Love You To The Core

If you’ve ever thought “I wish my entire business could be built around the thing I find most fun and fulfilling in the world,” YOU’RE GONNA WANT TO LISTEN TO THIS ONE. We get into how it’s maybe okay if your entire personality can’t be summed up through your IG feed, how Edila went from design → in-person experience curator over the last year, why she decided NOT to “build in public,” and her jou...

Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes: ⁠Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral o...

Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikT...

FRANK IS RE-HIRED (but that's not how he likes to see it) if you’ve been following along with our journey for a minute, you know that our business started as a partnership (in life + love + work!) but Frank got extracted from most day-to-day business operations for the better part of the last 2 years. however, it’s become CRYSTAL clear that in order to reach some big goals for 2026, xanthe sim...

Chelsea and Xanthe are BACK for May's State of the Internet debrief, where we try to make sense of WTF is going on in the internet each month. Today's report includes: • Spotify's AI-generated podcast announcement — what does this mean for podcast hosts? Why do tech CEOs feel SO out of touch with these decisions? Plus why reading T&C's is IMPERATIVE these days and what to do with this info. •...

Hiiii from life post-Harry-Styles concert, back on the mic with a new monthly series: a roundup of all the things we’ve been most obsessed with, from products to productivity hacks to adorable tiny vehicles and everything in between. ENJOY! Also — a reminder that the Life of the Party pre-sale ends Saturday, so hop in to save $1000 right here .

F*ck nice, give them DRAMA!!! In today’s episode Xanthe sits down with Kal from Words Hurt Copy to chat all things ~authenticity~ in the current online landscape. You’ll learn how to come up with your next offer theme, tips to revive an existing sales page, practical approaches to show up as your TRUEST self online (even when people from your past are watching), and hear us chat extensively about...

It’s quitting season!!! Xanthe’s unpacking all the content commitments she’s choosing to stop continuing (see ya, Saturday Shift!), plus a mixed bag update episode talking about travel plans, Lena Dunham’s memoir, hangover hacks, places we’re loving in Barcelona, and a discussion around community inspired by this post!

Did somebody sayyyy crossover series?! Xanthe and Chelsea have joined forces for this new monthly deep dive into what the actual f*ck is happening on the internet from social platforms, to podcasting, to pop culture. This week, we explore questions like: •⁠ ⁠Substack: Can you ethically stay? Can you afford to leave? •⁠ ⁠Alex vs. Alix: is Girl Fight the new Girl Boss? Is new media built to break? •...

As the episode suggests: LAYOVER LORE DROP! Since 2020, we’ve been building what is now known as “Layover" — a real-estate portfolio that has at various times included a villa in Tulum, an apartment in Mexico City, a plot of land in Joshua Tree, an (almost) lake house in Michigan, and a cottage by the sea in Nova Scotia. The latter just went live on Airbnb this week (link below!) so to celebr...

Eeeee a cross-over event! Xanthe caught up with Sara between the lines of our London trip, and absolutely GRILLED HER on her long-form content processes. You’ll learn how she maintains three (absolutely fire!) email newsletters, three (!!) substack publications, a blog, a podcast, a pinterest account… and the tea on ALLLL the systems that support her in showing up for ‘em. We also chat about how t...

deep down, you probably do know what you want to be posting about — you just don’t think it makes sense strategically and/or assume that people simply won’t give a sh*t. AM I RIGHT? today’s episode kicks off by a major perspective shift AND an approach to try re: sharing your life online, and then we get into discussion around a couple headlines including ↓ • how platforms should be responsible fo...

Xanthe’s finally ready to get back on Threads, while Frank deletes it on air! Wtf is up with the online thirst for a villain story (re: Summer House)! Misc. Instagram Stories strategies and an impromptu crash course on them! How to analyze culture without being a hater! Why cigarettes being “in” are a sign of the times in such a major way! Plus the latest influencer x AI nightmare material! And lo...

Xanthe is fresh off the plane from Paris, Frank is deep into his Vinted addiction, and we’re getting into: + Our candid take on saving money vs. living life + Frank’s burgeoning business idea + Living part-time in a city without your partner (foreshadowing) + Why brands are setting standards around “takes” culture + More drama at Chalamet HQ + The Gossip Girl of the Gen Z celebrity scene And, sign...

IT'S ANOTHER MONEY EPISODE FOR YA! Today we’re breaking down our Q1 revenue situation — which, TBH, was looking a little hairy riiiightttt up until…. well, you’ll have to listen to find out. We also discuss the ethics of using AI as a design tool, why you should book your 2026 travel now if you wanna save some cash, the latest hazing ritual happening at the White House, and DROP A DELICIOUS SO...

WE’RE BAAAACK with a big announcement about the future of the show and a classic roundup of random shit we read about on the internet and the takes you may not have needed but will be SO glad you heard. promise. in today’s lineup: Harry Styles album review Gen Z James Bond Shrimp or enemy? Timothée’s opera drama The FDA vs. Big Penis If you like the episode, share it with a friend or to your IG st...

Xanthe gained almost 2K new followers in January WITHOUT a single trial reel, paid ad, or viral post… and actually spent less time creating content than before. In this episode, she reverse-engineers her strategy step by step to show you exactly how she did it, anddddd goes through all the steps for YOU to create a strategy that yields similar results. Consider this your proof, ONCE AND FOR ALL, t...

WOOOO! We’re fully back to our LYTTC roots today with a medley of god-knows-what from our Harry Styles concert plans, Xanthe’s solo travel shenanigans and Frank’s week as a bachelor in Barcelona. We also reflect on a profound post from Chelsea Fagan re: life lessons on marriage, aging, and putting celebrities on political pedestals. Remember to leave a review if you love us and send us recommendat...

Since moving to Barcelona with nothing but a few suitcases, we’ve been rebuilding our closets with clothes we feel REALLY excited about wearing, pouring more energy into developing our personal style so we can show up in the world in a way we’re proud of. For Xanthe, this helps her stay “camera ready” for content, and for Frank, it’s helped him transform his intellectual passion for menswear into...

We didn’t reach our revenue goals in 2025, but we’re feeling rich anyway ;). We’re kicking off our first episode of the year with a financial review of the past 12 months, sharing: The personal finance and budgeting process that allowed us to save more than ever Why we didn’t reach our revenue goals for 2025 and what we’re doing about it this year Our savings strategies and how we’re modifying our...

It's a surprise bonus episode!! To cap off the year, we’re comparing our 2025 predictions to what actually came true, and forecasting content creation themes for the year ahead. We get into lotssss of practical recommendations on how to navigate the weather, including: how to create “messier” content this year while navigating the fine line between effortlessness and carelessness what the new...

Everyyyyybody’s talking about long-form content, becoming a cultural commentator, and ~having an opinion~ as an essential part of your online presence come 2026 — but there are some serious elephants in these rooms and we are CALLING ‘EM OUT TODAY. In this episode: + A deep dive into the role of journalism in the internet age + The problem with the “smart is the new influencer” movement + Why we’r...

Ooooh we are SO back! In today’s episode we explain the decision to shift to a fortnightly format, analyze the “words of the year” (and choose some of our own), flaunt our terrifying lack of musical prowess, and celebrate two heroes of our time: Sabrina Carpenter and Franklin The Turtle. wait, what? Today’s episode is brought to you by Social Life, the social media support system that solves your...

In honour of gift guide and roundup season, the topic of TASTE is front of mind for all of us, whether we know it or not. In this episode, we unpack: • What means to “have taste” vs. “make taste” • How much of what we see/perceive as “taste” is actually just copying someone else’s • The difference between a curator and a creator • Taste and influence as adjacent (but not mutually exclusive) • Reje...

Are there ANY heroes when it comes to social media? Today’s episode is a deep dive into the immorality of the metasphere as they rake in billions from the “scammiest scammers” (their words), if it's possible to create ethical online spaces, what the future holds for how we all lead and scale our communities, and whether the return of Vine will be the saviour we’ve been waiting for. Spoiler ale...