Love You To The Core

From building an app in public to hosting events with major brands, Camber founder Mady Maio is proof that messy action is where the magic happens. Cozy on our couch in LA, we giggle and yap and go deep on: • How Mady manages her personal brand online while building a business beyond herself • Her experience stepping away from her popular podcast, Okay Sis, and what self-expression looks like with...

This guest episode with Hannah was SO full of rich reflections on content, self-trust, leadership, and committing to living a creative life on your terms. We cover: • What it means to live and lead unapologetically • Behind the scenes of Hannah’s prolific content creation process • Juggling a multifaceted career as an agency founder + content creator • Betting on yourself and figuring it out along...

Last week’s debt episode sparked so much discussion, we recorded a follow-up! In this episode, we answer some of the most common questions while shedding light on a few different dimensions of our money journey to add further context to the conversation. We discuss: • How we decided to invest in a local natural wine shop last year, and what it will look like when we leave LA • The profitability of...

Tax season is bringing up lots of money shit for our community so we wanted to shed some light on our entire business finance trajectory — what it took to get the business off the ground, the financial struggles along the way, and a full rundown of where we’re at now in terms of debt, investments, and perspective on financial risk. We cover: • How we finally saved enough to pay our taxes this year...

There’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT. We cover: • How to predict revenue for offers you’ve never launched before • What to reflect on before you tear it all down t...

This week’s episode is a mishmash of life updates (see: title), marketing musings (like the “not knowing what you want to say” epidemic, and the goldmine of opportunity that is long-form content), a viral delusion that has TikTokers losing a lotta money, and speaking of a lot of money, is social media just the new gambling addiction? Unpack it all with us wherever you get your pods. We discuss:   ...

Today's episode is PACKED with a productive conversation around being chronically online, and how to make it feel less shitty, despite all the screen time. We go deep on the things we all FEEL but never really SAY about spending all our goddamn time on the internet, like:     •    How much less time we have to get shit done in a day     •    The fact that being online actually DOES contribute...

HUMBLED was how I felt after recording this episode with World’s Best Website Copy Girl (and IRL best friend) Sara, from Between The Lines. We chit chat about our LA trip a little, but mostly Sara live-coaches me on getting my website’s shit together, drops tons of tea on how to build a ridiculously successful business with an exceptional reputation without needing to rely on social media much at...

In one of our richest conversations around social media politics to-date, we reflect on the article “You Can’t Post Your Way Out of Fascism” and the role we all play as leaders in supporting our communities in not just reacting to what we share but taking action on it (political or not). We also dive into the concept of the Two Tiered Internet , debating whether public search engines are becoming...

Age is a construct, shame is a construct, and Birkenstocks are a construct (but not a work of art, apparently). This week’s episode is your usual mixed bag. We share Xanthe’s calendar trick for more time freedom while explaining how “the marketing shift” actually works, get existential about yet another short-form video trend in response to this Thread , discuss the copyright laws of high (and low...

First thing's first: GARLIC SAUCE BATH BOMB. Today we dissect why the Internet latched onto the “younger self” trend so quickly, discuss the tale of a house-sale-gone-horror-movie wrong, take sides in the Olipop x Poppi online beef, agree vehemently with this Thread about how you’re actually only 15 when you turn 30, celebrate hopeful progress in the global media-literacy crisis, are confused...

“Let Them” steal eggs and pass them off as their own, IN THIS ECONOMY?? The internet has been buzzing about Mel Robbins’ (allegedly) plagiarized theory, so naturally, we’re connecting it to the worrisome state of the online landscape and suggesting that if she could just scroll a bit more consciously, she might have avoided the whole fiasco. Beyond that: why it’s time to start an Instagram account...

$1000 is not $1000 is not $1000!! How many times does Frank have to tell you?! We’re kicking off February with a meaty one, evaluating the creepy Canadian influencer → perfume model on the Sunset Strip glow up, unpacking an incredible article on the “news finds me” movement (paired perfectly with Frank’s big return to the journalism world), discussing the elephant in the content creation room — fe...

Hear me out, hear me out: SOUP you can SUCK ON . Today we’re reflecting on the '90s bliss of cereal box sweepstakes, how the bone broth big wigs seriously fumbled the bag on chicken-shaped lollipops, a falconer (yes, like, a bird guy) who got fired for proudly posting photos of his eggplant emoji on the Internet, a new co-working space that will change the game for content creation (or at leas...

A mixed bag of musings to lighten the mood this week! From Pornhub literature to relationship rules to Ryanair coming for our right to get drunk at the airport, we can promise a heavy dose of escapism (and perhaps an investment opportunity if you too believe that Airbnbs should be searchable by color palette). Love you to the core, for listening — and don’t forget to rate + review below if you lov...

Is TikTok being banned? Perhaps a more sinister third option. Are Reels Trials worth it? Actually, maybe. Is Mark Zuckerberg f*cking serious?! Unfortunately, yeah. If there was ever a question of where we stand on the political landscape of social media, this episode will clear that right up. We go ALL IN on the implications of the new Meta policies, how they will affect the online entrepreneurshi...

Welcome to the year of GLORIFYING MESSINESS, HYPER-LOCALITY, AND HOPEFULLY FEWER BOT FOLLOWERS. This episode unpacks the fantastic Substack article from Zoë Akihary, reacting and reflecting on a list of online marketing + community building predictions from creative experts in a range of fields. We also share a beautiful tale of hedgehog adoption, based on this article , discuss a harrowing new Me...

After a brief rant about being ass out at the mall, updates on Reels Trials, and our latest take on the TikTok ban, we do a deep dive into a roundup of non-traditional 2024 superlatives. Topics like our bravest decisions, biggest plot twists, smartest non-business investments, most expansive experiences, and a bunch more — all while guiding YOU through the practice of reflecting on the “bests” tha...

Do you come from a roast family or a respect family? Are shoes getting more dinosaur-like? In today’s episode we answer those hard-hitting questions alongside life updates re: selling our land in Joshua Tree, the artistry that is Chuck Bass, our most mischievous Christmas tradition, what we’re reading right now, Frank’s past life as a news influencer, how to commit the nerdiest crime on earth, and...

If you see us carrying around Alan Rickman’s face, no you didn’t… This week we’re talking TikTok ban, Matilda Djerf’s apology comment, life after the Eras Tour, the theme park that is the Denver Airport Shake Shack, a variety of diaries (Rum, and Mr. Rickman, specifically) and what’s on our Christmas break bucket list (hint: it’s not *not* seeing Wicked).

It’s all rat-themed desserts and custom chainmail from here on out! We give our take on “wrap up season” from Pantone (basic bitch cop out) to Pinterest (beyond unhinged but here for it), explain why we’ll probably never see the Wicked movie, and continue the discussion on Daniel Craig making a cup of literal vodka the official drink of the holiday season. Quite a ride.

…And Lois is the woman to have in your corner if you want to lead ‘em. On the last day of her retreat in Costa Rica, we debriefed on the experience, reflected on creativity as a form of healing, the power of sharing your story in community, why you should be detaching your creative practice from your content production, the tension between creative flow and accountability, and what it means to be...

It’s all fun and games until somebody eats a cooked chicken carcass… In today’s episode, we recap our Thanksgiving menu (you’re welcome), debrief on this absolutely wild influencer vs. influencer court case, fangirl over Daniel Craig’s cup of vodka, learn a lot about undershirts, and absolutely do NOT want any hands near our clementines, thank you very much.

’Tis the season for removing distractions and we are ditching social media platforms like it’s our day job. We debate the pros + cons of Twitter, Threads, and Bluesky, give you some serious food for thought around your vitality goals, go deep on our favourite shape of French fries, Xanthe shares a recap of her cancelled flights en route home from Costa Rica (and how she REALLY feels about eco-cons...

Holiday sales season is upon us and WE HAVE SOME THOUGHTS ABOUT IT. We’ve also got updates from Frank’s trip to Nova Scotia, a deep exploration on why Black Friday is a farce for online service providers (and why we’re participating anyway), Xanthe’s fall fixations and money mindset tools, a brief history of Storm Chips, a fast-food marketing intern doing the most, and probably some other random s...