THE LBMA - Location Based Marketing Association
Location Weekly
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
Where to listen?
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Episodes
Location Weekly - Episode 701 16.01.2025 21:18
A new #LocationWeekly episode is out now featuring stories from Digital Envoy announcing the launch of LocID, TomTom & ESRI partner on advanced location analytics, HERE and AWS collaborate on AI mapping solutions for vehicles & Best Buy Canada opens retail media network to 3rd parties. Tune in now!
Location Weekly - Episode 700 18.12.2024 21:25
This week's #locationweekly episode features IHG Hotels & Resorts Singapore launching a champagne drive-through, IGA, INC. buying Inmar Intelligence ’s scanner apps, Target launching a generative AI gift finder and Walmart looking to create a unique homepage for every customer. Make sure to tune in!
Location Weekly - Episode 698 05.12.2024 19:46
This week's episode of #LocationWeekly features Instagram launching live location sharing, Cadbury delivering on Christmas with OOH campaign, Google Lens can now tailor search results to the store you are in, and Amazon releasing 17 new APIs for location services. Make sure to listen in!
Location Weekly - Episode 697 28.11.2024 17:10
This week's #LocationWeekly episode features Google Wallet adding proximity-based pass alerts, eBay opening “Listings in Lights” for the holidays, Nordstrom updating mobile app for the holidays and Perplexity’s AI-shopping assistant to challenge Amazon and Google. Make sure to listen in!
Location Weekly -Episode 696 21.11.2024 21:59
This week's #locationweekly episode features Snapchat adding location sharing to its Family Centre offering, Western Union launching media networking, Grindr building the world's first “AI Wingman” and Niantic introducing a Spatial Platform. Make sure to tune in!
Location Weekly - Episode 695 14.11.2024 18:03
Episode 695 of #locationweekly is out now! Highlighting stories include Amap improving lane-level navigation/mapping with AI, Virgin Media and Blis signing an exclusive partnership in the UK, AT&T T-Mobile and Verizon contesting heavy FCC fines, and media targeting DOOH ads in the UK via license plate recognition.
Location Weekly - Episode 694 08.11.2024 24:49
This week's new #LocationWeekly episode is out now! It features, Retail Media Networks proving successful in Germany for Gustavo Gusto, H&M creating inspirational & experiential stores, Uberall releases “location performance score” and AI tools + ToneTag revolutionizes payments in India. Make sure to tune in now!
Location Weekly - Episode 693 01.11.2024 24:31
This week's #LocationWeekly episode features Foursquare's reduction to just one app, a New method of location-based ads without compromising privacy, Ogilvy India gamifying Google search, and AirDoctor raising $20M to help people find doctors while travelling. Check it out now!
Location Weekly - Episode 692 25.10.2024 15:10
This week on our podcast we provide you a summary of our recent #RetailLoco summit in Atlanta. We were pleased to be supported by our sponsors @svarmony @groundlevelinsights @sparkfly @optex and great speakers from @trurating @revolution @tsmoothiecafe @michaelkors @jll @papajohns @fintechagenda @ambsports and so many more
Location Weekly - Episode 691 16.10.2024 20:40
This week's #LocationWeekly episode features stories like InstaCart adding gamification and lbs offers in aisle., Tesco to launch location-based scanner ads, Decathalon gives you discounts for picking up litter & Sams Club building cashier-less stores.
Location Weekly - Episode 690 14.10.2024 21:35
This week's #LocationWeekly episode features Giant Eagle slashing delivery times with FlyBuy, Billups launching an “attention measurement” platform for OOH, AMBEST launching a new app with LBS features for member drivers, and InnerSpace receiving a patent on hyperbolic location fingerprinting. Make sure to tune in!
Location Weekly - Episode 640 03.10.2024 22:03
This week's episode of #LocationWeekly features WIPPY launching a location-based dating app in Japan, The 988 national suicide line routing calls based on origin, Kiwibot acquiring Nickelytics to bring ads to their robot delivery fleet, DePop using AI to auto-generate product descriptions from images. Make sure to tune in!
Location Weekly - Episode 687 18.09.2024 25:15
Episode 687 of #LocationWeekly is now available featuring, Connector Technologies releasing a location-based event networking app, Foursquare releasing Sales Impact attribution features, Microsoft & StopNCII partnering on preventing intimate imagery abuse + Home Depot improves retail media ad targeting with Pentaleap tech. Listen in now!
Location Weekly - Episode 686 12.09.2024 16:34
This week's new #LocationWeekly episode features shopify testing integration of checkout tech in Roblox, Tesco beginning to sell its store picking tech to international grocers, IRI launching web-based audience builder and Life360 app getting into the advertising business. Make sure to listen in!
Location Weekly - Episode 685 04.09.2024 17:56
This week's #LocationWeekly podcast features Nickelytics acquiring TRUCKADS, USIM launching Purview 2.0 with AI-powered geo-marketing tools, Amazon allowing sellers to ditch physical returns and Bath & Body Works launching generative AI “fragrance finder”. Make sure to tune in!
Location Weekly - Episode 684 28.08.2024 19:52
This week's #LocationWeekly episode features stories from ShopRite adds Grocery TV’s retail media network, Bestbuy launches AI-powered delivery tracking, Micro & HERE partner on enhanced safety for kids smartwatches & Vicinity Media, iProspect-Dentsu and WeatherTrac team up on location-based ad for Queen Modjadji campaign. Tune in now!
Location Weekly - Episode 683 22.08.2024 18:21
This week's #LocationWeekly episode features TapClicks launching TapMap, CoreLogic launching AI image search to its OneHome real estate platform, Instacart partners with Ibotta on digital coupons & Instagram FriendMap going live. Make sure to tune in!
Location Weekly - Episode 682 14.08.2024 19:00
This week's location weekly episode features Designium & FoundAt partnering on a new XR app, Placer. AI raising another $75M on a $1.5B valuation, RayBan's Meta smart glasses point to the future & Beetlejuice movie selling tickets in Roblox met averse. Make sure to tune in!
Location Weekly - Episode 681 07.08.2024 22:05
This week's #LocationWeekly podcast features Apple Maps launching on the web, Pizza Hut driving sales with Tamagotchi partnership in Japan, Experian rolling out a solution to help identify customers on Retail Media Networks and YUM brands expanding VoiceAI partnership at Taco Bells across the US. Make sure to listen in!
Location Weekly - Episode 680 01.08.2024 22:14
This week's #LocationWeekly talks about how third-party cookies will not be deprecated from Chrome, Yelp unveiling a host of new local business features, Audible bringing storybooks to live with huge AR OOH campaign + about how the Grindr app turns off location services at Olympics.
Location Weekly - Episode 679 26.07.2024 18:19
This week's #locationweekly Landcore's new system for sharing locations, TigerPistol and AdBud partnering on local social ads, Morocco’s FC Media partners with Local Media Exchange on booking platform + Roadtrip planning better with Morecast’s “Plan Your Route". Make sure to tune in!
Location Weekly - Episode 678 18.07.2024 21:53
This week's episode features Fairchild Media & Tutch partnering on LOCLshop, Swift Navigation and Calian Group partnering on precise positioning, Foot Locker’s new loyalty program exchanges points for cash/sneaker access, and Uzbekistan prisoners will soon tap kiosks for online shopping. Make sure to tune in!
Location Weekly - Episode 677 18.07.2024 18:22
This week's #LocationWeekly episode features Deliveroo turning scooters into OOH ad network, Ancient Roman city Turkiye brought back with projection mapping, Snap Inc. launching personalization messages + GTR (Govia Thameslink Railway) customizes ads by location and life stage. Make sure to tune in!
Location Weekly Episode 676 03.07.2024 20:54
Episode 676 of #LocationWeekly featuring Walmart installing Vusion electronic shelf labels in 2300 stores, Timbres agency using Google Gemini AI to generate 6,000 ads for PODs, TapTap partnering with League-M Europe to expand in Germany, Austria & Switzerland + Google launching emergency location services on Android in Canada. Make sure to tune in!
Location Weekly - Episode 675 28.06.2024 25:33
In this week's #LocationWeekly episode, we discuss the state of the industry and our plans for the LBMA for the rest of the year and for 2025.
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