THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Category

Business

Latest episode

Jan 9, 2026

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Episodes

Location Weekly - Episode 595 16.11.2022

This week on #LocationWeekly we talk about the “Red String” project brings art to life in NYC Chinatown, DoorDash + Wing launch drone delivery pilot, Mojo Vision brings shopping lists to smart contact lenses & Ralph Lauren and Epic Games team up on Fortnite experience. Make sure to tune in!

Location Weekly - Episode 594 10.11.2022

The weeks #LocationWeekly podcast features Mars partnering with Fetch for new loyalty rewards program, Burger King partners with Acrylic kiosks to promote Activision’s “Call of Duty” in-store, Digilant & Netsertive partner on real-time location-based experiences & Neiman Marcus gets ready for holidays with “Make the Moment” AR campaign.

Location Weekly - Episode 593 02.11.2022

On today's episode of #LocationWeekly we explore Walmart's "Be Your Own Model" virtual fitting tech, Indian jewelry brand Tanishq launches AR/VR kiosk, Outfront Media goes real-time content with QR codes and Flowcode releases tech for TV attribution.

Location Weekly - Episode 592 27.10.2022

This week we talk about BlueZoo launching mobile analytics in DOOH and DoorDash partnering with the Golden State Warriors.  We also bring you 3 guest interviews on the eve of our RetailLoco conference from Unerry (Japan), Digitas and BurgerFi.

Location Weekly - Episode 591 19.10.2022

Today's episode of #LocationWeekly features US airports replacing self-serve kiosks with facial recognition, Woodman’s Markets using autonomous robots from Badger Technology to improve inventory processes, Avery Dennison teams up with the San Francisco 49ers for digital engagement & Retailers like Sephora, Home Depot, and others are becoming venture capitalists. Tune in now!

Location Weekly - Episode 590 12.10.2022

#LocationWeekly this week talks about Lucky Charms teaming up with Pokémon GO in local parks, Cooportunity Market tests Focal Systems shelf cameras for real-time inventory, Panera & Amex partner on cardholder loyalty program + New report challenges California Privacy Act again in-car displays systems.

Location Weekly - Episode 589 05.10.2022

This weeks episode of #LocationWeekly features Google Maps helping you discover the “neighbourhood vibe”, Lowe’s introducing digital twin virtual stores, Wal-Mart enters the metaverse with Roblox & PettyGigs partners with Atomic to help teens with savings. Tune in now!

Location Weekly - Episode 588 28.09.2022

Episode 588 #LocationWeekly features Theirworld & BBDO shining a light on global poverty, Sook leases pop-up retail by hour/day in UK, Wal-Mart gears up for holidays with curbside returns pick-up, VISIT in Korea releases Roundpic VR app for toursim.  With special message from Nick Patrick - CEO of Radar

Location Weekly - Episode 587 21.09.2022

Episode 587 #LocationWeekly features Lowe’s + Instacart partner on nationwide same day delivery, Wegman’s shuts down self-checkout system on losses, Sephora to launch store of the future in Singapore + TPL Trakker rolls out at Krave Mart in Pakistan.

Location Weekly - Episode 586 14.09.2022

Today's episode of #LocationWeekly features REVLAB Technology rolling out Campus Safe panic button, Minnesota Twins partnering with ARound for virtual experiences, Panera Bread tests CarPlay in the drive-thru, and Cerence launches new solution to make any car smart. Tune in now!

Location Weekly - Episode 585 07.09.2022

Episode 585 of #LocationWeekly is out! Ford patents an app to let pedestrians know when and autonomous vehicle won’t stop, Radius Networks’ FlyBuy partners with Toast, FTC sues Kochava for sharing location data + FCC to investigate how carriers share location data! Make sure to tune in!

Location Weekly - Episode 584 31.08.2022

Today's episode of #LocationWeekly features Doritos letting you turn any triangle into chips on Snapchat, Phono-Mat launching vinyl record vending machine in Toronto, Instagram lets you share reels, posts and location through QR codes, & Ecom Express partners with What3Words for last mile delivery.

Location Weekly - Episode 583 24.08.2022

Episode 583 of #LocationWeekly is live! We talk about BC Transit debuting NextRide real-time transit info, PayTile launching a geo-location payment app, Meta going after restaurant sales with WhatsApp ordering & Immertia releasing AR packaging platform. Tune in now!

Location Weekly - Episode 582 17.08.2022

The new #LocationWeekly episode is out now! We talk about Best Buy teaming up with Pokemon Go, Taiwan’s FamilyMart launching a convenience store on wheels, Baidu getting China’s first autonomous robotaxi license & Kalibrate partners with Near on location intelligence solution.

Location Weekly - Episode 581 10.08.2022

On episode 581 of #LocationWeekly we talk about OneScreen.ai launching public directory of OOH advertising inventory, Tim Hortons wants to settle location targeting lawsuit with free coffee, Sweetgreen gamify’s loyalty program with rewards and challenges, Amazon to start deliveries from PacSun and Diesel stores. Tune in!

Location Weekly - Episode 580 03.08.2022

A new episode of #LocationWeekly is out now featuring Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, H&M + Amazon team-up to test tech-enabled COS stores. Listen in now!

Location Weekly - Episode 579 27.07.2022

On Episode 579 of #LocationWeekly we talk about RIOSEO partnering with Moveable Ink on hyperlocal content, GetGo rolling out Cooler Screen DOOH platform replacing store refrigerator doors, Snapchat and Disney collaborating on virtual mural & SmartRadio app powers voice-activated betting for drivers. Make sure to tune in!

Location Weekly - Episode 578 20.07.2022

The new episode of #LocationWeekly is about Readyland’s Alexa-enabled books letting kids talk to characters, Peru’s Oechsle dresses mannequins in theatres with their clothes, Simon Property Group launches search platform for shoppers, Geobroadcast responds to broadcast association complaints & updated stats on the performance of the SocialShelf platform. Tune in now!

Location Weekly - Episode 577 13.07.2022

On this week's episode of #LocationWeekly we talk Verve Group partnering with Getty Images, Snapchat adding Ghost Trails for your friends’ location history, McDonald’s getting more personalized at the drive thru recognizing car license plates + SafeGraph partners with PredictHQ for location intelligence. Make sure to tune in!

Location Weekly - Episode 576 06.07.2022

Episode 576 of #LocationWeekly features PepsiCo hosting “Summer of Giveaways” in New York City, Mini USA appeases long customer wait times with puzzles, Petvation - The Ring Doorbell for pets & Walmart partners with Instacart on 30 minute delivery in Canada.

Location Weekly - Episode 575 29.06.2022

Todays episode of #LocationWeekly features Waymap app to help the visually impaired navigate public transit in D.C., Kiwibot rolling out fleet of advertising robots in Peru, Walmart partnering with Roku to stream stoppable TV ads & Guest Interview with Nick Patrick - CoFounder/CEO of Radar

Location Weekly - Episode 574 22.06.2022

Todays episode of #LocationWeekly features Snap Map launching restaurant recommendations, Twitter opening access to “location spotlight” module, Yext partnering with What3Words, Harris Teeter stores to pilot SocialShelf. Tune in now!

Location Weekly - Episode 573 15.06.2022

Episode 573 of #LocationWeekly talks about if Apple & Google getting rid of IP address tracking, GrabMaps to launch & license their own local mapping technology, Walmart partnering with senior care app - Avanlee Care for grocery delivery + NTT Data launches Mobicomma in Okinawa, Japan.

Location Weekly - Episode 572 08.06.2022

On today's podcast we speak on Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView to get even better with new camera & Pacsun linking their physical and virtual metaverse stores. Tune in now! #podcast #location #ipdata #dataanalytics #metaverse #maps #thelbma

Location Weekly - Episode 571 01.06.2022

Episode 571 of #LocationWeekly is out now! We talk about Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing location intelligence service for food tech companies + Engine Creative uses AI with DOOH to help find missing people!

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