Of VCOIN, IMVU & WithMe) 03.05.2023 41:12

Jenny Kay Pollock leads monetization at Together Labs, where she focuses on strategies that help keep IMVU a top social app. Previously, she drove customer strategy for an ad tech company and created systems to manage customer relationships for two leading augmented reality startups. Jenny routinely speaks on mobile monetization, women in the workplace, and building a tech career. She has publish...

#06: How to position & use CRM as a key Growth function with Karan Gupta (Global Head of CRM at Marley Spoon) 23.04.2023 56:07

In this week's episode, I chatted with Karan Gupta , currently leading CRM at Marley Spoon . He previously has also worked with Grover where he helped them reduce net customer churn to less than 1% from 7% within 6 months as well as transformed and optimized core engagement & retention metrics during the Black Friday mania: Activation rate (+52%), upsell rate (+140%), reactivation rate (...

#05: Retention Strategy Masterclass with Ioana Iordache (Global Head of Retention at Blacklane) 10.04.2023 50:19

In this episode/masterclass on retention strategies, I sit down with Ioana Iordache, Global Head of Retention at Blacklane, to discuss all things retention and engagement. Join us as we dive into Ioana's unique background and path to working at Blacklane, how the team structures and understands retention given the complexity of their audience system, and Blacklane's north star for retentio...

#04: In-depth look at how tools like Adapty are helping app developers make more revenue with Maya Shamray (Product Manager at Adapty) 27.03.2023 1:06:32

In this one, I sat down with Maya Shamray (Product Manager at Adapty.io) for a candid & exciting chat on tools, tactics & strategies for subscription optimisation for app developers. What tools they can use, which team structures work better, what can you A/B test for maximal impact, hybrid pricing, & how app developers should use benchmarks, among other things. Since Maya Shamray is w...

#03: How to design a more ethical user experience AND drive more conversions for your subscription apps with Jaycee Day (Senior Product Designer at GitHub) 19.03.2023 50:13

In this episode, I spoke with Jaycee Day, a Senior Product Designer at GitHub . She previously worked at Blinkist where she helped them drive a 23% increase in trial conversion, a 55% reduction in customer complaints & a 1000%+ increase in push opt-in rates. The paywall she designed along with the team is now being prescribed by both Apple & Google. In this episode we talk about: The BLINK...

#02: How CRM teams can use AI & ML (Machine Learning) to optimise push notifications with James Laurain - Head of Growth @ Aampe 01.03.2023 53:34

In the episode, we cover a lot of interesting subjects - such as 1️⃣ James's journey from being a medical device engineer to being the head of growth at Aampe. 2️⃣ Discussed how a consultant like myself would approach setting up CRM for a client & how Aampe can help you do the same while generating a higher volume of insights & positions the CRM team to be an insight generator for the orga...

#01 How to setup & optimise your app's Monetisation strategy - Vahe Baghdasaryan (Sr. Growth Marketing Manager @ Coinstats) 17.02.2023 36:40

In this episode, me & Vahe talk about  His early days at Coinstats How apps can optimise their monetisation strategies - Willingness to pay surveys, Geo-testing, Pricing tests on platforms, etc. Opinions on using industry best-practices - does video paywall, or long-form paywall a proven success tactic? Metrics that you need for an overview of your subscription performance.