Love You To The Core

This week, Xanthe is joined by somatic depth coach Antonia Dolhaine, in a conversation around identity, impact, and desire. Our discussion was RICHHHH with insight around topics like: • How to safely share personal information online as someone who works in support of others • Choosing a business model that scales depth, impact, and rest • Amplifying your values through your community without rely...

TODAY, WE TREAT YOU TO: • The latest porn-inspired optimization trend: nutmaxxing • A disturbing pattern of woman-hating on the fall fashion runway • Why you probably don’t want to follow the “betrayal list” trend • The badass results of Gen Z’s global political activism • A promising cultural advancement for fans of the Irish Goodbye • Instagram’s latest updates to make it even harder to connect...

IN THIS EPISODE ↓ • A follow-up re: Taylor Swift and why the album may be growing on us but the intent behind it is not • The dangers of tying your income to your art and whether or not it’s possible to make money from things that matter to you • What Barcelona has taught us about collaborative vs. competitive business models • The “intimacy economy” and how folks are exploiting TMI-style content...

Well, Taylor Swift’s worst album just dropped and we are giving our fulllllll review. That's alongside some updates we’re making to our business (and the podcast!) this quarter, a truly brutal FMK surrounding french delicacies, and Xanthe’s passionate take on read receipts in relationships. ENJOY.

Finally, some optimism! Online dating is dying! Flex culture is just faking it! Butter yellow is still in style! We don’t have to move again for a long fucking time! Also, we ask a question at the end that we’d genuinely love to know: what are 3 things you can talk about for 3 hours with no prep? Send Xanthe a DM at @xanthe.appleyard once you have your answer!

Except, no we don’t! Today’s episode goes deep into: • The implications of government censorship in the U.S. as Jimmy Kimmel gets taken off air • Trump’s new TikTok project and what an insular MAGA-led social platform could mean • How to keep our private spaces safe from hateful viewpoints • Why it can be valuable to follow people who don’t share your politics • Impacting positive political change...

This week's episode gets into ↓ • Why Xanthe’s had a violent change of heart about re-entering TikTok • Another super creepy initiative from Meta’s AI department • How social media is informing the way books are written and promoted • “Performative intellectualism” and Taylor Swift’s role in it • The new Sabrina Carpenter album and its influence on the youth of today • Alo Yoga’s alarming fora...

Just a full-on LIFE UPDATE EPISODE detailing the BTS of securing our long-term lease in Barcelona, a status report on the cottage Airbnb launch, and everything we’re focusing on for the week before we officially relocate to Europe! ENJOYYYY.

XANTHE’S MOM IS ON THE PODCAST!!! We cover: • Her career journey from pregnant college student to CEO of a major healthcare organization • How she balanced being a present single parent, healing herself, and making ends meet • Living below the poverty line and resourcing community as “her village” • Our family dynamic of loving roasts, self-awareness, and intellectual intimacy • Her experience as...

UMMM WTF — THIS IS OUR 50TH EPISODE!! We didn’t do anything special for it but you will be graced with a chat that goes in every possible direction which honestly feels like the BEST way to celebrate. We cover: • Frank’s birthday weekend recap! Ft. pregnancy smut fetishes • Being ~perceived~ in a tiny town and the rumours we’re hearing about… ourselves • How we’re managing coming up $75K short on...

The banter is on POINT this week if we do say so ourselves!! Including: • Money check-in one year since we did our “Spending Diet” and started actually budgeting! • DEEEEP analysis on the entire Taylor and Travis Internet-breaking situation Plus lots of life/cottage updates because there may not be much to do around here but let me tell you, WE ARE DOING THINGS. LOTP IS $800 OFF ‘TIL THURSDAY ↓ Ju...

TRUCK GIRL SUMMER IS NOT CANCELLED! On this week’s episode, we force you through a 20-minute tale recapping our obscene vehicular drama of the last several weeks. BUT THEN, we get to the realllll good stuff, like: • The sex recession and how current culture has shaped our intimacy habits • The dying art of hanging out (and why our social lives can feel like such a strain as adults) • Becoming the...

Three is not a crowd when it comes to running this business smoothly, and Sam is the glue holding Frank and I together 99.99% of the time (this interview, included). Today, we have the pleasure of sharing her strategic brilliance with the whole class, sharing a behind the scenes look at our own operations as well as the structures, mindsets, and even data (ew!), that have allowed us to run our bus...

WE MADE IT TO CANADA, BARELY. We’re reliving the rollercoaster 72 hours from leaving LA all the way to landing at the cottage, covering harrowing tales such as: • The Mattress Pickup Gone Wrong • The Serendipitous Pizza • The Poorly Timed Bathroom Flood • The Seat Assignment Snafu • The Checked Bag Scam • The Fountain Pop Shortage • The Double Bathroom Debate • The Most Thoughtful Gift • The Impro...

Warning: if you are a Labubu or a Tradwife, you may feel personally victimized by this episode. In another book review episode, we explore two main threads of Girl on Girl by Sophie Gilbert: Voyeurism in the online space, and weaponized wifehood as a tactic to quell women’s liberation. We cover: • “Specular media” and how exposing our lives is a mechanism to feel less lonely • The phenomenon of ma...

It's a real mixed bag episode! We cover: • Move updates (car sale, packing plans, wardrobe drama, bucket list restaurants, etc.) • Xanthe’s first (and last) time flying in Frank’s tiny plane • Two highly essential summer drink hacks that will change your life forever! • The Reels strategy that has Xanthe starting to see Instagram growth again • “Carrot Content” and how to reach new eyes while nurt...

IT’S ALL HAPPENING! We’re leaving LA in less than three weeks, the plot has thickened on our truck scam, and in the chaotic format you’ve come to love, we cover: • Why Instagram Stories are the weakest link in the social media ecosystem • How to live a richer, more enjoyable life by releasing the “good vs bad” binary • A STEAMYYY brand partnership opportunity • The Social Network Part II announcem...

If you’ve invested time and money into your marketing but still aren’t creating content that actually sounds like YOU, Ylani helps turn your inner voice into an outer presence. In today’s episode, you’ll learn visualization and journalling practices to guide your social media strategy towards an expression of your TRUE self. We cover: • How to stop over-analyzing your thoughts so you can actually...

The average American home holds over 300,000 items, so... just sit with that. This is a super silly life update episode stacked takes about maximalist homes, foodie culture, celebrity hot spots, being a socially awkward adult, manifesting fig cookies, and whatever the fuck else comes to mind. It’s random, it’s inconsequential, and it’s just what the doctor ordered. Also, Social Life is launching t...

It's a book review episode! We’re discuss the whistleblowing Meta memoir Careless People, and how the disturbing insights found within it will shape the way we do business on social media forever. We cover: + Whether or not the algorithm actually is out to get us + The role social media plays in elections + politics + The (lack of) morality in the targeted ads world Plus lots of other tidbits...

LOIS IS BACK! We’re talking on 2x speed about all things messaging and sales, going in on topics like: • Sales psychology, buyer types, and how to align your approach with the people you ACTUALLY want to attract • What exactly a “marketing language bank” is and why you need one to build more confidence showing up and saying what you mean • The antithesis to creative stagnancy and how to break free...

This week’s episode is packed with discussions around: • The problem with the “propaganda” trend and how it got so popular • How to navigate posting something you change your mind about or learn from • Whether getting “distracted” from your goals is inherently bad Some moving updates including: • That time Frank stole from a poor innocent college girl • A “wrinkle” in the pursuit of our white pick...

It's a deep dive on all the steps we’re taking to dismantle our life in LA, spend the summer in Canada, and then move to Barcelona in September! We cover: • Which Spanish Visa we’re applying for and the steps we’re taking to get it • Tax implications we’ll navigate as Canadians in Spain • What we’re packing, selling, and sending to make the move • The health insurance situation while bopping t...

There’s no LOL in the constitution! Today we unpack two recent studies around how using abbreviations in your marketing might be rly hurting ur biz and why “safety” is the hottest marketing tactic for the younger generation. We cover: • The difference between communicating casually vs. carelessly •  An important debate about coffee cup lids • How we feel about the new Spotify announcement around v...

Surprise! Or, you can at least pretend to be. After two weeks of amazing guests, we’re back in the rhythm to bring you an Appleyard classic of life updates laced with takes about marketing in the digital age. We cover: • “Robot Friends” and another reason not to trust Mark Zuckerberg • Our unique dilemma as millennials raised by the internet • The recent resurgence of early 2000s indie music • Why...