THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Category

Business

Latest episode

Jan 9, 2026

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Episodes

Location Weekly - Episode 647 29.11.2023

Episode 647 of #LocationWeekly is out now! We talk about Coach launching AR try-on windows for the holidays, Taiwan's Oriongo & Fashion Intelligence teaming up on indoor mapping, AJo Malone creating 3D illusion gingerbread house in London + M/FM radio back as commuter traffic resumes. #retialtech #lbma #partnership #locationdata #marketing #AI #TheLBMA

Location Weekly - Episode 646 22.11.2023

This week's #LocationWeekly episode features Hero One & AdTheorent partnering on machine learning ad targeting, United Airlines upgrading app with a raft of new features, Macys going AR with Disney princess shop at Herald Square + Body Shop launching pop-up shop advent calendar! Make sure to listen in! https://www.youtube.com/watch?v=9mO0zM0hB74

Location Weekly - Episode 645 15.11.2023

This week's episode features Ulta rolling out SOS free sampling machines, Google rolling out new tools to help SMBs with search, Public App’s Location Scan takes cricket fans on tours across Indian stadiums and Rhea Vendors Group and Neolix team-up in China on self-driving robo coffee delivery. Make sure to listen in! #thelbma #location #data #AI #dataanalytics #retailtech #accesibility #locat...

Location Weekly - Episode 644 09.11.2023

This week we provide a re-cap of our recent #RetailLoco conference in Atlanta held in partnership with Simon Malls and Nobu Hotels. #retailtech #indoornavigation #locationanalytics @TheLBMA

Location Weekly - Episode 643 25.10.2023

This week's new #LocationWeekly episode features Anthropologie + Pinterest team-up on pop-up on Brooklyn, Londons smallest art gallery in an old phone booth, InMobi launches Identity Resolution tool + Claire's brings it’s products to both the meta verse & physical worlds. Listen now!

Location Weekly - Episode 642 19.10.2023

#LocationWeekly new episode is out now featuring Klarna launching AI image recognition tool for shopping, Google Wallet to become the go to standard, Nikes Swoosh merging digital and physical with sneaker drop & Uber Lauches return deliver service. Make sure to listen in!

Location Weekly - Episode 641 11.10.2023

Tune into this week's new #LocationWeekly podcast! Featuring Data Sutram Raising $3 Mn To Provide Location Based Insights To Banks, DoorDash testing feature that rewards dining in, Olo taps SoundHound to power voice ordering at restaurants + VW activates ads by scanning number plates.

Location Weekly - Episode 640 05.10.2023

Episode 640 of #LocationWeekly is out now! Shopify Audiences adds integration with TikTok, Snap and Criteo, Forever21 & SMS platform Attentive gear up for personalized messaging for Black Friday, Radar launches new mapping platform + Atly introduces new Ask Around tool for location-based recommendations.

Location Weekly - Episode 639 27.09.2023

This week's new #LocationWeekly episode is out now. Sams Club launches Sales Media Performance dashboard, Amazon expands it’s Just Walk Out tech to apparel retailers, eBay UK launches The Authenticity Lab for sneakers + Mapbox raises $280M from SoftBank. Tune in now!

Location Weekly - Episode 638 21.09.2023

Episode 638 of #LocationWeekly features Good American teams up with Crave Retail on smart fitting room tech, ToneTag launches payments through connected cars, Criteo launches DSP and Apple's iPhone 15 uses UWB to let you find your friends in a crowd. Tune in now!

Location Weekly - Episode 637 13.09.2023

This week's #LocationWeekly episode features Marks & Spencer Adopting AI-Powered Visual Compliance Tech, News Briefs, Neptune Solutions acquiring Quotient, German start-up Sewts raising $7.6M for returns tech & Adapt Media spinning off Chameleon Digital.

Location Weekly - Episode 636 06.09.2023

The new episode of #LocationWeekly features Rock, Paper, Reality partners with Google Creator & Adobe Aero, Coca-Cola & WPP Open X team-up on AI to enhance QR codes, Olyns brings their vending machine screen network to Screeners + Mezli launches the world’s first fully robotic restaurant in SFO. Tune in now!

Location Weekly - Episode 635 30.08.2023

Today's #LocationWeekly episode features Outform creating the mannequins of the future, Agenty AI launching new POI services in India, Atlanta BeltLine getting smart with a digital inclusion project & Gale finding success with Chipotle Doppelgänger.

Location Weekly - Episode 634 23.08.2023

This week's episode talks about Wawa testing all digital convenience stores, McDonald’s in France using RFID chips on packaging, ShotQuality announces a partnership with Huddle + ARway.ai enters pilot with Dubai shopping mall.

Location Weekly - Episode 633 16.08.2023

Episode 633 talks about Nexxen partnering with Lumen Research on attention measurement, Quotient launching DOOH platform for retailers, New MTA App added location-based notifcations and CNIB and Blindsquare team-up on accessible indoor navigation.

Location Weekly - Episode 632 10.08.2023

This week's #LocationWeekly episode features LocaChange relasing a location control app, Local Logic raises $13M for real estate tech, Verizon and The Met partner to bring items to Roblox, + Acosta Group & Pensa systems partner on computer vision shelf tech. Tune in now!

Location Weekly - Episode 631 02.08.2023

Episode 631 is out now featuring Apple filing new patent on indoor positioning using infrared, Vibenomics and Stringray combine their media networks, Wayfair creates shippable images with generative AI & Vistar Media launches “nearest location” to connect with ads.

Location Weekly - Episode 630 26.07.2023

This week's #LocationWeekly episode features the State of Massachusetts proposing a ban on the sale of location data, TripAdvisor using OpenAI to generate personalized inventories, Radar partners with Whataburger + Eurostar using tech from iProov for facial recognition check-in. Make sure to listen in!

Location Weekly - Episode 629 19.07.2023

Episode 629 of #LocationWeekly talks about Haagen Dazs celebrates love with experiental campaig, Vidby announces content localization features, Google One VPN lets users switch locations and WhatsApp highlights privacy with shades on famous home. Tune in now!

Location Weekly - Episode 628 12.07.2023

The new #LocationWeekly Episode is out now! - Barbie goes AR over real-world location with Snapchat, Meta launches Threads as a rival to Twitter, Nano Interactive launches Identity Personas & GoodMaps expands their visually impaired navigation with 3D audio. Listen in now!

Location Weekly - Episode 627 05.07.2023

Episode 627 of #LocationWeekly is now out! Circana & The NPD Group launch Always On Analytics, University of Tokyo researches develop system for navigation with Cosmic Rays, Vericast & Intel pilot in-store media network tech & Rypplz raises $3M to accelerate growth in sports venues. Make sure to tune in now!

Location Weekly - Episode 626 28.06.2023

On this week's episode Carsten and Asif share together about the future of The LBMA, the issues and opportunties ahead for our industry in AI, modeling, privacy, etc. and talk about the upcoming events for our members to get involved.

Location Weekly - Episode 624 15.06.2023

This week we bring you #LocationWeekly from our #RetailLoco conference at Mall of America. Featuring interviews with Atlas Earth, Monical Pizza,and BigShots Golf.

Location Weekly - Episode 623 07.06.2023

This week's #LocationWeekly mentions Listrak offers a new text generation AI tool, Paragraphica - a camera that blends location data and AI, Atly raises $18M to launch a social mapping platform & Mcdonald’s + Chick-fil-A add location tracking to their apps. Make sure to tune in now!

Location Weekly - Episode 622 31.05.2023

Episode 622 of #LocationWeekly features Unacast launching a location intelligence platform powered by machine learning, SAP using generative AI to change DOOH ads every 24hrs, Wakefern expanding the usage of Freeosk sampling kiosks in groceries + China Telecom and 100Architects team-up on smartphone booths in Shanghai. Listen in now!

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