THE LBMA - Location Based Marketing Association

Location Weekly

Business EN ↓ 377 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Author

THE LBMA - Location Based Marketing Association

Episodes

This Week In Location Based Marketing #415 (Audio) 21.05.2019 28:15

Featuring: Trial Run Media's ABIE, Cheek-It's scavenger hunt, JCDeacaux + Location Sciences, Macy's launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer. Research: S4M & LBMA contrast GDPR vs. CCPA.

This Week In Location Based Marketing #414 (Video) 15.05.2019 33:59

Featuring: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens 1st U.S. store, Burger King delivers in Mexico City traffic jams, Para'Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.

This Week In Location Based Marketing #414 (Audio) 15.05.2019 33:59

This Week In Location Based Marketing #413 (Video) 07.05.2019 30:21

Featuring: MoviePass goes PreShow, Sainsbury test cashierless stores, Let's Bab for social recommendations, Kroger's QFC launches DogSpots, UberEats tests food delivery at Toronto Pearson Airport

This Week In Location Based Marketing #413 (Audio) 07.05.2019 30:21

Featuring: MoviePass goes PreShow, Sainsbury test cashierless stores, Let's Bab for social recommendations, Kroger's QFC launches DogSpots, UberEats tests food delivery at Toronto Pearson Airport

This Week In Location Based Marketing #412 (Video) 30.04.2019 40:45

Featuring: PayPal invests in HappyReturns, State of Maine uses location data, Puma's first AR shoes, Amazon provides in-garage delivery, Snapchat's voice AR lens for Shazam movie, Salesforce acquires MapAnything. Bonus: RetailLoco Re-cap.

This Week In Location Based Marketing #412 (Audio) 30.04.2019 40:45

This Week In Location Based Marketing #411 (Video) 18.04.2019 37:54

Featuring: Goodwill, Bose + Coachella, Improving traffic with "Flo", Amazon Go takes cash, Macy's launches "Story", Uber goes B2B with vouchers.

This Week In Location Based Marketing #411 (Audio) 18.04.2019 37:54

Featuring: Goodwill, Bose + Coachella, Improving traffic with "Flo", Amazon Go takes cash, Macy's launches "Story", Uber goes B2B with vouchers.

This Week In Location Based Marketing #410 (Video) 11.04.2019 26:19

Featuring:Neiman Marcus + SalesFloor, Octopus ads in Uber & Lyft, Cleveland Cavaliers + Aramark use Apple business chat for food orders, CVS + Shipt, Snapchat testing "Status" feature, Walmart + Google voice ordering.

This Week In Location Based Marketing #410 (Audio) 11.04.2019 26:19

This Week In Location Based Marketing #409 (Video) 04.04.2019 45:16

Featuring: Samsung's "Refrigerdating", PrivateAcre, Alibaba's FlyZoo hotel, McDonald's buys DynamicYield, Oreo + Target, Coor's Light battles Bud with sound. Special guest: Ian Dallimore - Lamar

This Week In Location Based Marketing #409 (Audio) 04.04.2019 45:16

Featuring: Samsung's "Refrigerdating", PrivateAcre, Alibaba's FlyZoo hotel, McDonald's buys DynamicYield, Oreo + Target, Coor's Light battles Bud with sound. Special guest: Ian Dallimore - Lamar

This Week In Location Based Marketing #408 (Video) 27.03.2019 40:19

Featuring: 3D printed Sushi, PayPal + Instagram, Postmates Party, AirFrance SkyDeals, Macy's goes VR, Sam's Club Scan&Go. Special Guest: Neil Crist - Moz

This Week In Location Based Marketing #408 (Audio) 27.03.2019 40:19

Featuring: 3D printed Sushi, PayPal + Instagram, Postmates Party, AirFrance SkyDeals, Macy's goes VR, Sam's Club Scan&Go. Special Guest: Neil Crist - Moz

This Week In Location Based Marketing #407 (Video) 20.03.2019 42:57

Featuring: HotNow + Baskin Robbins, Caliburger + NEC, S4M launches Pass-To-Store, Neoway teams with SafeGraph, Kroger partners with Pinterest. Special guest: Matt Russo of Gimbal

This Week In Location Based Marketing #407 (Audio) 20.03.2019 42:57

Featuring: HotNow + Baskin Robbins, Caliburger + NEC, S4M launches Pass-To-Store, Neoway teams with SafeGraph, Kroger partners with Pinterest. Special guest: Matt Russo of Gimbal

This Week In Location Based Marketing #406 (Video) 14.03.2019 35:00

Featuring: Hermes AR package delivery, NFC forum's payment standard, Lego + Snapchat + Kabooki, Mcdonald's + Waze billboards, Geon Network, Glympse partners with Albertsons.

This Week In Location Based Marketing #406 (Audio) 14.03.2019 35:01

Featuring: Hermes AR package delivery, NFC forum's payment standard, Lego + Snapchat + Kabooki, Mcdonald's + Waze billboards, Geon Network, Glympse partners with Albertsons.

This Week In Location Based Marketing #405 (Video) 06.03.2019 31:17

Featuring: Cedars Sinai goes Alexa, Fred Perry + Raf Simons launch virtual map shopping, Kontakt.io new SMB play, ESRI acquires Indoo.rs, Ford integrates What3Words, Walgreens accepts Alipay in the U.S.

This Week In Location Based Marketing #405 (Audio) 06.03.2019 31:17

This Week In Location Based Marketing #404 (Video) 27.02.2019 33:46

Featuring: 180byTwo's eCHO, Outdoorsy the AirBnB for RVs, Outer, Tide launches 24/7 laundry service, LG builds Amazon Dash into all appliances, Baidu builds AI cat shelters. New research from Blis.

This Week In Location Based Marketing #404 (Audio) 27.02.2019 33:46

Featuring: 180byTwo's eCHO, Outdoorsy the AirBnB for RVs, Outer, Tide launches 24/7 laundry service, LG builds Amazon Dash into all appliances, Baidu builds AI cat shelters. New research from Blis.

This Week In Location Based Marketing #403 (Video) 21.02.2019 29:44

Featuring: Coachella + Amazon Lockers, Colruyt uses Google Assistant, DoorDash raises $500M, Kroger launches mobile pay app, Crate & Barrel + Handy. Special co-host: Carsten Szameitat

This Week In Location Based Marketing #403 (Audio) 21.02.2019 29:43

Featuring: Coachella + Amazon Lockers, Colruyt uses Google Assistant, DoorDash raises $500M, Kroger launches mobile pay app, Crate & Barrel + Handy. Special co-host: Carsten Szameitat