THE LBMA - Location Based Marketing Association
Location Weekly
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
Where to listen?
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Episodes
Location Weekly - Episode 674 20.06.2024 19:39
This week's #LocationWeekly episode features Life360 seeking to raise $155M in IPO, Heineken deploying a scavenger hunt campaign in Toronto for UEFA, SOCi launching Genius Search powered by generative AI & Indian OOH association launching RoadStar attribution tool developed by ReluAI. Make sure to listen in!
Location Weekly - Episode 673 13.06.2024 17:32
Live from @NRFAPAC event in Singapore. Featuring a discussion about our local observations and thoughts on the market
Location Weekly - Episode 672 07.06.2024 15:28
@TheLBMA #APAC #RetailInnovation #NRF #Vietnam #Singapore
Location Weekly - Episode 671 30.05.2024 14:31
A new #LocationWeekly episode is out featuring stories from Schindler deploying projection ads on elevator doors with Doorshow, GeoQpons now reaching over 4M active users in the US, Retailigence's adPOP Engine bringing location data on 12M products & TikTok account Globetrots combining Google Earth & Text-to-Speech. Make sure to tune in!
Location Weekly - Episode 670 23.05.2024 24:02
This week's #locationweekly episode features Ericsson expanding indoor positioning with 5G enhancements, Google & Singapore Tourism Board adding LB AR to map experiences, Microsoft Places using AI to find the best time for your next office work day & Zitcha & Venvee teaming up on instore media network measurement. Make sure to tune in!
Location Weekly - Episode 668 08.05.2024 18:27
This week's #LocationWeekly episode features OpenBet launching “locator” tool in North America, FTC settling with InMarket & fines mobile operators, Adidas turning DOOH totems into running checkpoints in Stockholm + Ivee and Creative Mobile Technologies partnering on “smart taxi” advertising.
Location Weekly - Episode 667 02.05.2024 19:39
This week's #locationweekly podcast features Princess Cruises launches OceanNow location-based services, Local Logic partners with Homogenous inc., Pipedream Labs raised $13M to build underground delivery networks &7-Eleven Japan partners with Song to measure inshore advertising.
Location Weekly - Episode 666 24.04.2024 16:53
This episode of #LocationWeekly features Walmart offering Luminate platform linking media networks with ad performance, HERE location APIs now available on AWS marketplace, Grindr app updates with “Gayborhood” to connect local businesses & Glass Media launches “KrowdSense” a wireless occupancy scanner. Make sure to tune in!
Location Weekly - Episode 665 17.04.2024 23:07
New episode of #LocationWeekly... FTC imposes final settlement on X-Mode/Outlogic for selling location data, Pedigree launches “Adoptable” using AI to create better ad for available dogs, Google launches “Find My Device” services at scale, Swedish grocery ICA partners with Cleveron on automated parcel delivery. Make sure to tune in!
Location Weekly - Episode 644 11.04.2024 24:05
This week's #locationweekly episode features WalMart expanding their media network with programmatic features for advertisers, Home Depot launching Orange Apron retail media network, PAR and Punchh teaming up on SMS marketing for restaurants & Amazon cutting staff and pulling Just Walk Out tech from grocery stores. Make sure to tune in!
Location Weekly - Episode 663 03.04.2024 26:21
This week's #LocationWeekly podcast features Shakira combining DOOH and stage in Times Square, Israeli start-up Wi-Charge developing wireless power for DOOH, AR innovator mirrAR raises $1.75M pre-seed round & Microsoft bringing Tutch digital platform to US retailers.
Location Weekly - Episode 662 27.03.2024 27:05
This week's episode features Google adding location tracking controls to Chrome OS, Pearl Jam's debut new album with AR app, Five Below cutting back on self-checkout to reduce losses & FloorLocator changing the indoor navigation game. Make sure to tune in now!
Location Weekly - Episode 661 21.03.2024 21:32
This week's #LocationWeekly episode features BeaconsmindAG using laser projection for art, Reese's using AR to promote their new product, Hugo Boss tapping into Roblox for a virtual store & NextNav acquiring New Spectrum. Make sure to listen in!
Location Weekly - Episode 660 07.03.2024 21:08
This week's #LocationWeekly episode features stories from Instagram developing a SnapChat-like “friend map” feature, the Sway App letting you share your location with friends, Gabb Maps partners with HERE Technologies launching kid-safe maps & GSTV partnering with Influencer on network content. Tune in now!
Location Weekly - Episode 659 28.02.2024 21:12
This week's #LocationWeekly podcast features VEON launching “Geolocation Gateway”, Walmart acquiring Vizio, Debenhams launching an AI-driven personalized beauty service + L’Occitane launching a virtual store for Ramadan!
Location Weekly - Episode 658 28.02.2024 23:04
In this week's episode, Asif and Carsten talk about Avocados From Mexico launching AI & Imager Recognition recipes with Super Bowl, The DPAA launching MOOHA to represent media on moving vehicles, Appdome launching Geo Compliance suite to combat location spoofing & they talk on the partnership between MediaMarkt and Uber on deliveries.
Location Weekly - Episode 657 14.02.2024 25:51
This week's #LocationWeekly episode features, Starship Technologies raising $90M for robot deliveries, Darabase Canada launching to help real estate companies with Digital Property Rights, RevealMobile partnering with LoopMe on OOH measurement, and DoMedia and Placer. AI team-up on PeopleToMySpot.com for SMBs. Make sure to listen in!
Location Weekly - Episode 656 07.02.2024 31:56
This Week's #LocationWeekly episode features Google starting to test generative AI in maps, Sorted Holdings joining Location Sciences in reverse takeover, Netsertive releasing MLX 2.0 dashboard with new features + RoboMart partnering with PIX Moving on unmanned retail stores. Make sure to tune in!
Location Weekly - Episode 655 30.01.2024 25:21
Today's #LocationWeekly Episode features FTC banning InMarket from selling data, Here Technologies and Uber partnering on more precise pickups, ExtraMile pilots AI-Powered “digital human” signage + Sam’s Club to roll out AI-based receipt verification at stores.
Location Weekly - Episode 654 24.01.2024 24:09
This week on #locationweekly we talk about Microspoft & TomTom working on generative AI for cars, Stor. AI & Mercatus merging, Mattress Firm working with LiveRamp on linking ad impressions to store visits & LiveRamp acquiring Habu. Tune in now!
Location Weekly - Episode 653 18.01.2024 10:21
Check out this week's new #LocationWeekly Podcast, episode 653! Available now on all platforms! #NRF2024 #VerizonBusiness #PlacerAI #Opertus #Ariadne
Location Weekly - Episode 652 11.01.2024 27:53
This week's podcast features stories from Samsung, Hyundai and Burger King. We also have a guest interview with a company called TT Rideshare! Make sure to tune in! #fintechislands
Location Weekly - Episode 651 03.01.2024 20:43
Our annual prediction show, with our expectations for 2024 and the companies we think you need to watch is out now! Make sure you check it out
Location Weekly - Episode 650 20.12.2023 24:21
This weeks #LocationWeekly episode features TextOMap building interactive maps from location-based texts, Location-based social network Jagat passes 10M users, Sony's sensing platform tracks viewer time on in-store screens, Unacast & Gravy Analytics merge. Tune in now! #thelbma #location #data #AI #lbma #locationweekly #marketing #partnership
Location Weekly - Episode 649 13.12.2023 28:40
Episode 649 of #LocationWeekly is now available! We talk about Yahoo’s new DSP blends AI and 1st party data, Qualcomm and Isro team-up on improved location services in India, Bumble debuut AI-powered conversation starters & Global Street Art & Google team-up on augmented art. Make sure to tune in
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