THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Category

Business

Latest episode

Jan 9, 2026

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Episodes

Location Weekly - Episode 621 24.05.2023

#LocationWeeklys new episode is out now. We talk about sensalytics identifying potential shoplifters, the Little Words project to expand, and DoorDash letting kids use toys as currency on Mother’s Day. Make sure to tune in now!

Location Weekly - Episode 620 17.05.2023

Episode 620 of #LocationWeekly mentions Wendy’s & Google team-up to test AI orders in drive-thru, Amazon launching “Anywhere” in partnership with Niantic for shopping in virtual world, Macy's goes programmatic with The Trade Desk + Absolut Vodka launches “Mix Your Neighbourhood” in Canada.

Location Weekly - Episode 619 10.05.2023

This weeks episode of #LocationWeekly talks about Constructor unlocks zero-party data via quizzes, Fresh Step using AI to spotlight adoptable cats, Google/Apple launching new shrives to slow down location tracking & Qualcomm & Xiamomi work together to show the power of meter-level positioning.

Location Weekly - Episode 618 03.05.2023

Episode 618 of #LocationWeekly features Basis Technologies + Peer39 partnering on location-based advertising, Meta lets Brazilians pay merchants via WhatsApp, Bodytrak teams with NextNav on vertical location for wearable devices + Coca-Cola taps Snapchat for AR tech in vending machines. Listen in now!

Location Weekly - Episode 617 26.04.2023

This week's episode #LocationWeekly talks about Niantic + Capcom partnering on a new location-based Monster Hunter game, RedBox and Dollar General teaming up on 1,500 new kiosks, MapsPeople to acquire the assets of Point Inside & Horizon Media launches AMP OOH measurement platform! Tune in now!

Location Weekly - Episode 616 19.04.2023

Episode 616 of #LocationWeekly features Domino’s using Apple Car Play to boost pickup adoption, Kontakt.io partnering with Signify on indoor location analytics, Cartier enters the virtual try-on space with Looking Glass from Blue Trail Software & Mailsail Lodging partnering with Shipt on delivery to hotels. Tune in now!

Location Weekly - Episode 615 12.04.2023

This week's episode features Blackbird Labs testing a new loyalty program with NFT’s for restaurants, Kevin Costner’s audio app Autio raising $5.9M, JCards launching new time-tracking app for mobile workers & Numbat EV and Broadsign partnering to deliver OOH ads in EV charging network

Location Weekly - Episode 614 05.04.2023

Episode 614 of #LocationWeekly talks about Grubhub partnering with Transact Campus on student loyalty, Take 5 Car Washes gives away free washes for cars pooped on by their pigeon, RADAR deploys RFID inventory-tracking system in American Eagle stores & Dollar General teams up with Meta on the retail media business.

Location Weekly - Episode 613 29.03.2023

On this week's episode of #LocationWeekly we talk about Mood Media acquiring Vibenomics, Panera Bread testing Amazon’s palm payment tech, Yext releasing a “no code” page builder tech, AARP launching a free app to encourage safe driving & Reveal Mobile introducing new OOH measurement tool. Tune in now!

Location Weekly - Episode 612 22.03.2023

This weeks episode #LocationWeekly features Überall unveiling Digital Revenue Assistant with ChatGPT, Gowalla returning to the market with new focus, SOCi raises $120M to focus on AI marketing tools & Germany’s Cyreen brings analytics to shopping carts. #dataanalytics #retailtech #locationdata #ChatGPT #AI #TheLBMA

Location Weekly - Episode 611 15.03.2023

Episode 611 of #LocationWeekly talks about Mars piloting smartphone-enabled ice cream delivery with Conjure, Norway’s Holzweiler partnering with Eon on digital product passport tech + Pepsico developing “audio logos” to tying brand identity to sounds with Veritonic.

Location Weekly - Episode 609 01.03.2023

On this week's episode of #LocationWeekly we talk about Patron using AI to concoct new margarita combos, Meta teams up with IKEA for in-store AR experience, Shopic to deploy 2000 AI-powered shopping carts + McDonald’s Sweden turns DOOH into food trucks. Also a guest inteview with Jami Mcgraw of Arrow Electronics Tune in now!

Location Weekly - Episode 608 22.02.2023

Episode 608 of #LocationWeekly is out now! We talk about restaurant tech Toast integrating with Google, Coca-Cola goes local in digital marketing pilots, Why #BNPL services like Splitit are going after physical retail + In Memorium device lets neighbours know when someone dies alone. Check it out now!

Location Weekly - Episode 607 15.02.2023

This week's episode of #LocationWeekly we talk about Door Dash & Roku partner on food ordering via TV, Triple Whale raises $25M to for Shopify data platform, TruthSet launches coalition to score data quality and AWS using GrabMaps to powers location services in ASEAN market. Check it out now!

Location Weekly - Episode 606 08.02.2023

On episode 606 of #LocationWeekly we talk about InMoment launching their Experience Improvement (XI) platform, Mashgin sees self-checkout success in the resorts with Alterra Mountain, MKodo’s GeoLocs service ready for iGaming operators, Melissa and TomTom team-up on precise addressing! Make sure to tune in!

Location Weekly - Episode 605 01.02.2023

This weels episode of #LocationWeekly talks about Bumble partnering with Netflix, Strava acquiring Fatmap, Pinterest pilots clean room with Albertsons & Cooler Screens goes beyond the refrigerator aisle. Check it out now!

Location Weekly - Episode 604 25.01.2023

Check out episode 604 of #LocationWeekly where we talk about Chipotle adding FlyBuy location tech to their app, Quuppa & Datalogic launching shopping companion tech, Meta, Microsoft & TomTom team-up on mapping non-profit, Lisnr & Clear partner on proximity and age verification tech.

Location Weekly - Episode 603 18.01.2023

Today's episode of #LocationWeekly features McDonald’s unlocking old deals with Google Street View in Sweden, Delta launching free Wifi for members, Shopify sharing data with merchants to support ad-targeting & Apple’s new Business Connect is a game changer in listing management.

Location Weekly - Episode 602 11.01.2023

On todays episode of #LocationWeekly we talk about DoorDash getting into the returns business, Kellogs & Navilens help visually impaired with packaging, IRI & Meta partnering to measure social ads with in-store visits and Unilever powers ice cream restocking with WhatsApp and location data.

Location Weekly - The 2023 Prediction Show 04.01.2023

As we approach the end of the year Location Weekly takes time to reflect on the year that was and to speculate on the year ahead. Check out our predictions for 2023 on the latest episode. Stay safe and have a Happy New Year! #TheLBMA #retailtech #predictions #locationdata

Location Weekly - Episode 600 21.12.2022

This weeks #LocationWeekly podcast talks about the Walmart app letting customers shop via text, Amazon launching Inspire enabling shopping through photos/videos feed in-app, Pocketstop updating their RedFlag platform with location-based alerts + Dutch supermarket, Jumbo creates slow checkout lane for seniors that want to chat!

Location Weekly - Episode 599 14.12.2022

This week on #LocationWeekly we talk about Walmart launching visual search website, Westfield mall in LA and Purina rolls out holiday vending machine with free pet treats, ViralGains & LiveRamp partner on zero-party data, + Chevron debuts new rewards program and payment through your car. Tune in!

Location Weekly - Episode 598 07.12.2022

On this week of #LocationWeekly we talk about Google updating Live View for better AR experiences, Tesco helping the needy with a “reverse supermarket”, Place Exchange shows targeting by hex instead of Ad ID is better and Unilver using geo-location for improved supply chain visibility.  Listen in now!

Location Weekly - Episode 597 30.11.2022

On this week of #LocationWeekly we talk about H&M going experiential in Brooklyn NYC, SuperGPS means positioning with 10cm accuracy, Wain app brings location-based experiences to fans in Qatar & Sainsbury’s partnering with Checkout.com to remove the till at stores. Listen in now!

Location Weekly - Episode 596 24.11.2022

This week on #LocationWeekly we talk about Subway launching new smart fridges for Grab & Go service, RetailNext acquiring Retail Performance, DRAKO’s location data now available in The Trade Desk + NextNav and Metcom partner in Japan for location services! Tune in Now!

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